BYsmartphone Pavel Solovei | Maksim Kulsha

WHO WE ARE

FE velcom – the first GSM-

operator in Belarus.

What and for who

do we work? We provide mobile communications

for more than 4.5 million

subscribers, and we do not want

that they forget their own language

when they are communicating.

PROBLEM

Пяшчота (“pjashchota”)… Do you know what this word means?

Unfortunately, for almost 70% of Belarusians are also difficult to translate

this word.

UNESCO has made Belarusian in the top 25 languages threatened with

extinction

OUR PRODUCT

BYsmartphone – the multifunctional smartphone from

velcom operator

• OS Android

• the localization of the Belarusian language

ASSIGNMENT FOR THE AGENCY

Develop a communication strategy for the promotional

launch of a new product BYsmartphone.

Deliverables

• single creative concept including campaign tagline;

• visual key;

• full media mix (ATL, BTL, PR).

Young 16+. Living in big cities (100,000+), conscious patriots, lovers of

Android OS smartphones

TARGET AUDIENCE

INSIGHT I received a new helper in the preservation of the Belarusian language!

TIMELINE • Getting task

• Draft version of concept and

communication strategy ready

• Final creative concept & communication

strategy ready and Approved

• Product launch

See details in brief.

BUDGET EURO 150 000

1th May 2012

14th May 2012

20th May 2012

1th June 2012

КАК ОТДОХНУТЬ В БЕЛАРУСИ?

Let’s save Belarusian language together! Thank you!