Year-end Fundraising Campaign

Overall Contributed income:◦ FY14: $1,033,866◦ FY13: $947,101

# of $500 and above gifts:◦ FY14: 156◦ FY13: 147

YTD Contributed Income Metrics

State of the Everglades Report Holiday Website and Online Push Naturalist/Annual Report Corkscrew Update Statewide Direct Mail Campaign Various Center/Program Direct Mail

Campaigns

Year-end Fundraising CampaignKey Components

◦What worked?◦What are opportunities for improvement?◦What should we do differently this

spring?

Highlights & Feedback

FY13: $19,570 from 41 donors(includes major gift of $10K)

FY14: $8,775 from 39 donors

State of the Everglades Report

FY14: $7,135 from 49 donors

FY13: $2,634 from 41 donors

Winter Naturalist

FY14: $34,700 from 158 donors (includes major gifts of $10K and $5K)

FY13: $13,975 from 138 donors

Corkscrew Update – Friends Program

FY14: $5,225 from 71 donors (does not include online responses)

FY13: $7,040 from 113 donors

Holiday Appeal

Holiday Appeal

Audubon Boots On Website HOLIDAY version

End of Year Facebook/Social Media PostPosted throughout the month of December on Facebook/Twitter/Pinterest/Google+

FY14: 181 gifts/ $35,307 (does not include board giving)

FY13: 142 gifts/$13,708

FY12: 108 gifts/$13,500

GivetoAudubonFlorida.orgOnline giving in Dec

Email 1- Dec. 9Sent to 29,142 people16.95% open rate1.11% click rate

Email 2 – Dec. 12 (variations sent multiple times)Sent to 29,375 people15.77% open rate1.52% click rate

Email 3 – Dec. 19Sent to 29,330 people16.09% open rate1.52% click rate

Email 4 – Dec. 24Sent to 29,259 people13.33% open rate.64% click rate

New Year’s Eve EmailSent to 29,198 people12.22% open rate.32% click rate

FY 14 and FY13 Winter Push ResultsACTIVITY Winter 2011 Winter 2012 Winter 2013 NOTESState of the Everglades Report   41 responses

$19,57039 responses

$8,775FY11 was designed as a cultivation piece only.

December Appeal 73 responses$5,775

113 responses$7,040

71 responses $5,225

Everglades vs. Water themes vs. Holiday catalogue

Naturalist 32 responses$19,855

41 responses$2,634

49 responses $7,135 FY11 included $10,000 donation

Adopt-a-bird Not done 36 responses$2,770

34 responses $3,620 Did December event in FY11.

CBOP Year-end Ask/ Event Not done 45 responses$2,940 $5,800 Event moved to February.

Coastal Island Year-end Ask 31 responses$3,850

42 responses$7,663

33 responses $5,265

FY12 was focused on a specific item.

IBA Birdathon 15 responses$1,389

12 responses$1,364

5 responses $725  

Corkscrew Update and Friends Income for Dec.

Not tracked specifically last

year.

138 responses$13,975

158 responses $34,700

(includes major gifts)

General Online 60 responses$8,255

54 responses$6,650

76 responses$18,920 does not include board giving

Board Giving (Nov & Dec.) $74,280 $141,183 $164,700 winter board giving + aquiredMajor Gifts (Dec. - $500 plus) $428,000 $395,392 $329,678 FY14 figure includes end of NovNew Donor Records 97 143    Dec. not available yet

Totals - not counting major gift category as that includes overlap w/ activities; does not include Corkscrew update  n/a $192,259 $201,245  

◦What worked?◦What are opportunities for improvement?◦What should we do differently this

spring?

Questions, Comments, Concerns

Media CampaignAudubon/Pew Fins and

FeathersReport

Audubon/Pew Report14 media hits, including 2 NPR/public radio stories that were syndicated throughout the state.