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Transcript of Year Two Final Report - MOR-EV€¦ · Year Two Final Report (May 2015 – June 2016) ... Toyota...
Year Two Final Report(May 2015 – June 2016)
Submitted to Massachusetts Department of Energy Resources
Prepared by Center for Sustainable Energy October 2016
Submitted by the Center for Sustainable Energy
Headquarters 9325 Sky Park Court, Suite 100 San Diego, CA 92123 858.244.1177 energycenter.org
Office Locations San Diego, CA Los Angeles, CA Oakland, CA Boston, MA
MOR-EV: Year Two Final Report 1
Table of ContentsProgram Overview .................................................................................................... 3
Program Update ........................................................................................................ 9
Changes to Rebate Amounts Based on MSRP...................................................... 9
New Eligible Vehicles ............................................................................................ 11
Outreach and Education ........................................................................................13
Consumer Outreach .............................................................................................13Events ...........................................................................................................13Social and Traditional Media ........................................................................16
Dealer Outreach ....................................................................................................16
Future Outreach ....................................................................................................17
Operations ...............................................................................................................19
Rebate Processing ...............................................................................................19Quality Assurance and Control .....................................................................19Efficiency Improvements ..............................................................................19
Appeals ................................................................................................................20
Canceled Rebates ................................................................................................21
Program Participation ............................................................................................23
Participation by Vehicle Model ..............................................................................23Participation by Manufacturer ...............................................................................25Participation by Vehicle Type ................................................................................26Participation by Geography ..................................................................................27
Survey Results & Analysis.....................................................................................29
Methodology .........................................................................................................29
Survey Results ......................................................................................................30Massachusetts Zero-Emission Vehicle Drivers ............................................ 30MOR-EV Impact ...........................................................................................34Rebate Availability ........................................................................................36Purchase and Lease Motivation ................................................................... 37Valued Dealership Services .........................................................................40Workplace Charging Availability ................................................................... 41Utility Time-of-Use Rate Availability .............................................................. 42
Conclusion ...............................................................................................................45
Appendix 1: Program Website Interactive Data Tools ........................................ 47Appendix 2: Year Two Final Report Data ..............................................................51Appendix 3: Program Participation by City .........................................................52
MOR-EV: Year Two Final Report 3
Program OverviewThe Massachusetts Offers Rebates for Electric Vehicles (MOR-EV) program is funded by the Executive Office of Energy and Environmental Affairs (EEA) and Department of Energy Resources (DOER)1 and is administered by the Center for Sustainable Energy (CSE). The program promotes the production and use of zero-emission vehicles (ZEVs) by offering consumers rebates of up to $2,500 and increasing consumer and dealer awareness of battery electric, plug-in hybrid electric and fuel cell electric vehicles.2 MOR-EV launched in June 2014 in support of the state’s goals to reach 300,000 ZEVs on the roads by 2025. The program is designed to accelerate deployment of ZEVs in the Commonwealth by incentivizing residents to purchase or lease vehicles that will help:
Protect public health and air quality by reducing transportation-related air pollution that contributes to the formation of smog and related health effects such as asthma and heart attacks
Reduce greenhouse gas (GHG) emissions that contribute to climate change
Enhance energy diversity and security
Save drivers money
Promote economic growth
The MOR-EV website and rebate application provide project terms and conditions, including eligibility requirements. These requirements and other program guidelines are updated at minimum annually in the MOR-EV Implementation Manual. All project documents are available on the MOR-EV website (mor-ev.org).
1 The agencies authorized use of Regional Greenhouse Gas Initiative (RGGI) auction proceeds to fund MOR-EV for year two.2 For the purposes of the program, ZEVs encompass multiple vehicle types including battery electric vehicles, fuel cell electric vehicles, plug-in hybrid electric vehicles and zero-emission motorcycles. Electric vehicle (EV) and ZEV are used interchangeably in this report.
The program promotes the production and use of zero-emission vehicles (ZEVs) by offering consumers rebates of up to $2,500 and increasing consumer and dealer awareness of battery electric, plug-in hybrid electric and fuel cell electric vehicles.
4 Center for Sustainable Energy
The program provides consumer rebates of varying levels for five different vehicle types: all-electric battery electric vehicles (BEVs), fuel cell electric vehicles (FCEVs), all-electric zero-emission motorcycles (ZEMs) and two categories of plug-in hybrid electric vehicles (PHEVs) based on the vehicle’s battery capacity. Table 1 outlines vehicle type details and associated rebate levels.3
Table 1. Vehicle Type Definitions and Rebate Amounts
Vehicle Types Definition Energy Source Rebate Amount*
BEV Battery Electric Vehicle Electricity $1,000 - $2,500
FCEV Fuel Cell Electric Vehicle Hydrogen fuel cell $1,000 - $2,500
PHEV+ Plug-in Hybrid Electric Vehicle with battery capacity ≥ 10kWh Electricity and gasoline $1,000 - $2,500
PHEV Plug-in Hybrid Electric Vehicle with battery capacity < 10kWh Electricity and gasoline $1,000 - $2,500
ZEM Zero-Emission Motorcycle Electricity $750
* The lower dollar amount is for vehicles with a base MSRP greater than or equal to $60,000.
3 The program website, www.mor-ev.org, lists all eligible vehicle models by vehicle type.
MOR-EV: Year Two Final Report 5
From the launch date, the program reserved rebates for 2,242 new ZEVs, totaling $4,990,750.
From the program launch date, June 18, 2014, through June 30, 2016, the program reserved rebates for 2,242 new ZEVs, totaling $4,990,750. Figure 1 displays rebates by vehicle type for each program year as well as the cumulative program total.
Figure 1. Total Program Year Rebates by Vehicle Type
TotalYear 2Year 1
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
169
117
534
315
243
857
484
360
1,391
BEV PHEV PHEV+ ZEM
6 Center for Sustainable Energy
Rebates have been issued for twenty-seven different vehicle models that are eligible for a rebate. Over 90 percent of rebates have been distributed to eight vehicle models. The percent of rebates reserved by vehicle model through program year two is displayed in Figure 2. The majority of rebated vehicles are BEVs (62 percent), and the most rebated vehicle is the Tesla Model S with 560 rebates.
Program data is available via an interactive dashboard and mapping tools on the program website (mor-ev.org/program-statistics). This data supports program transparency and informs zero-emission vehicle market stakeholders. Estimated cumulative GHG emissions reduction totals are provided on the website to track program impact. The program has reduced GHG emissions by 6,285 short tons in the first two program years. Figure 3 displays GHG emissions reductions by vehicle type for each program year as well as the cumulative GHG emissions reduction total.4 Examples of the program statistics webpage, rebate distribution maps and GHG reductions tool are in Appendix 1.
4 Calculated as the difference in annual emissions for a BEV, PHEV+ or PHEV versus emissions from a typical internal combustion gasoline vehicle. A complete list of assumptions can be found on the GHG Reductions tab of the MOR-EV Statistics Webpage (https://mor-ev.org/program-statistics). GHG emissions reduction calculations do not include estimates for ZEMs.
25.0%
20.5%
15.7%
5.7%
5.0%
5.0%
2.8%
7.2%
6.0%
Tesla Model SChevrolet VoltNissan LEAFFord Fusion EnergiFord C-MAX Energismart electric fortwoBMW i3 and i3 RExVolkswagen e-GolfTesla Model XMercedes-Benz B-ClassFord Focus ElectricCadillac ELRBMW X5 xDrive40eToyota Prius Plug-in HybridAudi A3 e-tronBMW i8Hyundai Sonata Plug-in HybridPorsche Cayenne S E-HybridVolvo XC90 T8Mitsubishi i-MiEVHonda Fit EVPorsche Panamera S E-HybridZero DSZero SZero FXZero SRZero XU
Figure 2: Percent of Rebates by Vehicle Model through Program Year 2
MOR-EV: Year Two Final Report 7
Figure 3. Total GHG Emissions Reductions by Vehicle Type
This report summarizes activity and data from the program’s second year, which spanned May 2015 through June 2016. The MOR-EV program issued and reserved 1,422 rebates in year two, totaling $3,057,750. GHG emissions were reduced by 3,961 short tons as a result. The majority of rebated vehicles in year two are BEVs (60 percent), and the Tesla Model S accounted for almost 30 percent of total rebates. Statistics for rebated vehicles in year two are in Appendix 2.
BEV PHEV PHEV+
TotalYear 2Year 1
GH
G e
mis
sion
s re
duct
ions
(sho
rt to
ns)
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
1,602
199524
2,571
413
977
4,173
612
1,500
The MOR-EV program issued and reserved 1,422 rebates in year two, totaling $3,057,750.
8 Center for Sustainable Energy
MOR-EV: Year Two Final Report 9
Program UpdateMOR-EV experienced several changes during program year two. This section presents information on the most significant changes.
Changes to Rebate Amounts Based on MSRPThe Department of Energy Resources chose to reduce the rebate amount for eligible vehicles above a set manufacturer’s suggested retail price (MSRP). The new criteria, which went into effect on February 29, 2016, apply to battery electric vehicles, fuel cell electric vehicles and plug-in hybrid electric vehicles with a base MSRP greater than or equal to $60,000. These vehicles now receive a rebate of $1,000 rather than the previous rebate amounts of $1,500 or $2,500. Table 2 lists the affected vehicles and the change in their rebate amount.
Table 2. Affected Vehicles and Change in Rebate Amount
Affected Vehicles Initial Rebate Amount
New Rebate Amount
BMW i8 $1,500 $1,000
BMW X5 XDrive40e $1,500 $1,000
Cadillac ELR $2,500 $1,000
Porsche 918 Spyder $1,500 $1,000
Porsche Cayenne S E-Hybrid $2,500 $1,000
Porsche Panamera S E-Hybrid $1,500 $1,000
Tesla Model S $2,500 $1,000
Tesla Model X $2,500 $1,000
Volvo XC90 T8 $1,500 $1,000
New rebate amounts of $1,000, which went into effect on February 29, 2016, apply to battery electric vehicles, fuel cell electric vehicles and plug-in hybrid electric vehicles with a base MSRP greater than or equal to $60,000.
10 Center for Sustainable Energy
For applicants who ordered their vehicle before but took delivery after the effective date, DOER provided an option for them to be eligible for the previous rebate amounts of $1,500 or $2,500. To exercise this option, applicants had to meet the following criteria:
Submit a rebate application prior to July 1, 2016
Provide documentation of a deposit on an eligible vehicle dated prior to March 1, 2016
Register the eligible vehicle in the name of the person who placed the deposit prior to July 1, 2016
Of the 186 applications that were reviewed to determine eligibility, 92 met the criteria and were approved for the previous rebate amounts. The remaining applications did not meet the criteria and were subject to the reduced rebate.
MOR-EV: Year Two Final Report 11
New Eligible VehiclesMOR-EV added eight new vehicle models to the eligible vehicles list in year two of the program. The increase in eligible vehicles and wider variety of ZEVs available in Massachusetts should continue to attract new ZEV owners. Notably, Audi, Kia and Volvo each released their first vehicle eligible for MOR-EV during year two. Table 3 presents the new vehicle models and the calendar year they were added to the program.
Table 3. New Vehicle Models and Year Added
New Models Calendar Year Added
Audi A3 e-tron 2016
BMW X5 xDrive40e 2015
Hyundai Sonata Plug-in Hybrid 2016
Kia Soul EV 2016
Tesla Model X 2016
Toyota Mirai 2016
Victory Empulse TT 2016
Volvo XC90 T8 2016
The increase in eligible vehicles and wider variety of ZEVs available in Massachusetts should continue to attract new ZEV owners.
12 Center for Sustainable Energy
MOR-EV: Year Two Final Report 13
Outreach and EducationTargeted marketing of the MOR-EV program to consumers and dealers is critical to its success. Building and reinforcing knowledge of MOR-EV’s existence, availability and guidelines is the goal of MOR-EV outreach.
Consumer OutreachConsumer education is an integral part of increasing ZEV awareness and adoption. Community events have served as the primary platform for outreach with staff providing consumers with direct information on MOR-EV and basic ZEV knowledge. During a two-month trial period, social and traditional media activity also contributed to successful outreach efforts.
EventsParticipation at consumer events has successfully increased program exposure and availability of information about ZEV adoption. In program year two, MOR-EV outreach staff participated in 16 consumer events with more than 1,100 program-specific interactions. The number of program-specific interactions doubled from year one, due to an increase in total events attended and availability of ZEV-specific events. MOR-EV staff counted materials distributed and person-to-person interactions to measure program-specific interactions. Consumers continue to be particularly attracted to the poster display depicting program-eligible vehicles and associated rebate amounts.
In year one, outreach staff noticed increased consumer interactions at events involving on-site eligible vehicles. As a result, program staff prioritized attending events in year two that featured ZEVs on display and available for test drives. When possible, staff supported event organizers in facilitating test drives because the experience increases consumer interactions and serves as a major draw for event attendance.
In program year two, MOR-EV staff participated in three successful ZEV event series:
The MASS DRIVE CLEAN (MDC) campaign (massdriveclean.org) is the statewide ZEV ride-and-drive effort aimed at providing test drive opportunities across Massachusetts. All MDC events
In program year two, MOR-EV outreach staff participated in 16 consumer events with more than 1,100 program-specific interactions.
14 Center for Sustainable Energy
feature ZEV vehicles on display and available for test drives, which not only engages consumers with ZEVs but also with program staff. MOR-EV staff have participated in these events since the campaign launched in June 2015.
National Drive Electric Week (NDEW) is a week-long celebration of events focused solely on plug-in electric vehicles. Events are hosted nationwide to raise ZEV awareness and promote adoption. MOR-EV staff have participated in annual NDEW events since 2014.
Turbine Tours from Mass Energy combine multiple energy topics, including wind energy, solar energy and electric vehicles, giving attendees a big picture view of the nexus of renewable energy technologies. Turbine Tour events are heavily attended by consumers who are already interested in sustainability, which creates impactful learning experiences and discussions. MOR-EV staff participated in these events for the first time during program year two.
A complete list of consumer events, dates, descriptions and associated MOR-EV interactions and leads (characterized by the number of incentive flyers distributed) for program year two are shown in Table 4.
Table 4. Consumer Outreach Events
Event Event Date(s) DescriptionMOR-EV
Interactions & Leads
Turbine Tour - Berkshire East August 9, 2015Collaborative event with
Mass Energy featuring static display vehicles and a tour of
a local wind turbine25 people
GreenFest August 21-23, 2015
Community environmental festival featuring static
display vehicles, test drives and sustainability-focused
events and vendors
70 people
Mass Drive Clean (MDC) - UMass Lowell September 15, 2015
Campus sustainability event featured ZEV test drives, static display vehicles and
energy-related vendors70 people
National Drive Electric Week (NDEW) - Legislative Ride & Drive at State House
September 17, 2015ZEV promotion event to raise ZEV awareness and offer test
drives to state officials and policy influencers
50 people
NDEW - Worcester Polytechnic Institute September 17, 2015
ZEV-specific event showcasing 30+ privately
owned ZEVs with ZEV owners sharing their
experiences
60 people
MOR-EV: Year Two Final Report 15
NDEW - Natick Farmer’s Market ZEV Event September 19, 2015
Farmers market event involving ZEV test drives and
static display vehicles40 people
NDEW - Larz Anderson Auto Museum September 19, 2015
ZEV-specific event featuring 35 on-site ZEVs and energy-
related vendors60 people
Turbine Tour - Lynn September 26, 2015Collaborative event with
Mass Energy featuring ZEV test drives and a tour of a
local wind turbine30 people
Turbine Tour - Medford Harvest Your Energy Festival October 3, 2015
Collaborative community-based event with Mass
Energy featuring ZEV static display and a tour of a local
wind turbine
50 people
AltWheels Fleet Day October 7, 2015
Collaborative event with Mass. Clean Cities targeting
fleet managers and consumers and featuring
test drives and static display vehicles
40 people
MDC - Raytheon October 13, 2015Employee ride-and-drive event featuring ZEV test
drives, static display vehicles and environmental vendors
50 people
MDC - National Grid Energy Efficiency Summit October 15, 2015
Large energy-focused event featuring ZEV test drives,
breakout sessions and energy-related vendors
100 people
MDC - Newton Harvest Fair October 18, 2015Community fair featuring a
ZEV showcase with 50 ZEV test drives and static display
vehicles140 people
Worcester State University Sustainability Food Fair October 22, 2015
Campus sustainability event including 20 ZEV test drives and static display vehicles
65 people
New England International Auto Show January 14-18, 2016
Collaborative event with Mass. Clean Cities and
Mass. Chapter of the Sierra Club targeting consumers
and eligible OEMs with multiple ZEVs on display and
available for test drive
280 people
Ford Fleet Preview March 24, 2016Ford 2017 model year fleet preview featuring
static display vehicles and automotive vendors
15 people
16 Center for Sustainable Energy
Social and Traditional MediaIn year two, program staff and partners initiated promoting MOR-EV on social media and in newspaper articles, expanding program awareness to reach a wider audience. Program partners used their active social media networks to reach more than 22,000 Facebook and Twitter users in September and October 2015. This sharing of social media posts increased online viewership and exposure of MOR-EV program content, consumer events and basic ZEV information. Due to other outreach priorities, staff and program partners did not continue social media activity after the two- month trial period. Increased social media outreach is recommended in future program years to grow program awareness. Table 5 displays Facebook and Twitter posts, shares and viewership totals.
Table 5. Consumer Outreach via Facebook and Twitter
Facebook Twitter
Number of Posts 16 31
Number of Shares/Reposts/Engagements 186 126
Total Number of People Reached/Impressions 3,091 19,748
Dealer OutreachEducated and engaged eligible-vehicle dealers are crucial to the success of electric vehicle adoption and MOR-EV program objectives. Continuing education and relationship development with dealers is extremely vital in supporting program efforts to accurately inform consumers about available incentives. MOR-EV staff take every opportunity to educate dealers who participate in the program. Additionally, the Massachusetts State Automobile Dealers Association (MSADA) plays an important role in sharing program information with their membership and providing valuable dealer-focused perspectives.
In addition to educating dealers on the program, staff invited dealerships to participate in scheduled consumer events, such as those listed in Table 4. These events served as an opportunity to get dealerships in front of the community and provided another avenue for program education.
As a result of the MSADA partnership, MOR-EV was featured in the cover story of the March 2016 issue of Auto Dealer magazine in an
Educated and engaged eligible-vehicle dealers are crucial to the success of electric vehicle adoption and MOR-EV program objectives.
MOR-EV: Year Two Final Report 17
article titled “Making the Connection.” The article provided high-level program information and detailed dealership resources, including webinars and training materials. Publishing program-related articles in Auto Dealer magazine is recommended in future program outreach.
Dealership engagement and outreach remains a challenge that requires multiple approaches to address. MOR-EV staff continue to work with participating dealers to identify opportunities and efficiencies that will enable effective and long-standing dealership outreach methods.
Future OutreachProgram staff recommend prioritizing events with test drives whenever possible. Staff have witnessed increased consumer engagement and excitement at such events, because behind-the-wheel driving opportunities allow people to experience firsthand the benefits of ZEVs. Research has indicated that test drive events increase driver’s positive perceptions of ZEVs and increase likelihood that they will purchase or lease a ZEV.5 Given these benefits, program staff will continue to prioritize events with test drives for future consumer outreach.
Continued dealer outreach and education is crucial as dealerships remain the primary channel through which consumers learn about the rebates. To meet this need, MOR-EV staff are developing dealership promotional kits that will provide resources they need to better understand the program and educate their customers about it. The kits will include materials covering topics such as program overview, rebate amounts, eligibility requirements, application process and other incentive information (federal tax credit and links to other statewide incentives). Dealership promotional kits are provided at no cost to the dealers and can be requested at outreach events, during webinars and through other interactions with program staff.
Increasing ZEV awareness in central and western Massachusetts is a priority for future outreach. Working with DOER, MOR-EV staff will provide targeted consumer and dealership outreach in these regions through more consumer events in program year three. Staff will continue to contact local and regional dealerships to promote consumer event participation and deliver program information. By working with program partners and by speaking with consumers at events, staff will seek to identify any barriers to adoption in regions with lower participation and will conduct outreach to raise ZEV awareness.
5 Center for Sustainable Energy (2016). Metropolitan Transportation Commission Experience Electric Campaign Report. Release Date: August 2016. Retrieved from http://mtc.ca.gov/sites/default/files/MTC_EXEL_Final_Report.pdf.
Program staff recommend prioritizing events with test drives whenever possible.
18 Center for Sustainable Energy
MOR-EV: Year Two Final Report 19
OperationsRebate ProcessingProcessing rebates accurately, efficiently and transparently is central to the success of the MOR-EV program. During program year two, CSE continually improved rebate processing to better manage increased application volume and provide first-rate customer service to applicants. In year two, the number of rebates issued and reserved increased by 24 percent.
Quality Assurance and ControlUsing a detailed understanding of the rebate application process and database, staff proactively identified and resolved potential issues, including the following:
Implemented a QC process where 25 percent of applications reviewed are selected for a secondary review by a team lead prior to approval, which helps ensure processing accuracy and identifies areas where a rebate processing specialist may need additional training.
Developed a standardized training program to provide consistent, effective training for new staff while also providing increased oversight from experienced rebate processors and management.
Refined manual emails sent to applicants throughout the rebate process to improve customer service and foster greater project accountability and transparency.
These measures improved project quality and laid groundwork for additional improvements planned in program year three.
Efficiency ImprovementsCSE invested in the following areas to improve efficiency in year two of the program:
In August 2015, CSE released updated supporting documentation requirements to save program staff time and streamline the process for applicants.
In year two, the number of rebates issued and reserved increased by 24 percent.
20 Center for Sustainable Energy
Program staff documented and refined 17 standard operating procedures to ensure consistency in processing and define expectations for various tasks.
AppealsBetween May 2015 and early April 2016, program staff received 57 appeals from applicants whose rebate application was denied. The most common root cause for an appeal was dealers providing incorrect or no information about the program. DOER and CSE staff determined that dealers and program staff alike are responsible for informing consumers about the program and consequently granted 42 appeals. Program staff contacted these applicants, informed them that their appeal had been granted, and invited them to reapply for the rebate. Those who did received a rebate. The types of appeals are summarized in Table 6.
Table 6. Appeals by Reason and Number
Reason for Appeal Total Appeals Approved
Exceeded 3-month Eligibility Requirement 50 38
Issue with Vehicle New/Used Status 4 4
36-month Ownership Requirement Not Fulfilled 1 0
Business Application 1 0
24-month Lease 1 0
Total 57 42
Since April 2016, program staff have received more appeals that are not included in the table above. Because the current appeal process takes a significant amount of program and DOER staff time to address each case, CSE is working to streamline the process. Based on DOER feedback, CSE will implement clear guidelines for accepting and processing these appeals.
MOR-EV: Year Two Final Report 21
Canceled RebatesIn year two, 139 rebate applications were canceled. Table 7 lists cancellation reasons, shows the total number of cancellations by reason and indicates what happened with the canceled applications. In 61 cases, applicants reapplied, and their applications were ultimately approved. In some cases, applicants were not eligible to reapply due to their failure to meet program eligibility requirements.
Table 7. Canceled Rebates by Reason and Number
Cancellation Reason Total Cancellations
Reapplied and Approved
Did Not Reapply
Did Not Submit Documents Within Time Allowed 48 21 27
Missing Required Information to Complete Application 32 22 10
Business Application 18 N/A 18
Early Application (Applied Before Being Rebate Eligible) 15 15 0
Used Vehicle 10 N/A 10
Applied After 3 Months 8 0 8
Request to Cancel Application 5 3 2
Lease Term Less Than 36 Months 2 N/A 2
Out-of-State Applicant 1 N/A 1
Total 139 61 78
22 Center for Sustainable Energy
MOR-EV: Year Two Final Report 23
Program ParticipationMOR-EV program participation is defined as the percentage of registered eligible vehicles that received a rebate. This is a key measure of statewide program awareness and helps direct future outreach efforts.6 For this analysis, MOR-EV staff compared Registry of Motor Vehicle (RMV) registration data from June 18, 2014, through March 31, 2016, to program rebate data from June 18, 2014, through April 30, 2016. MOR-EV program data includes one additional month to capture vehicles that were registered in March 2016 but applied for a rebate in April 2016. Vehicles purchased after March 31, 2016, were not included in this analysis.
Participation by Vehicle ModelDuring this period, a total of 2,819 eligible vehicle models were registered with the RMV. Of these, 1,910 received a MOR-EV rebate.7 Table 8 shows the percent of registered vehicles compared to vehicles that received a MOR-EV rebate. The data is organized by vehicle type and then sorted by the vehicle model with the highest percent of rebates.
6 Program-eligible models with less than 36-month lease terms are not eligible to apply for a rebate. Registration data includes vehicle models with lease terms that are less than the program-required 36-month lease term; this may affect the overall participation rate.7 Not all passenger ZEVs in the state are eligible for the MOR-EV program.
24 Center for Sustainable Energy
Table 8. Program Participation by Vehicle Model
Program participation rates by vehicle model provide insight into dealer engagement and overall program understanding. For example, every smart electric fortwo Coupe registered in the state has received a rebate. No other manufacturer or model with five or more total registered electric vehicles has a 100% participation rate. This suggests a high likelihood that the smart sales model incorporates the MOR-EV rebate. Similarly, the Chevrolet Volt, Volkswagen e-Golf and Tesla Model S are all models with high registration to participation ratios.
Vehicle Type Eligible Vehicle Model Total Registrations
Percent Rebated
BEV smart electric fortwo Coupe 105 100%Honda Fit EV 2 100%Volkswagen e-Golf 104 92%smart electric fortwo Cabriolet 15 87%Mitsubishi i-MiEV 7 86%Nissan LEAF 402 84%Tesla Model S 660 75%Mercedes-Benz B250e 45 73%Tesla Model X 23 70%Ford Focus Electric 38 61%BMW i3 REx 193 38%BMW i3 76 37%
PHEV Hyundai Sonata Plug-in Hybrid 3 100%Volvo XC90 T8 2 100%BMW X5 xDrive40e 13 54%Ford C-MAX Energi 238 43%Ford Fusion Energi 305 42%Toyota Prius Plug-in Hybrid 40 30%Audi A3 e-tron 26 27%BMW i8 43 23%Porsche 918 Spyder 3 0%Porsche Panamera S E-Hybrid 3 0%
PHEV+ Chevrolet Volt 404 95%Cadillac ELR 35 46%Porsche Cayenne S E-Hybrid 29 21%
ZEM Zero (S, SR, DS, XU, FX) 5 80%Total 2,819 68%
MOR-EV: Year Two Final Report 25
Participation by ManufacturerProgram participation by automobile manufacturer indicates the majority of manufacturers with eligible vehicles have an 80 percent or higher MOR-EV participation rate. Figure 4 displays participation rate by manufacturer.8 Of the manufacturers with at least 10 vehicles registered during this time, Mercedes-Benz, which includes the smart electric models, had the highest participation rates of all manufacturers. Mercedes-Benz also had the highest participation rate in year one of the program. In year two, more than 98 percent of all smart electric models and 73 percent of B250e vehicles registered in the state received a rebate. In addition, 91 percent of eligible GM vehicles (Chevrolet Volt and Cadillac ELR) received rebates. High participation rates could be attributed to manufacturers incorporating available incentive information into their sales training.
Lower program participation rates can indicate a need for manufacturer-targeted dealership outreach. For example, a 44 percent participation rate for Ford vehicles indicates that dealers may not be aware of or understand the value of the MOR-EV program as a sales tool. Outside of awareness, 24-month leases impact program participation rates because of the required 36-month lease term; unfortunately, these leases cannot be identified in the registration data. This situation could explain the lower participation rate for BMW, which offers competitive 24-month leases, causing many of their vehicles to be ineligible for the rebate.
Figure 4. Program Participation by Manufacturer
0
100
200
300
400
500
600
700
800
Audi
BMWFord GM
Merced
es-B
enz
Nissan
Porsch
eTe
sla
Toyo
ta
Volksw
agen
Tota
l reg
iste
red
vehi
cles
27% 17% 30%37%44%
91%
92%
84%
75%
92%
Unrebated Vehicles
Rebated Vehicles
8 Figure 4 includes information for all manufacturers that have 10 or more eligible vehicles registered in Massachusetts.
Program participation by automobile manufacturer indicates the majority of manufacturers with eligible vehicles have an 80 percent or higher MOR-EV participation rate.
26 Center for Sustainable Energy
Participation by Vehicle TypeFigure 5 shows participation rate by vehicle type. The PHEV+ vehicle type category has the highest participation rate, with 87 percent of registered vehicles receiving rebates. PHEVs have a participation rate of less than 50 percent, which could be due to a number of factors. For example, several program-eligible PHEV models have a standard hybrid counterpart that is not eligible. This could lead to dealer and consumer confusion about available incentives. PHEVs also receive lower rebate amounts, which may not motivate as many consumers to apply for the rebate.
Figure 5. Program Participation by Vehicle Type
0
500
1,000
1,500
2,000
80%
74%
40% 87%
BEV PHEV PHEV+ ZEM
Unrebated Vehicles
Rebated Vehicles
Multiple manufacturers produce eligible vehicle models in several vehicle type categories. Participation rate by vehicle type varies, indicating that program awareness is not exclusively associated with specific manufacturers and their dealer networks, but also with specific vehicles. For example, the battery electric Ford Focus has a 61 percent participation rate, while the PHEV Ford Energi models have an average participation rate of just 42 percent. This finding supports the assumption that both consumers and dealers associate all-electric vehicles with consumer incentives. Further education and outreach with a focus on all program-eligible vehicles could be an effective method for improving participation rates in all vehicle types, but especially for PHEVs.
Participation rate by vehicle type varies, indicating that program awareness is not exclusively associated with specific manufacturers and their dealer networks, but also with specific vehicles.
MOR-EV: Year Two Final Report 27
Participation by GeographyMOR-EV participation varied significantly across Massachusetts in program year two. Figure 6 shows that no clear patterns exist in participation rates by city. This finding indicates that MOR-EV awareness is roughly equal across the state, with no large geographic areas having especially low or high awareness. Lower participation rates are typically reflected in areas with less than 10 registered electric vehicles. CSE will continue to provide targeted outreach to central and western Massachusetts, which have lower electric vehicle adoption rates. A full list of program participation rates by city is available in Appendix 3.
Figure 6. Program Participation by City
No Data 0%
1%-10
%
11%-20
%
21%-30
%
31%- 4
0%
41%-50
%
51%-60
%
61%-70
%
71%-80
%
81%-90
%
91%-10
0%
Participation Rate (%)
28 Center for Sustainable Energy
MOR-EV: Year Two Final Report 29
Survey Results & AnalysisMethodologyTo better understand ZEV driver motivations, demographics and program effectiveness, MOR-EV conducts an ongoing voluntary survey of rebate recipients. They are invited to participate in the online survey when their application is approved, and again when they are notified that their rebate check has been mailed; however, only one response per applicant is included in the analysis. The survey has 39 questions and takes approximately 15 minutes to complete, with respondents having the ability to save and complete the survey at a later time if they prefer. The survey covers various topics, including demographics, adoption motivations, the importance of the MOR-EV rebate and the dealership experience. In order to generate comparable data, the survey has several components that are analogous to other ZEV statewide rebate recipient surveys, specifically in California and Connecticut.
The following analysis covers survey responses from year two rebate recipients. Of the 1,422 applications received in year two, 683 applicants completed the survey, indicating a 48 percent response rate. To make the sample representative of the overall rebate population, the data was weighted based on the following measures: 1) choice of vehicle type, 2) choice of EV model, 3) decision to buy or lease the vehicle, 4) the quarter in which the vehicle was purchased and 5) geographic location by county. In the analysis, comparisons between year one and year two recipients are highlighted where noteworthy and significant.
In year two, 683 applicants completed the survey, indicating a 48 percent response rate.
30 Center for Sustainable Energy
Survey Results
Massachusetts Zero-Emission Vehicle Drivers
Gender
9
Age Distribution
0%
5%
10%
15%
20%
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70-74
75-79
80-84 85
+
Per
cent
Age
9 Center for Sustainable Energy (2016). California Air Resources Board Clean Vehicle Rebate Project, EV Consumer Survey Dashboard. Retrieved 8/25/2016 from http://cleanvehiclerebate.org/survey-dashboard/ev.
Female
Male
20%
80%
MOR-EV participants are predominantly male, which is similar to the California ZEV adopter population.9
MOR-EV participants range in age from 21 to 90 years old. The average age is 52 years old.
MOR-EV: Year Two Final Report 31
MOR-EV participants boast a high educational attainment with nearly all holding at least a four-year degree and more than half with a postgraduate degree.
Educational Attainment
MOR-EV participants boast a high educational attainment with nearly all holding at least a four-year degree and more than half with a postgraduate degree. Less than one percent of all respondents do not have a high school degree.
12th grade or less
High school graduate
Some college
Associate degree
Bachelor’s degree
Postgraduate degree
29%
2%5%
2%
62%
32 Center for Sustainable Energy
Annual Household Income
MOR-EV participants have a median household income of $150,000 to $199,999. Twenty-one percent of respondents did not provide information about annual household income and are excluded from the data. As a point of reference, in 2011, new-vehicle adopters in Massachusetts (MA), defined as those who reported owning a model year 2011 vehicle in the 2011 MA Travel Survey, had a median household income of $136,091.10 The 2014 median household income for MA residents was $69,160.11
10 2010-11 Massachusetts Travel Survey, calculations by the National Renewable Energy Lab.11 U.S. Census Bureau, 2014 American Community Survey 1-Year Supplemental Estimates.
0%
5%
10%
15%
20%
25%
Less
than
$24,9
99
$25,0
00 to
$49,9
99
$50,0
00 to
$99,9
99
$100
,000 t
o $14
9,999
$150
,000 t
o $19
9,999
$200
,000 t
o $24
9,999
$250
,000 t
o $29
9,999
$300
,000 o
r more
Per
cent
of r
espo
nden
ts
MOR-EV participants have a median household income of $150,000 to $199,999. In 2011, new-vehicle adopters in Massachusetts had a median household income of $136,091.
MOR-EV: Year Two Final Report 33
Is There an Operating Photovoltaic (PV) System Installed at Your Residence?
Yes, I have a PV system installed
No, but I am planning to install PV within the next year
No, and I have no plans to install PV
22%
18%60%
Twenty-two percent of survey respondents currently have a PV system installed. This is a six percent increase from the 16 percent of respondents in year one. In California, the opposite trend existed in the early stages of the ZEV market. In late 2012, 27 percent of California ZEV survey respondents stated they had a PV system installed with the number dropping to 17 percent in early 2015.12
12 Center for Sustainable Energy (2016). California Air Resources Board Clean Vehicle Rebate Project, EV Consumer Survey Dashboard. Retrieved 8/25/2016 from http://cleanvehiclerebate.org/survey-dashboard/ev.
Twenty-two percent of survey respondents currently have a PV system installed.
34 Center for Sustainable Energy
MOR-EV Impact
Importance of MOR-EV Rebate in EV Purchase Decision
Survey respondents were asked to rate the importance of the MOR-EV rebate in their decision to acquire an EV. Sixty-four percent of adopters said the MOR-EV rebate was an “extremely” or “very” important factor in the decision-making process.
Initial Interest in EVs
The majority of participants indicated they had a strong interest in an EV when they began shopping for a vehicle. In contrast, only a quarter of participants had a slight interest and approximately three percent had no interest in acquiring an EV.
Extremely important
Very important
Moderately important
0% 20% 40% 60% 80% 100%
36% 28% 18% 12%
Only slightly important
Not important at all
I was ONLY interested in an EV
I was very interested in an EV
I had some interest in an EV
I had no interest in an EV
I did not know EVs existed
0% 20% 40% 60% 80% 100%
32% 44% 21%
3%
The majority of participants indicated they had a strong interest in an EV when they began shopping for a vehicle.
MOR-EV: Year Two Final Report 35
Vehicles Replaced by Model Year
In year two, 74 percent of vehicles purchased or leased replaced an older vehicle while 26 percent were additional vehicles. More than 40 percent of the vehicles replaced in year two were 2008 models or older. Independent of whether the EV is a replacement or additional vehicle, for 82 percent of participants, this is the first EV they have ever purchased or leased.
Num
ber o
f veh
icle
s
1993
or ol
der
1995
1997
1999
2001
2003
2005
2007
2009
2011
2013
2015
2017
Year 1 (June 2014 - April 2015) Year 2 (May 2015 - June 2016)
0
20
40
60
80
100In year two, 74 percent of vehicles purchased or leased replaced an older vehicle while 26 percent were additional vehicles.
36 Center for Sustainable Energy
Rebate Availability
How Participants Learned About MOR-EV Rebate
When asked to select all of the sources that informed them of the MOR-EV rebate, more than 60 percent of respondents said they learned about the rebate from the dealer and 24 percent learned about the rebate from the MOR-EV website. Online blogs informed 27 percent of respondents about the rebate, and of those respondents, 30 percent rated blogs as an extremely or very important source in their decision to acquire an EV.
When asked to rate how important the manufacturer’s website was in their decision to acquire an EV, more than 50 percent of respondents said that it was either extremely or very important. Compared with program year one, consumers more commonly found the information they needed to purchase/lease their EV online instead of by visiting a dealership or retail store. In support of this feedback, the MOR-EV website includes the manufacturer’s website next to each vehicle on the program’s eligible vehicle webpage. In year two outreach, CSE expanded the program’s web presence to over 22,000 Facebook and Twitter users and promoted the program via digital media channels to reach more consumers who gather information online.
0
100
200
300
400
500
Dealer Blog MOR-EVwebsite
Word ofmouth
Other Consumerevent
Sur
vey
resp
onde
nts
More than 60 percent of respondents said they learned about the rebate from the dealer and 24 percent learned about the rebate from the MOR-EV website.
MOR-EV: Year Two Final Report 37
Purchase and Lease Motivation
Importance of Factors in Decision to Acquire EV in Year Two
When asked to gauge the importance of factors in their decision to acquire an EV, respondents indicated that reducing environmental impacts was the most important factor. This result was consistent with year one survey results.
0% 20% 40% 60% 80% 100%
Reducing environmentalimpacts
Increased energyindependence
Supporting EVtechnology
Vehicleperformance
Desire fornewest technology
Saving moneyon fuel
Extremely important
Very important
Moderately important
54%
42%
41% 31% 19% 6%
38% 33% 22% 5%
33%
29% 26% 26% 14%
27% 23% 10%
31% 17% 6%
28% 14%
Only slightly important
Not important at all
3%
38 Center for Sustainable Energy
The most significant change between year one and year two is the change in saving money on fuel both as an important decision factor for respondents and as a primary motivator for acquiring an EV. Of the options respondents had to choose from, saving money on fuel was selected as the least important factor in the decision to acquire an EV in year two (see page 37). It was the fourth most important factor in the applicant’s decision to acquire an EV in year one. Concurrently, the average price of regular conventional gasoline in the New England region was $3.00/gallon in year one and $2.31/gallon in year two.13
13 U.S. Energy Information Administration. Gasoline and Diesel Fuel Update. Release Date: 8/29/2016 from http://www.eia.gov/petroleum/gasdiesel/.
Extremely important
Very important
Moderately important
Sav
ing
mon
ey o
n fu
el
Year 1
Year 2
0% 20% 40% 60% 80% 100%
42%
29% 26% 26% 14%
24% 23% 8%
Only slightly important
Not important at all
Of the options respondents had to choose from, saving money on fuel was selected as the least important factor in the decision to acquire an EV in year two.
Importance of Factors in Decision to Acquire EV: Saving Money on Fuel
MOR-EV: Year Two Final Report 39
Primary Motivations for Purchase/Lease Over Time
EV adopters chose reducing environmental impacts as their top purchase or lease motivator in both year one and year two of the program. Saving money on fuel decreased as a primary motivator by almost half from year one to year two. Two other motivators were chosen much more frequently in the second year: vehicle performance more than doubled and a desire for newest technology almost doubled. Those who stated vehicle performance was their primary motivation have a notably higher income than respondents who chose a different primary motivator.
0% 5% 10% 15% 20% 25% 30% 35%
Reducing environmental impacts
Saving money on fuel
Vehicle performance
Desire for newest technology
Supporting EV technology
Increased energy independence
Other
Year 1 (June 2014 - April 2015) Year 2 (May 2015 - June 2016)
EV adopters chose reducing environmental impacts as their top purchase or lease motivator in both year one and year two of the program.
40 Center for Sustainable Energy
Valued Dealership ServicesTable 9 lists the three most valued dealership services as ranked by respondents and the percent of dealerships currently offering them. Respondents ranked “preparation of rebate/tax applications” as the most valuable dealership service. In addition, 70 percent of participants ranked “assistance setting up and explaining EV related smartphone ‘apps’” as a valuable dealership service.
Table 9. Valued Dealership Services
Most Valuable Dealership ServicesPercentage of
Dealerships that Offered this Service
#1 Preparation of rebate/tax applications 31%
#2 Assistance setting up and explaining EV related smartphone “apps” 78%
#3 An EV specialist to answer EV questions 26%
While the top three most valuable dealership services have remained the same from year one to year two, their ranking order has changed. In year one, “an EV specialist to answer EV questions” was the most valuable dealership service, while the “preparation of rebate/tax applications” was the second most valuable service. With only 30 percent of dealerships offering two of the top three most valuable services in year two and given high dealership staff turnover rates, MOR-EV staff intend to continue to provide dealership training and targeted dealership outreach to educate sales staff on program requirements, program eligibility and the rebate application process.
MOR-EV staff intend to continue to provide dealership training and targeted dealership outreach to educate sales staff on program requirements, program eligibility and the rebate application process.
MOR-EV: Year Two Final Report 41
Workplace Charging Availability
Do You Have Access to Charging at Your Workplace?
No, but I would use if available
Yes
I don’t work or I work from home
No, and I would NOT use if available
I’m not sure
41%
1%4%
34%
20%
While a third of survey respondents currently have access to workplace charging, more than 40 percent indicated that they would use workplace charging if it were available. Separately, 27 percent of participants said that access to workplace charging was an extremely or very important factor in making it possible for them to acquire an EV. To help facilitate increased workplace charging, MOR-EV program staff collaborated with the MassEVIP: Workplace Charging program to distribute workplace charging incentive information to MOR-EV rebate recipients. This information was distributed to 1,217 recipients in year two, a significant increase from the 724 rebate recipients that were notified in year one.
27 percent of participants said that access to workplace charging was an extremely or very important factor in making it possible for them to acquire an EV.
42 Center for Sustainable Energy
Utility Time-of-Use Rate Availability
Does Your Electric Utility Offer Special Rates for Residential Electric Vehicle (EV) Charging?
Yes
No
I’m unsure38%
3%
59%
The majority of respondents were unsure if their electrical utility offered a special rate for charging; however, of the 38 percent who indicated that their electric utility did not, nearly all said that they would take advantage of charging rates even if it meant charging their EV at special times during the day or night. This substantial response of interested EV drivers indicates a potentially high demand for time-of-use rates.
Of the 38 percent who indicated that their electric utility did not offer a special rate for charging, nearly all said that they would take advantage of charging rates even if it meant charging their EV at special times during the day or night.
MOR-EV: Year Two Final Report 43
If a Special Rate for Charging Your EV Were Available, Would You Take Advantage of It Even if It Meant Charging Your Vehicle at Special Times of Day or Night?
Yes
No
96%
4%
MOR-EV program staff are currently supporting Eversource Energy on the PlugMyRide@HOME (now known as Plug My Ride) program, a pilot program to collect residential charging information in order to design an effective time-of-use rate for customers. Using MOR-EV program data, MOR-EV program staff distributed PlugMyRide@HOME information to 520 rebate recipients in year two, which is nearly double the number of recipients that were notified in year one.
44 Center for Sustainable Energy
MOR-EV: Year Two Final Report 45
ConclusionMOR-EV has helped put 2,242 new ZEVs on the road in Massachusetts since the program launched in June 2014. In addition to helping the state work toward its goal of 300,000 ZEVs by 2025, the incentivized vehicles have directly saved 6,285 short tons of GHGs — which helps achieve other program goals of reducing GHG emissions and other air pollutants.
Program year two saw a wider variety of eligible vehicle models, highlighting the growth of ZEV availability in Massachusetts. And as a result of increased program data and consumer survey responses, the state and ZEV market stakeholders have a much better understanding of ZEV adoption rates, the driver population and their motivations to adopt cleaner vehicles.
DOER and EEA were successful in funding the MOR-EV program for a third year. Program year three will include increased outreach to central and western Massachusetts as well as a focus on extending dealer education. Program staff will apply lessons learned to strengthen consumer and dealer program awareness and outreach efforts. Several year two activities, including consumer surveys and project data transparency tools, will remain in effect. These efforts, along with steady rebate reservation rates, indicate that MOR-EV will continue to successfully support ZEV adoption in Massachusetts.
MOR-EV has helped put 2,242 new ZEVs on the road in Massachusetts since the program launched in June 2014.
46 Center for Sustainable Energy
MOR-EV: Year Two Final Report 47
Appendix 1: Program Website Interactive Data ToolsProgram Statistics
Note: Appendix 1 information was retrieved on July 18, 2016 from www.mor-ev.org. As a result, displayed totals may be different from year two program report totals.
2015 2016
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun0
20
40
60
80
100
120
140
160
180
Num
ber o
f Reb
ates
7572
80
100105
109
98
121
94
106103
90
102
167
Applicant: CountyAll
Zip CodeAll
Filter by:
BEV
PHEV+
PHEV
ZEM
Grand Total $5,162,250
$5,250
$562,500
$1,273,500
$3,321,000
MOR-EV Rebates by Month
BEV
PHEV+
PHEVZEM
Grand Total 2,3457
382
5101,446
Application Received DateMay 2015 to June 2016
Vehicle Category: BEV PHEV+ PHEV ZEM
TESLAGMNISSANFORDBMWSMARTVOLKSWAGENMERCEDES-BENZAUDITOYOTAHYUNDAIPORSCHEVOLVOMITSUBISHIZEROHONDA 3
77888
121333
116129149333355503661
PHEV+
PHEVBEV
Rebates by Vehicle Category
Drivers Who Have or Plan to Install a Level 2 Charger
Dealer or Store CityTesla Motors Inc. Multiple
Quirk Chevrolet Braintree
Smart Center Boston Somerville
Marcotte Ford Holyoke
Herb Connolly Chevrolet Framingham
Marlboro Nissan Marlborough
Watertown Ford Watertown
Herb Chambers BMW Boston
Flagship Motorcars Lynnfield
Colonial Chevrolet Acton
Herb Chambers Chevrolet Danvers
Acton Ford Acton
Clay Nissan of Newton Newton
Country Nissan Hadley
Mirak Chevrolet Arlington
661
128
89
70
48
48
43
41
40
38
36
32
32
32
29
Rebates Reserved & Issued
Rebate Dollars Reserved &Issued
No Charger37.2%
Have or Plan to Install62.8%
Rebates by Vehicle Make
Top EV Retailers by Rebates
Data is updated semi-monthly. Last updated: July 18, 2016
BEV Battery Electric Vehicle (all electric)PHEV+ Plug-in Hybrid Electric Vehicle with battery capacity > 10kWh (powered by electricity and gasoline)PHEV Plug-in Hybrid Electric Vehicle with battery capacity < 10kWh (powered by electricity and gasoline)FCEV Fuel Cell Electric Vehicle (hydrogen fuel cell)ZEM Zero Emission Motorcycle
48 Center for Sustainable Energy
Application Received DateMay 2015 to June 2016
Vehicle CategoryAll
Hampshire
Barnstable
WorcesterMiddlesex
Nantucket
Hampden
Berkshire
Plymouth
Franklin
Norfolk
Suffolk
Dukes
Essex
Bristol
CountyAll
ManufacturerAll
Rebates<= 10
11-25
26-50
51-100
101-200
> 200
To pan: Click and hold the left mouse button until a hand icon appears to move your view of the map; or hold down the “Shift” key.
Rebate Distribution Map by County
MOR-EV: Year Two Final Report 49
Vehicle CategoryAll
Application Received DateMay 2015 to June 2016
ManufacturerAll
Zip CodeAll
Rebates
1-5
6-10
11-15
16-20
> 20
To pan: Click and hold the left mouse button until a hand icon appears to move your view of the map; or hold down the “Shift” key.
Rebate Distribution Map by ZIP Code
50 Center for Sustainable Energy
Estimated Cumulative GHG Reductions
2015 2016
May
June
July
Augu
st
Sept
embe
r
Oct
ober
Nov
embe
r
Dec
embe
r
Janu
ary
Febr
uary
Mar
ch
April
May
June
500
10001500
200025003000
35004000
450050005500
60006500
7000
Cum
ulat
ive
GH
G S
avin
gs (s
hort
tons
)
0
50
100
150
200
Num
ber o
f Reb
ates
216
426
642
919
1,204
1,514
1,797
2,154
2,425
2,716
2,996
3,237
3,953
3,503
Note:GHG reduction totals are calculated as the difference in annual emissions for a BEV, PHEV or PHEV+ versus emissions from a typical internalcombustion gasoline passenger car using the Alternative Fuel Life-Cycle Environmental and Economic Transportation (AFLEET) Tool 2013 underthe following assumptions: 1. Annual vehicle miles traveled for MA: Federal Highway Administration, 2015 2. NEWE subregion resource mix: EPA eGRID, 2010 3. Vehicle use: 6 days/week*Please note, ZEM data is not included
Vehicle CategoryMultiple values
Applicant: CountyAll
Filter by:
Application Received DateMay 2015 to June 2016
Cumulative GHG Savings Number of Rebates
Data is updated semi-monthly. Last updated: July 18, 2016
ManufacturerAll
GHG Reductions
MOR-EV: Year Two Final Report 51
Appendix 2: Year Two Final Report Data
52 Center for Sustainable Energy
Appendix 3: Program Participation by City
City Total Registrations
Percent Rebated
Abington 3 33%
Acton 20 95%Acushnet 1 0%Adams 0 0%Agawam 12 58%Alford 0 0%Amesbury 5 100%Amherst 21 62%Andover 31 87%Aquinnah 0 0%Arlington 61 61%Ashburnham 4 50%Ashby 0 0%Ashfield 1 100%Ashland 15 80%Athol 0 0%Attleboro 9 89%Auburn 3 67%Avon 2 50%Ayer 5 40%Barnstable 28 39%Barre 1 0%Becket 0 0%Bedford 19 63%Belchertown 14 79%Bellingham 0 0%Belmont 31 100%Berkley 0 0%Berlin 6 83%Bernardston 0 0%Beverly 26 38%Billerica 14 100%Blackstone 1 100%Blandford 0 0%Bolton 2 100%Boston 161 50%Bourne 7 57%
Boxborough 5 80%Boxford 9 78%Boylston 3 33%Braintree 17 53%Brewster 3 100%Bridgewater 10 70%Brimfield 2 100%Brockton 6 67%Brookfield 1 0%Brookline 60 53%Buckland 1 0%Burlington 12 50%Cambridge 72 63%Canton 7 71%Carlisle 8 75%Carver 0 0%Charlemont 1 100%Charlton 4 100%Chatham 2 100%Chelmsford 17 76%Chelsea 3 0%Cheshire 1 100%Chester 0 0%Chesterfield 2 50%Chicopee 12 67%Chilmark 3 100%Clarksburg 0 0%Clinton 2 50%Cohasset 6 50%Colrain 0 0%Concord 47 72%Conway 0 0%Cummington 0 0%Dalton 1 100%Danvers 12 75%Dartmouth 9 33%Dedham 16 50%Deerfield 4 75%Dennis 0 0%
MOR-EV: Year Two Final Report 53
Devens 0 0%Dighton 1 0%Douglas 0 0%Dover 15 73%Dracut 6 83%Dudley 1 100%Dunstable 4 75%Duxbury 11 73%East Bridgewater 0 0%East Brookfield 0 0%East Longmeadow 2 100%Eastham 0 0%Easthampton 9 100%Easton 5 80%Edgartown 11 73%Egremont 2 50%Erving 1 0%Essex 2 100%Everett 4 100%Fairhaven 1 0%Fall River 8 63%Falmouth 19 47%Fitchburg 5 100%Florida 0 0%Foxborough 4 50%Framingham 33 64%Franklin 6 100%Freetown 4 75%Gardner 1 100%Georgetown 5 60%Gill 1 100%Gloucester 12 58%Goshen 0 0%Gosnold 0 0%Grafton 7 100%Granby 3 100%Granville 1 100%Great Barrington 2 50%Greenfield 5 60%Groton 6 67%Groveland 3 100%Hadley 2 100%Halifax 3 100%
Hamilton 8 75%Hampden 1 100%Hancock 0 0%Hanover 2 50%Hanson 2 50%Hardwick 0 0%Harvard 21 81%Harwich 1 100%Hatfield 1 100%Haverhill 13 77%Hawley 0 0%Heath 1 100%Hingham 19 47%Hinsdale 0 0%Holbrook 2 0%Holden 5 60%Holland 1 0%Holliston 7 71%Holyoke 12 83%Hopedale 2 100%Hopkinton 20 80%Hubbardston 0 0%Hudson 8 100%Hull 1 100%Huntington 0 0%Ipswich 15 53%Kingston 6 50%Lakeville 1 100%Lancaster 4 50%Lanesborough 0 0%Lawrence 3 67%Lee 1 0%Leicester 4 100%Lenox 2 50%Leominster 8 63%Leverett 1 100%Lexington 78 77%Leyden 0 0%Lincoln 19 58%Littleton 7 100%Longmeadow 16 63%Lowell 11 100%Ludlow 7 86%
54 Center for Sustainable Energy
Lunenburg 3 100%Lynn 7 57%Lynnfield 9 11%Malden 12 42%Manchester 7 43%Mansfield 11 91%Marblehead 14 86%Marion 7 29%Marlborough 8 38%Marshfield 5 60%Mashpee 4 50%Mattapoisett 4 75%Maynard 8 100%Medfield 8 50%Medford 23 100%Medway 6 100%Melrose 14 36%Mendon 4 50%Merrimac 2 100%Methuen 7 71%Middleborough 7 29%Middlefield 1 100%Middleton 5 100%Milford 13 54%Millbury 0 0%Millis 2 100%Millville 0 0%Milton 14 50%Monroe 0 0%Monson 4 100%Montague 2 100%Monterey 0 0%Montgomery 0 0%Mount Washington 0 0%Nahant 11 82%Nantucket 6 50%Natick 22 82%Needham 28 82%New Ashford 0 0%New Bedford 21 5%New Braintree 0 0%New Marlborough 0 0%New Salem 1 0%
Newbury 3 100%Newburyport 11 73%Newton 143 72%Norfolk 5 80%North Adams 1 100%North Andover 18 61%North Attleborough 6 67%North Brookfield 2 100%North Reading 11 100%Northampton 23 74%Northborough 3 100%Northbridge 9 67%Northfield 2 50%Norton 1 100%Norwell 6 50%Norwood 7 57%Oak Bluffs 4 75%Oakham 0 0%Orange 2 100%Orleans 4 0%Otis 0 0%Oxford 2 50%Palmer 1 100%Paxton 4 50%Peabody 14 64%Pelham 2 100%Pembroke 4 75%Pepperell 3 33%Peru 0 0%Petersham 0 0%Phillipston 0 0%Pittsfield 7 71%Plainfield 0 0%Plainville 3 33%Plymouth 25 76%Plympton 2 100%Princeton 1 100%Provincetown 3 67%Quincy 32 53%Randolph 4 100%Raynham 2 50%Reading 12 58%Rehoboth 4 25%
MOR-EV: Year Two Final Report 55
Revere 10 30%Richmond 0 0%Rochester 1 0%Rockland 3 0%Rockport 5 80%Rowe 0 0%Rowley 5 20%Royalston 0 0%Russell 0 0%Rutland 1 100%Salem 11 82%Salisbury 2 100%Sandisfield 0 0%Sandwich 5 100%Saugus 4 50%Savoy 0 0%Scituate 16 50%Seekonk 2 100%Sharon 18 72%Sheffield 0 0%Shelburne 0 0%Sherborn 10 60%Shirley 1 100%Shrewsbury 18 78%Shutesbury 2 100%Somerset 3 100%Somerville 35 63%South Hadley 11 100%Southampton 6 67%Southborough 13 85%Southbridge 2 50%Southwick 4 75%Spencer 2 50%Springfield 14 64%Sterling 3 100%Stockbridge 2 0%Stoneham 20 10%Stoughton 6 83%Stow 8 75%Sturbridge 3 33%Sudbury 37 73%Sunderland 2 100%Sutton 5 100%
Swampscott 12 100%Swansea 3 67%Taunton 9 33%Templeton 3 100%Tewksbury 10 70%Tisbury 11 45%Tolland 0 0%Topsfield 5 100%Townsend 1 100%Truro 0 0%Tyngsborough 4 100%Tyringham 0 0%Upton 5 100%Uxbridge 3 33%Wakefield 10 70%Wales 0 0%Walpole 10 80%Waltham 30 57%Ware 1 100%Wareham 6 83%Warren 1 0%Warwick 0 0%Washington 0 0%Watertown 28 50%Wayland 25 76%Webster 1 100%Wellesley 51 59%Wellfleet 2 50%Wendell 0 0%Wenham 8 38%West Boylston 1 100%West Bridgewater 1 100%West Brookfield 1 100%West Newbury 7 100%West Springfield 9 56%West Stockbridge 1 100%West Tisbury 5 100%Westborough 10 100%Westfield 9 56%Westford 16 88%Westhampton 0 0%Westminster 2 100%Weston 31 77%
56 Center for Sustainable Energy
Westport 3 0%Westwood 18 72%Weymouth 13 69%Whately 1 100%Whitman 2 0%Wilbraham 5 60%Williamsburg 2 50%Williamstown 5 80%Wilmington 8 100%Winchendon 3 0%Winchester 26 65%Windsor 0 0%Winthrop 3 67%Woburn 15 33%Worcester 22 50%Worthington 0 0%Wrentham 6 100%Yarmouth 4 50%
MOR-EV: Year Two Final Report 57
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