TUESDAY. Resource Raising: Key principles and examples of YBI Network best practice.
YBI Global Forum, Monday: Effective networks - Debra Askanase
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The Rise of Social Networks and Tools for Network Building YBI Global Forum, September 2010
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Lead: Debra Askanase - Social Media & Communications Specialist, Community Organizer 2.0-
Transcript of YBI Global Forum, Monday: Effective networks - Debra Askanase
The Rise of Social Networks and Tools for
Network Building
YBI Global Forum, September 2010
What are Social Networks (and microblogging)?
2/3 of the GLOBAL population visits social networks
(Nielsen Report, Global Faces and Networked Places, 2009)
Source: Universal McCann Comparative Study on Social Media Trends, 2008
Social Media Trends 2006-2008
http://www.readwriteweb.com/archives/social_networks_growing_while_other_social_media_sites_stagnate_and_decline.php
"Today nearly three out of four global Internet users
access social networking sites each month, making it one of the most ubiquitous activities
across the web.” Graham Mudd, Vice President of Search & Media with comScoreAugust 16, 2010
Time spent on social networks globally and reach
(Nielsen Report, Global Faces and Networked Places, 2009)
(Nielsen Report, Global Faces and Networked Places, 2009)
http://www.vincos.it/wp-content/uploads/2009/06/wmsn-06-09.png
Nonprofit social media create opportunities
Opportunity to learn about new issues – 85%Another way to support a favorite cause – 80%Used some form of online media to support a cause – 60%Advocate for a cause (forward messages)- 36%Personal behavior change – 34%Purchasing cause-related products – 23%
Source: 2009 Cone Consumer New Media Study: http://www.coneinc.com/content2615
Mentor recruitment and retention
Participant recruitment and participation
Generating awareness and brand recognition
Raising funds for your programs
Opportunities for the NGO:
…and network collaborations!
Opportunities for network sharing
http://www.flickr.com/photos/chesh2000/3102104474/sizes/z/in/photostream/
Shared Google docs
Collaborative wikis
Private discussion groups
Web conferencing
Online team workspaces Ongoing discussion
Become a networked nonprofit
Social media feedback loop
Social media with
stakeholders
Social media with
stakeholders
Improved program
activities and operations
Improved program
activities and operations
Share knowledge
with network (using social media tools)
Share knowledge
with network (using social media tools)
Benefits the entire YBI network
Communication
Reviews and Opinions
