YBC Gymnasium Stockholm: How Can I Be Social - The Power of Social Media
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14-Sep-2014 -
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Transcript of YBC Gymnasium Stockholm: How Can I Be Social - The Power of Social Media
How Can I Be Social? The Power of Social Media
Gerrit Heijkoop How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
Story
3.500
500
20
Lessons #Haren 1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
Social Media people means
Where do you stand?
: 0,876 million
: 0,300 million (57% active accounts)
: 4.850 million (53% of population)
Social Media Statistics Sweden
why
3 core ideas:
1. Impact on our communication
2. From search to social
3. Audience of audiences
Social Media = Communication … » cave drawing » pigeon » letter » telegraph » telephone » e-mail » mobile » online » …
“What is the impact of Social Media on
our communication?”
The impact of Social Media on our communication
The impact of Social Media on our communication
The impact of Social Media on our communication
3 core ideas:
Impact on our communication
2. From search to social
3. Audience of audiences
“People don't care about what you say about your brand,
they care about what other people say about your brand.”
AIDA still exists …
Attention Interest Desire Action
AIDA still exists …
Attention Interest Desire Action Share
3 core ideas:
Impact on our communication
From search to social
3. Audience of audiences
HCIBS social media solutions
how
#reflection applying to your own context
Before I go …
Photos, Feedback and Findings
Twitter: @HCIBS Facebook: /HCIBS
How Can I Be Social? The Power of Social Media