YCN
-
Upload
yafet-bisrat -
Category
Documents
-
view
212 -
download
0
description
Transcript of YCN
Ove
rvie
w
Britain’s first and only concise quality newspaper‘The Essential Daily Briefing’20pNon-biasedSister newspaper to The Independent
Yafet Bisrat
Leeds College of Art
-
----
YCN BRIEF : i Newspaper
Issue:
Newspapers have recently become less popular amongst students and young people, who are currently accustomed to receiving the news via digital media.
We have created a campaign that aims to transform the way the newspaper is cur-rently perceived by university students.
1
Conc
ept
Student.
+
2Yafet Bisrat
Vending Machines
We have taken inspiration from distribution methods used in other parts of the world in order to offer an alternative to traditional sales techniques in the UK.
Implementing newspaper vending machines in care-fully considered locations would significantly increase enthusiasm and circulation amongst students.Pr
opos
ed R
esol
utio
ns3
Yafet Bisrat
Prop
osed
Res
olut
ions
‘i Student’
The inclusion of a weekly student pull-out sec-tion containing relevant, informative content could serve as a nationwide platform for the student community.
Potential Content:
- Student News Matrix/Editor’s letter- University profile/article- Secondary articles- Reviews/event listings- Student sports news
4Yafet Bisrat