Ybrant Digital General presentation.pdf · • Advanced semantic targeting • On demand media...
Transcript of Ybrant Digital General presentation.pdf · • Advanced semantic targeting • On demand media...
Ybrant Digital LimitedMarketing Digital Media Worldwide
About us
GLOBAL
TECHNOLOGY
PARTNERS
• 24 local offices• 50 national markets• 500+ agencies and brands
• Proprietary tools• Auto‐Optimization• API and data integration
• Display Exchange Seats• Facebook API• Microsoft Sales House
Clients and Partners
Agencies
Brands
A Technology‐controlled Buying platform
Bidding Technology• Auto‐optimization engine• Advanced semantic targeting• On demand media clustersTransparent Media Reports
Campaign Analytics• User exposure to banners• Landing Page effectiveness• Time passed (Impression Click Conversion)
Optimization
technology
Advanced targeting Transparen
t reporting
Wide Media Buying Methodologies
Domain names
ImpressionsClicksConversions
Ybrant Digital is a FacebookPreferred Marketing Developer
Exclusive Capabilities:
• Multiple Versions• Auto‐optimization• Data mining• Pixel Tracking• Day‐Parting• Page Analysis• Rich Reports
John Smith
Leverage user data to create and optimize social ads
• Premium Inventory of Smartphone and Feature‐phone Users• Pixel tracking with conversion reporting• Real‐time Optimization• Exclusive Rich Formats• Mobile Landing Pages• App Downloads tracking• Targeting capabilities:
‐ Location‐based‐ Device/OS‐ Contextual/Behavioral‐ Demographic‐Mobile to Social
• Video on Display• Video pre‐rolls• Video on Facebook• Related to content• Engaging & relevant• Brand Safe
• Experienced team specialized in global search marketing
• Advanced Tools & Technologies• Worldwide activity with brands• Measure & improve success
using advanced methods• Setup and ongoing
maintenance of SEM and SEO campaigns
• Tailor‐made SLA to wrap up all needs, timing and services
Complementary services based on Proprietary Technologies
Complementary ServicesDigital Media Planning and
Buying
Campaign Optimization and Analysis
User Data Collection and Aggregation
Ad Serving and traffic monitoring
Customizable Applications and Widgets
Licensed technology software
Creative enhancement for performance
Expert advice for digital marketing strategy
Search Optimization support and management
Multi‐time‐zone support structure
Proprietary Technology ExamplesFacebook MarketingAn elaborate and developed ad‐optimization system for Facebook which leverages API connection to enhance campaign results
Ybrant Digital AdCenter24/7 online access centralizedcampaign reporting and management console for client activity on all digital platforms provided by Ybrant Digital
Web Site CreatorWebsite building tool with intuitive interface allowing the placement of content or media anywhere on the website
Campaign Analytics ReportAutomatically‐generated digital campaign summaries providing stats, highlights, strengths and weaknesses, and providing future insights
Bank of CreativesAn easily browsed and managed database of visual creative, arranged according to the attached performance capabilities
Mobile Ad ServerA proprietary server for mobile ads of all available formats, able to centrally control and prioritize global mobile ad serving
Eureka Search ServiceA full Search‐on‐Site solution for publishers of all sizes with various customizable search features and content monetization tools
Auto‐Optimization ToolsAutomatic optimization tools for online campaigns which learn, mimic and multiply the best practices of campaign management
Publisher One‐TagSingle piece of code for websites which presents, monitors and optimizes the advertising feed from all media sources
Display Social Mobile Video Search
Selectplatforms
Location Timing Interests Segment Target
Cross‐optimize with technology
PC Tablet Phone Smart TV
Show on all devices
Find youraudience
Optimization Technology to every screen
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Digital firms are channelizing advertisers to effectivelyutilise benefits of multi‐channel online advertising
Internet usersAdvertisers Agencies Implementers Publishers
Display advertising marketing
Campaign initiation
Campaign design and planning
Buy ad space from publishers and sell to agencies Create banners for varying ad spaces Advertising network automated exchange operation
E‐mail marketing
Search marketing
Create emails Consumer database profiling Email mass delivery
Key word optimisation Buy banner space on search platformsWeb page optimisation Consulting
Social marketing
Mobile marketing
Delivering digital campaigns through social media platforms
Execution of messaging, banner advertising, search, rich media and video advertising through mobile platform
Brands Integrated
Digital
Advertising Networks
Technology providers
Outsourcers
Website owners
Social networks
Affiliates
Search engines
Analytics tools and services 11
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Increasing Personalisation
New digital channels
Data rates and tech upgrades
Mobile
Tablet computing
Smart TV
Location based
Social marketing
Online video
Rich media
Long term ROI driver Effect on advertisement value
Smartphone proliferation
+ Consumer time online+ Number of channels + More targeted and
interactive experience
+ Data about consumers+ Targeting and ROI
analytics capability+ Interactive experience+ Consumer participation
and response
+ Improvements in existing internet channels
+ Higher quality advertising and ROI improvements
Evolution of online advertising channels
• More targeted advertising, increasing interactivity, a richer internet experience and increasing number of internet channels improves advertising ROI but increases complexity
• As a result, internet advertising implementers are increasingly important to an effective campaign
Increasing
com
plexity
and
value
add
to advertisers
Shift to performance based ads
+ Guaranteed ROI with measurable advertisement value –CPC, CPL, CPM models
Cost per thousandimpression
Cost per click Cost per action
This widening digital experience & complexity of optionsshould extend relevance of digital marketing specialists
Ybrant has demonstrated a history of being able to successfully identify, finance, acquire and integrate acquisitions that build global scale, reach and breadth of offerings……
1. US display advertising• Medios One and Ad Dynamix bolster ad network reach and add execution and targeting technology
2. Email marketing• VoloMP adds email marketing software
3. Geographic expansion in display ads• Oridian, DreamAd and Max Interactive contribute ad networks across Europe, Middle East, South America and Asia
4. Portals and search syndication• Lycos adds search functionality, 60m users and a search syndication platform
5. Major technology expansion• ContextIn, PicApp and Web 3.0 provide technology for pricing engine, campaign analytics, search syndication and mobile marketing
• LGS adds tremendous development capability for mobile and cloud computing
Global end‐to‐end digital marketing services
Global end‐to‐end digital marketing services
Ybrant’s ability to successfully identify, acquire and integrate investments has enabled the company to build a global end‐to‐end IP rich offering
USUS
Mobile and TechnologyMobile and Technology
PortalsPortals
Display AdvertisingDisplay
Advertising
Email and Lead
Generation
Email and Lead
Generation
LATAMLATAMEMEAEMEA AsiaAsia
Medios One (2006)
AdDynamix(2007)
VoloMP (2007)
Oridian (2008)TradeUp (2009) DreamAd (2009) Max‐Interactive
(2009)
LGS Global (2011)
Lycos (2010)
ContextIn(2010)
PicApp (2011)Web 3.0 (2011)
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Institutional Funding
2007: USD30 Million from Sansar, Passport and others 2009: USD22 Million from Asia Pacific Capital 2011: USD38 Million from Oak Investment Partners, Battery March funds and
Asia Pacific Capital
..and emerge a more value added player in its ecosystem from a technology/software solutions provider to digital networks
Share of advertisers budget along the online advertising value chain: 1% ‐ 5%
Share of advertisers budget along the online
advertising value chain: 30% ‐ 50%
Ybrant successfully captures an increasing share of advertisers budget as it offers greater depth and breadth of digital marketing solutions and complementary services to advertisers, advertising agencies and publishers
Back‐end technology developer
20072007
TodayToday
Acquisition of Advertising network
Acquisition of online publishers
Acquisition of technology and
software developers
↑ Multi‐platform digital marketing capability
↑ Access to advertisers and publishers
↑ Search marketing capability and access to internet users directly
↑ Mobile marketing capability
↑ Cloud computing capability↑ Software development capability
Cloud
Social
Video
Mobile
Online publishing
Advertising network
Core technology development
57.96% 57.41% 58.91%
24.16%24.95%
22.70%
4.29% 3.95% 4.67%
13.58% 13.70% 13.72%
2011 2012 2013
Banner Search Email Marketing Software Development & Platforms
Financials
USA48%
UK3%
Europe18%
India1%
Asia Pacific1%
Australia4%
Latin America21%
RoW4%
Geography wise Revenue 2013
Segment Wise Revenue
In USD Millions
204.35
246.91
294.03
210.9
41.0153.18
22.2245.63
33.27 37.49
9.3631.04
0
50
100
150
200
250
300
350
FY11 FY12 FY13 9MFY14
Revenue EBIDTA PAT
Management Team Globally driving growth initiatives
Suresh Reddy, Chairman and CEOSuresh is responsible for strategic direction and expansion efforts at Ybrant Digital. Prior to co‐founding two successful companies USAGreetings and Ybrant Technologies, he worked in various roles across different industries in Fortune 500 companies, such as Caterpillar, Chrysler, SBC(PacBell) and Charles Schwab.Suresh holds an M. S. in Engineering from the Iowa State University and a B. Tech. from the Indian Institute of Technology, Kharagpur, India.
Vijay Kancharla, Chief Innovation OfficerVijay leads the innovations at Ybrant Digital and spearheads its search platform YReach. Vijay has been at the forefront of the internet revolution and has vast experience in building innovative solutions for the online market. Prior to co‐founding USAGreetings and Ybrant Technologies, he worked with Hewlett Packard and Pacific Bell.Vijay holds an M. S. in Computer Science from the University of Louisville and a B. Tech. from the Jawaharlal Nehru Technological University, Hyderabad, India.
Jacob Nizri, PresidentJacob Nizri directs the core divisions of Ybrant Digital LTD: Online Media, Lycos, Ybrant Mobile, and Ybrant Fusion, extending their activities over Europe, Asia and the Americas. Nizri has successfully led the merger activities, market definition and strategic direction for companies and product lines acquired by Ybrant.Mr. Nizri holds two Bachelor degrees in Management & Information Technologies and Computer Education.
Bradley N Cohen, President & Chief Strategy OfficerBrad is responsible to define and drive the strategic initiatives & strategic decision‐making at Ybrant Digital. Brad is also responsible to oversee the M&A activities and integration efforts of the company. Prior to this position, Brad was President ‐ Business Integration & Strategic Initiative.Brad received a BA from the University of Missouri in Marketing and Political Science.
Amreek Singh Sandhu, Chief Financial OfficerAmreek Singh Sandhu is responsible for the overall Financial Management of Ybrant Digital. Amreek has over 28 years of experience in financial management, M&A and fund raising. Before joining Ybrant, Amreek was with Spectrum Power Generation Limited, Hyderabad as its Chief Financial Officer & Company Secretary.Amreek has an M.Com from H P University, Shimla; LLB from Punjab University, Chandigarh; MBA from the Indira Gandhi National University, New Delhi.
Yaniv Ben Atia, CTOYaniv Ben Atia is the CTO of Ybrant Digital, and the GM of its Fusion division. As part of his role Yaniv is overseeing Ybrant Digital's R&D activities, and is leading the Company's technical innovation efforts, and the integration of its diverse digital media product. Prior to joining Ybrant Digital, Yaniv was the CTO of Microsoft Israel.Yaniv holds BSc in Computer Science, and is an avid musician and tennis player.
Shahar Shaharabany, General Manager, FinanceHe is a seasoned finance professional with broad ranging experience in corporate finance and business operations management. Mr. Shaharabany is skilled at collaborating finance with core business operations, and developing efficient and productive cross‐enterprise alliances across multiple business environments.Mr. Shaharabany is a Certified Public Accountant and holds an M.A. in Financial Economics (with distinction) from Tel Aviv University.
Key Growth Initiatives
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Geographic Expansion
Extend relationships with existing customers in new markets
Eastern Europe, Africa, China and Korea will be key growth areas
Win global campaigns from Fortune 100 customers
Technology Upgrades
Leverage enormous technology development strength of LGS
Creating technologies capturing new waves of growth and enhancing customer services
Add‐on Services
+ Consulting+ Campaign management+ Analysis+ Editing Services
Utilize 1,000+ global workforce to take increasing wallet share of advertisers budget by providing value added services
Accretive M&A
Continue to make acquisitions to build capability and scale
Ride the Mobile and Video Growth Waves
* eMarketer 2012 growth figures for mobile advertising and online video advertising
Up‐sell mobile and video ad network offerings to vast existing customer base
Capture the c.50%* annual growth in each market
Widen the Network
Increase advertisers and publishers network using compelling global proposition and large workforce
Cloud computingCloud computing Mobile video/webMobile video/web
Campaign analysisCampaign analysis Data management platformsData management platforms
Advertisers Publishers
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Mobile:+47% p.a.
Video:+55% p.a.
2.02 3.12
4.56
6.39
7.82
9.30
2011 2012 2013 2014 2015 2016
Online video Ad spending
Organic Growth Led by Nascent Video and MobileThe boom in mobile and online video advertising is set to benefit online advertising networks with wide reach of advertisers and
publishers, as they begin to focus more on these new channels
US mobile ad spending, 2010‐2015
Millions and % change
Source: eMarketer
US online video Ad spending, 2011‐2016billions and % change
Source: eMarketer
42.1%
54.7%
46.0%
40.2%
22.4% 18.9%
79%
65%
47%40%
34% 30%
While mobile handset penetration has reached near saturation in many markets, mobile advertising is just beginning to become a significant share of the digital advertising market
Mobile platforms enable more targeted adverts that demonstrate higher ROI and greater value to advertisers
Mobile banner advertising, in its infancy today, will grow market share to make up 36% of the US display advertising market in 2015
Online video growing rapidly driven by increasing range of video capable devices, bandwidth increases and growth of online video business models
As price points for tablets and smartphones come down, digital video consumption will rise
Video and mobile are incremental to search and display, not cannibalistic
While the delivery platform varies, the same advertisers are delivering similar messages via many of the same publishers as fixed line internet
The same advertising networks are well placed to benefit from the future growth of video and mobile
Visible Roadmap
Growing through organic and inorganic route
Expanding geographic presence to Eastern Europe, China, Africa and Korea
Establishing relationships with traditional advertising and media service providers
Providing superior client service through a comprehensive service offering
Leveraging the sales network by acquiring under-monetized media
Developing local merchant database into the network through local search