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Yard Signs Case Study: Preston & Shaw Realtors

•Gene Preston and Mark Shaw founded Preston & Shaw Realtors in 1991 in Dayton, Ohio.

•The company is one of the largest brokerages in Dayton.

•With over 30 agents and six offices, Preston & Shaw has developed a reputation of being professional but friendly.

•When the housing market took a dip, business did as well.

•Finding qualified buyers was tough in a competitive market.

•Shaw knew it was time to find something to set his agency apart.

Company Overview

•Until now, the business encouraged its agents to use yard signs but left it up to them to choose the design.

•Mark created a variety of unique designs, incorporating new brand colors of Kelly green and white.

•He chose to purchase long-lasting metal yard signs and place them in real estate frames.

•The material is designed to last a lifetime, so the signs will pay off for years to come.

Investment in Yard Signs

•Total investment for the new signs was just over $8,000.

•Each agent received 20 signs to use for their various listings.• •A few months after incorporating the signs, closings had increased by 30%, and showings had increased by 60%.

•The new signs look professional and cohesive, which ultimately is helping to grow the business.

Outcome

•When choosing a yard sign material, think about your budget in both the short-term and the long-term.

•If you need to save money, go with corrugated plastic, but be prepared to replace those signs down the road.

•If you can afford it upfront, consider metal signs, which are more- expensive but will last much longer.• •To capitalize on the power of your brand, make sure your signage is instantly-recognizable with your business.

Recommendations

Way To Go, Preston & Shaw Realtors!

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