Modified-Z. Nouri-K. Moradi-Buckling Behaviour of Randomly ...
Yaron Moradi, Conduit
-
Upload
anastasia-tsykalyuk -
Category
Entertainment & Humor
-
view
1.351 -
download
3
description
Transcript of Yaron Moradi, Conduit
The Lock Screen –Prime Mobile Real EstatePut your game and brand at the heart
of the Android phone
NAME | TITLE | September2013
POWERFUL, CLOUD-BASED PLATFORM FOR THE CREATION OF
BROWSER, WEBSITE, & MOBILE USER-ENGAGEMENT TOOLS
Largest B2B network worldwide
More than 260,000 publishers
Over 250 million active end users
Over 3 billion monthly interactive users
Deployed in 120 countries
Founded in 2005
FASTFACTS
Mobile Games: Opportunity vs. Challenge
39%
Sources: Wikipedia, Distimo, App Annie, Statistic Brain
The gaming market is large and growing, but how can you attain success in such a crowded market?
Android users spend 9.3 hours a month playing games
There are over 110,000 Android games in the Google Play Store
of smartphone timeis spent on gaming
Main Mobile App Challenges
Differentiation
Users have dozens of apps
installed on their device.
Retention
There are billions of game
downloads and endless
competition.
Monetization
Ads are not enough.
How can you stand out from
the icon crowd?
How can you keep users’ attention
and engage them with your games
and brand?
How can you make money in
an innovative way?
The Common Solution: Push Notifications
Is that all?
What Is
QuickLaunch?
Put Your Game at the Heart of the Android Phone
• “Fling™” to view different content channels: news, music, sports, and more
• Within each channel, “fling” to browse different articles
• “Fling” through your social feeds
• Tap a game and an action bar will appear
• Tapping “Play now” will quick launch the game
• The lock icon gives you instant access to the camera, recent apps, dial pad, and more
• Search straight from the lock screen and find results fromthe web, contacts and phone apps
Dramatically boost exposure
to your game and brand
Strengthen engagement
with your content and app
Generate new revenue
streams
QuickLaunch – Publisher Benefits
App recommendation
channelsponsored, personalized and location-
based
Searchweb searches from the lock screen
Content marketingsponsored content
Location-based dealsspecial offers, promotions, and coupons
Surprise boxa gift box on the lock screen that
disappears once opened.
Surprises include:
Freebies – free recommended content
Moneymakers – popular apps, videos
with pre-roll ads
Lock Screen: New Revenue Sources
QuickLaunch Case Studies
• 50-80 flings (item views) per user/day
• 60-80 brand impressions per user/day
• 30+% select to change their lock screen to the brand’s
opening screen
• Users check QuickLaunch 25 times a day!
WALLA PIC
Fully integrated with your app Uses your existing content feeds Rapid one-day deployment
QuickLaunch and Your App – How It Works
Aviad RabinovitchBusiness Development
QuickLaunch
thank you
quicklaunch.conduit.com