Sophie Herring

Concept

Fedrigoni asked us to create a fully integrated marketing campaign to promote the chosen range, Woodstock, using various channels to reach our target audience. We have come up with a poster campaign, direct mail and a sample book to appeal to a target audinece of demanding high end designers for print and printers themselves.

We have created a slogan ‘Paper that performs’ from the brief, and based our campaign on the versatility of their paper with the intention to inform but excite.

Sophie Herring

Experimentation

We both played around with shredded paper and creating visuals from these as an initial concep and research, experimenting with letters and words appropriate to the theme.

Sophie Herring

Kim and I both designed posters and pages for the book, these are some of the pages I desgined. A logo page which was perforated with the tag line behind it., as well as a contact and informtation page with details of the company on.

We based the concept on the diverse use of paper and so I experimented with words such as tear, perforate and emboss.

Sophie Herring

I proposed this mock up of a mail out which would contain a small version of our sample booklet. I created a folded design and screen printed the tag line ontop of one of the sides and the address of clients and the logo on the other.

Sophie Herring

This was the finished sample book which we both participated in producing collecting our design together.The idea is that this larger sample book would be available for printers and designers to have so that they can choose from the paper.