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On Ground Activation & EventsPlanning Template

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Objective :- A ready refrence template of BTL activities to plan and roll out on groundactivation well in advance in most effective way. While doing so below mentioned points aretaken care to give it more scientific approach.

Tier Wise segregation of most potential and business contributing towns for focusedapproach.

Identification of hot spots and most potential and influencing market of each city for morecustomized approach.

Tier wise activity catalog which can be used for pick and choose activity as per the specificrequirement, like new town launch, product launch for mass, youngsters, Migrant populationetc.

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Activity Catalog for Maharashtra & Chhattisgarh Market

Activity Catalog contains the option of activities can be conducted on the eventand specific pupose to meet specific TG with the best effective way.

This catolog is further customized and Broken down for each Tier , to meetspecific TGs in most effective way the consideration of rollout time and feasibility of rolling our Activity.

No Activity

1 Canter Activity

2 Tata Ace Activity

3 Street Banner

4 Auto Booming5 Human Banner

6 Bike Rally

7 Cycle Walkaton

8 Mall Multiplex

No Activity

9 Event Sponsorship

10 K RO Visit

11 N ukkad N atak

1 2 BikePromoti on1 3 Society Demos

1 4 Exhibitions & Sponserships

1 5 Canopy Activity

1 6 Tie-up & Promos

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Canter / Tata Ace Activity

A fabricated float with huge cut outs and Branding of product to move around on

predefined route plan.To be well equipped with sound and intelligence lights to enhance the overall effects.

The float to move around with a team of 4 people which will include fo a dj, LiveMusic on the float , Emcee and 3 male pramoters.

The float will stop at popular food joints, coffee shops and hang outa of the city.The emcee will gather the crowd , by playing some peppy music

our pramoters will barge into the crowd and tell people about the special features of the products.

The emcee will invite people to participate in certain on float games and interactiveactivities.

The person participating in such activity will be gifted with a freebee or sweetner.

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Mall Activations

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KRO visit

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N ukkad natak / Local Artist / on Screen Cinema

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Exhibition & Sponsership

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Society Demo / Activation

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Tie-up & Promo with music store, Restaurants, Food Joint clubs

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N avaBharat & Central Chronicle Specific supplement (Brand Promotion) Activity

Suruchi Supplement ( N avaBharat ) :- Can target Womens related products, freeeditorial on the products, Sampling etc .

Glamour Supplement ( N avaBharat) :- Can Target Entertainment and Film ProductionHouses.

Avkash Supplement (N

avaBharat) :- Can target Consumer-Durable, Telecom, DTHCompanies.

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