YASHI Dealer meeting Settembre 2016

Maurizio ForlaniMicrosoft OEM PSE

Agenda for Today01 Windows Server 2016 Overview02 How to position Windows Server 201603 Windows Server 2016 Editions & SKUs04 Licensing Guide05 Selling Client Access Licenses (CALs)06 Windows Anniversary Update

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Business GoalsCustomer satisfactionOperational / Cost efficiencyEmployee productivityManaging risk

IT NeedsDeliver on security and compliance expectationsMitigate IT staff and skill resources constraintsOptimize IT budgetsImprove IT agility

Market TrendsAccelerating shift to cloud servicesExpanding quantity of dataIncreasing mobility and bring your own devices trendsGrowing demand for business analytics

SMB LandscapeThe rapidly changing world of business demands a new style of IT

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Overview of Windows Server 2016

Windows Server 2016 is Designed to fit Your Business

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Ready For The Cloud

Improve IT Efficiency

& ProductivitySafeguard Your

Business

Safeguard Your BusinessGet the latest anti-malware and anti-virus with built-in Windows Defender

Reduce access risks using Just Enough & Just in Time administration

Secure Windows Server environment from malware and tampering using Secure Boot

Protect sensitive data and files regardless of location with Shielded Virtual Machines

1 2015 Cost of Data Breach Study: IBM & Ponemon Institute Global Analysis

$3.79 Million is the average cost of a data breach,

an increase of 23% over the past two years1

Improve IT Efficiency & Productivity Improve server efficiency and reduce cost using virtual machines and containers

Increase uptime and availability with built-in disaster recovery with enhanced clusters and replication

Improve Remote Desktop Services with enhanced performance and graphic support

Enhance data resiliency and reduce storage costs with expanded capabilities in Storage Spaces Direct

“60% of companies By 2018 will rely on highly

instrumented datacenters that use advanced automation to boost efficiency.”1 1IDC FutureScape: Worldwide Datacenter 2016

Predictions.

Be Ready for theCloudImprove infrastructure agility through workload mobility using virtual machines and containers

Build scalable storage capacity with easy to use Azure Storage Services1

Enhance data resiliency and reduce storage costs with Azure Backup and Azure Site Recovery1

Reduce user identity & security management complexity using Azure AD and Microsoft Intune1

Simplify management of on-premises and cloud server infrastructure with Azure Remote Server Management1

“most businesses intend to be hybrid,

with a weighted average of 64% private and 36% public”21Not out of the box – only available as an add-on service

2When IT Leaders Should Select Private Over Public Cloud Services, Gartner 2015

Ready for the cloud

Improve IT efficiency & productivity

Safeguard your business

Just in Time & Just Enough Administration

Windows Defender for malware protection

Trusted/Secure boot Shielded Virtual Machines Host Guardian Services

Enhanced Containers Stretch Clusters Rolling Cluster OS upgrades Storage Spaces Direct Storage Replica Storage Quality of Service Remote Desktop Services

Encrypted Virtual Machines and Containers

Azure Backup, Azure Storage, Azure Site Recovery1

Azure Active Directory1

RSMT Azure Remote Server Management Tools1

Operations Manager Suite1

Top New Features in Windows Server 2016

91Not out of the box – only available as an add-on services that enhance Windows Server 2016

Just in Time & Just Enough Administration

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How it works• Best enforce security by restricting IT

administrative rights• Configure role for specific administrative

functions, but limit admin rights beyond those functions

• Extension of PowerShell constrained endpoints that adds in role definitions, virtual accounts, and several other improvements

• A JEA endpoint consists of a PowerShell Session Configuration file and one or more Role Capability files

SMB Benefits• Reduce the number of administrators

on your machines

• Enhance security control of particular tasks

• Improved auditing and reporting of activities

Shielded Virtual Machines (VMs)

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SMB Benefits• Improved admin security and access managed

to applications and data (especially high security/regulated businesses)

• Offers significant overall security enhancements made across multiple components (including Hyper-V)

How it works• Shielded VMs are protected against

unauthorized access using various technologies such as encryption of their virtual disks and extend even to Hyper-V administrators

• New Shielded VMs can be created within the Azure Pack management portal

• Existing VMs can also be converted to Shielded VMs

Containers (Windows Server & Hyper-V)

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• Windows Server Containers are highly scalable, portable, build fast, and allow many isolated applications to run on one computer system

• Hyper-V Containers encapsulates each container in a light weight virtual machine. In addition to two runtimes, both can be managed with either PowerShell or Docker

• Increased performance by reducing resources needs of each instance

• Increased security by isolating application environments

• Enable greater workload flexibility and portability between on-premises and cloud deployment

How it works

SMB Benefits

Windows Server Containers Hyper-V Containers

Consistency: consistent container APIsCompatibility: identical container imagesStrong isolation: dedicated kernel copy Highly trusted: proven Hyper-V technologyOptimized: virtualization layer and OS optimized

Build: write, run, and scale within containersRun: container capabilities built into Windows Server Manage: deploy and manage using PowerShellResources: define resources per containerNetwork: IP options for connectivity

Which edition of Windows Server 2016 is right for you?Windows Server 2016 Editions and SKUs

Unlimited Windows Server containers

Datacenter Edition

Unlimited VMs

Companies of all sizes that have demanding IT workloads, require advanced storage, virtualization

and application deployment

Unlimited Hyper-V containers

Storage features including: Storage Replica & Storage Spaces DirectNew Networking Stack

Shielded VMs and Host Guardian Service

Standard Edition

2 VMs

SMBs that need advanced features, support for distributed office

locations, and require a flexible way to virtualize their environment

2 Hyper-V containers2

Small companies with basic IT needs purchasing a first server; likely small or no dedicated IT

department

For OEM NAS appliances

Essentials Edition Storage Server Edition

25 users / 50 devicesNo server CALs required

1 physical or virtual1

Must be root of domain

1One physical or one virtual + Hyper-V2Windows Server 2016 Standard Edition entitles up to 2 VMs or 2 Hyper-V containers

Workgroup / Standard

Procs 1 / 2

RAM 32GB / 12TB

SMB links 250 / Unlimited

Max Users 50 / Unlimited

Disk number 6 / Unlimited

Windows Server 2016 Editions SummaryEnterprise class technology to drive any sized business

Unlimited, based on CALsUnlimited, based on CALs

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Windows Server 2012

Windows Server 2012 R2

Windows Server 2016*

Identity, Access & Security

Active Directory Services

Dynamic Access Control

Just Enough Admin/Just in Time

Windows Defender Built-in

Virtualization

Hyper-V clustering

Hyper-V Replica

Shielded virtual machines

Host Guardian Services (for Virtual Machines)

Windows Containers

Virtual Desktop Infrastructure

Storage

Shared VHDX

Storage Quality of Service (QoS)

Storage Spaces Direct and Storage Replica

Enhanced Clusters (Site Aware Clusters, Rolling OS upgrades)

Management & Automation

Multi-server management

Windows PowerShell Enhancements

Windows Server 2016 Version ComparisonsKey Features for OEMs

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Why Choose and OEM Server License?

Why choose an

OEM Server license?

Simplest, most cost-effective license for many small and midsize businesses

License reassignment to other server hardware (with some licenses)

Same downgrade and virtual machine portability rights as with volume licensing

Your one-stop shop for hardware, OS, and CALs

OS and drivers pre-tested and optimized for your hardware - and supported by the OEM

Debunking MythsYou cannot do virtualization with OEM Server

Because OEM licenses are tied to the hardware, VMs can’t be moved between servers

OEM licenses never come with reassignment rights

OEM licenses don’t come with downgrade rights

Software Assurance (SA) is not available with OEM licenses

OEM Server has ALL the features and capabilities of Windows Server including virtualization support

While OS licenses are generally tied to the hardware, VMs can be moved to other properly licensed servers

The new Windows Server 2016 Standard Additional License can be reassigned to another server with a Standard Base license. Windows Server 2016 Datacenter with Reassignment also includes reassignment rights

An end-user can downgrade an OEM license to the 2 previous Windows Server versions – often referred to as n-2

A reseller or customer can attach SA to an OEM license within 90 days of purchase

Myths

Facts

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Licensing Model Overview

Window Server 2016 LicensingLicensing cores based on consumption

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New computing models enable greater mobility of data and apps between on-premises and cloud

Moving to Core Licensing model establishes a “common currency” for computing resources on-premises or in the cloud

Aligns to the evolution of hardware technology shift to core density not processor density

Windows Server 2016 Licensing OverviewLicensing based on physical cores

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Physical server

ProcessorCore

To be compliant all physical cores must be licensed

Minimum 8 cores/processor

1

2Minimum 16 cores/server

Licensing Scenarios

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1 physical server

2

processors

4 cores each

1

1 physical server 1

processor

8 cores

each2

4 cores/proc does not meet minimum license requirements Minimum is 8 cores/processor.

Server does not meet minimum cores/server requirements Minimum is 16 cores/server

All cores must be licensed to be compliantAdditional 8 cores licensing required to be compliant

Customer wants to license

1 physical server 2

processors

12 cores

each3

Virtual Machines Licensing (Standard)

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Every time all the cores are licensed on the physical server you are granted 2 VMs1

Physical server fully licensed

Relicense all cores = 2 VMs

Relicense all cores = 2 VMs

All cores licensed = 2 VMs

Customer wants 2 more VMs

Customer wants 1 more VM

1VMs are licensed only in 2 packs

(Assume price of WS2012 R2 Standard for 2 proc is $600)Hyper V containers will be treated similar to VMs

Proc Cores/ Proc

# of Cores to be

licensed for 2 VMs

1 2 16

2 4 16

4 2 32

4 4 32

4 8 32

Price to get 2VMs in WS2016

$600

$600

$1,200

$1,200

$1,200

# of Cores to be

licensed for 4 VMs

32

32

64

64

64

# of Cores to be

licensed for 4 VMs

$1,200

$1,200

$2,400

$2,400

$2,400

Price for 4VM in

WS2012R2

$1,200

$1,200

$1,200

$1,200

$1,200

Price to get 2VMs in

WS2012R2

$600

$600

$1,200

$1,200

$1,200

4 10 40 $1,500 80 $3,000 $1,200$1,200

Higher scaler & virtualization density – consider Datacenter edition

Comparing Cost of Licensing ModelsAddressing pricing concerns of the new licensing model

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Selling Client Access Licenses

Why Sell Windows Server 2016 CALs?

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Adding Windows Server 2016 CALs to the sale can help:• Boost your sales revenues by adding the CAL

cost to your deals which increase deal size• Improve customer satisfaction by knowing they

are compliant for any users / clients / devices licenses

Best practice for sellers: • CALs must be purchased separately and are not

part of the Windows Server 2016 license• CALs should be sold with Windows Server 2016 at

the point of purchase

CALs are cost-effective and scalable

CALs are required for users or devices that have direct access to the server

Understanding Windows Server 2016 Client Access Licenses (CALs)

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A Windows Server 2016 Client Access License is a license that gives users and devices the right to legally access a Windows Server

Customers pay only for the Client licensing they needThey can adapt their licensing needs by buying CALs as their businesses grow

Ideal for companies with employees who need to have roaming access to the corporate network using multiple devices, as well as from unknown devices

Ideal for companies with multiple users for one device, such as shift workers

User CALs

Types of Windows Server 2016 CALs

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Single user with unlimited devices

Device CALs

Single device with unlimited users

RDS CALs

Ideal for companies with users who need to access programs or the full desktop remotely

Required for remote desktop access

Note: Remote Desktop Services requires a Windows Server CAL and an RDS CAL for each user/device.

CALs are no longer part of the Windows Server 2016 license. They must be purchased separately

Customers need to buy Windows Server CALs for users or devices that access the serverCALs are used in conjunction with Microsoft server software licenses to allow users and devices to access and utilize the services of that server software

No CAL is needed for unauthenticated access through the Internet

Device and user CALs, as well as Remote Desktop Services (RDS) devices and user CALs, can be used on the same serverCALs are version-specific and may be used to access the corresponding version of Windows Server or any previous version. Software Assurance may be purchase for CALs1

Fast Facts About Windows Server 2016 CALs

291Software Assurance may be purchased through Volume Licensing

Windows:Anniversary Update

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Microsoft Confidential, Shared under NDA

+300Mdevices running Windows 10

“So Windows 10 in three months has “outsold” (out-adopted) all Macs combined by 13 times.”

– Paul Thurrott

““Although Windows 10 has constantly been updated since its launch last year, this update will be the most important so far.”

– Juan Garzon/CNET En Espanol

“Cortana has taken on new prominence, with a landmark 1,000 apps now hooked into speech recognition.”

– Woody Leonard/InfoWorld

Why Windows?

• Windows Ink is a new set of inking features providing the quickest way to set ideas in motion.

• Office and Windows together are the best duo for doing, enhanced by exclusive features like Windows Ink and Cortana.

• Faster to done is a great summary of all the new ways Windows helps you get organized, stay focused and finish first.

• Designed to be the most productive browser, Microsoft Edge is great for all the things you do online.

Safer and more secure

Brand: Do great things.

More productive Powerful, modern devicesMore personal

• Windows Hello is the fastest, most secure way to sign in to Windows devices, apps and websites without a password.

• Windows provides the most comprehensive security, including Windows Defender, Firewall, and SmartScreen Filter, to deliver complete, ongoing and built-in protection.

• Always-enabled free updates help keep you current on security for the supported lifetime of your device.

• Cortana is your truly personal digital assistant who becomes more useful every day in helping you get things done.

• Xbox gaming on Windows delivers the top titles, great graphics and the best of Xbox.

• Built-in Windows Store is your one-stop shop for apps, games, movies, TV shows, and music, all certified by Microsoft.4

• With Phone Companion app, your Windows PC or tablet works great with the phone you love, whether it’s Windows, Android or iPhone.

• Windows powers the broadest range of innovative designs – like 2-in-1s, portable All-in-Ones, and phones5 that work like PCs– from Microsoft and our partners.

• Windows is delivering new experiences – including inking, voice, and biometrics – that you won’t find anywhere else.

• Windows devices lead the way in best-in-class performance, with the fastest processors, longest-lasting batteries, highest-res displays, and best gaming graphics available.

Great out-of-the-box (Photos, Maps, Groove, more)Value propositions (PCs, 2-in-1s, tablets, phones)

Hardware Dependent Features

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• Windows Ink is a new set of inking features providing the quickest way to set ideas in motion.

• Office and Windows together are the best duo for doing, enhanced by exclusive features like Windows Ink and Cortana.

Safer and more secure

Brand: Do great things.

More productive Powerful, modern devicesMore personal

• Windows Hello is the fastest, most secure way to sign in to Windows devices, apps and websites without a password.

• Cortana is your truly personal digital assistant who becomes more useful every day in helping you get things done.

• Xbox gaming on Windows delivers the top titles, great graphics and the best of Xbox.

• Windows powers the broadest range of innovative designs – like 2-in-1s, portable All-in-Ones, and phones5 that work like PCs– from Microsoft and our partners.

• Windows is delivering new experiences – including inking, voice, and biometrics – that you won’t find anywhere else.

• Windows devices lead the way in best-in-class performance, with the fastest processors, longest-lasting batteries, highest-res displays, and best gaming graphics available.

Great out-of-the-box (Photos, Maps, Groove, more)Value propositions (PCs, 2-in-1s, tablets, phones)

Safer and more secure

Brand: Do great things.

More productive Powerful, modern devicesMore personal

Battery

Performance Reliability

2nd highest

PSAT pain point

Highest PSAT pain point

Windows Hello

+37pts

+21pts

+15pts

Pen Cortana

+31pts

+13pts+12pts

Gaming

+27pts

Modern devices with Hero features increase intent to recommend

Modern devices with Hero features improve customer satisfaction

Modern devices with hero features increase “re-purchase” intent to reduce the time between purchase

Improved battery, performance, keyboards, trackpads, and reliability improve satisfaction and “re-purchase” intent

#1 rated

Driving Customer Satisfaction through Experiences

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Windows Client Update

Windows End of Sale

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Windows PRO end of downgrade facilitation

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Windows End of Support

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Digital Technologies are Changing Education

500M devices will enter the education space within the next five years, with 2.3 devices owned per student on average, worldwide.

Anytime, anywhere learning expectationsBYOD goes mainstreamFlipped classrooms and mobile learningIncreasing security and privacy

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