Yard Signs Case Study: Martin Brothers Clothiers
7
Custom Window Signs, Car Signs & Banners www.signazon.com
-
Upload
wwwsignazoncom -
Category
Business
-
view
593 -
download
2
description
View this slideshow to learn how Martin Brothers Clothiers used yard signs to help with their business relocation. Small business owners can learn tips for incorporating yard sign marketing into their business plan.
Transcript of Yard Signs Case Study: Martin Brothers Clothiers
Custom Window Signs, Car Signs & Banners
www.signazon.com
Yard Signs Case Study: Martin Brothers Clothiers
•Martin Brothers Clothiers is a high-end menswear store located in Meridian, Mississippi.
•Founded by Sterling and Barrett Martin in 2001, the retailer recently-relocated to a larger storefront in a new shopping center.
•Most of the clientele was happy to make the move, but the brothers did not see the growth in business that they expected.
•Business was consistent enough to make a profit, but not growing.
Company Outline
•Using CRM software, the store owners contacted customers who had not made the move with them.
•They found that many customers did not know that the company had moved or were unable to find the new store.
•The new storefront was tricky to find, on the very end of the shopping center.
•The Martins ordered directional yard signs which pointed shoppers in the direction of the store.
•These were placed in the shopping center and at the old location.
•15 signs were used, for a total expenditure of $400.
Sign Implementation
•Within days of adding the signs, store traffic increased noticeably.
•After the first full week, sales were up 6% over the previous week, and 15% over the same week one year prior.
•By assuming customers knew they were moving and that the new market would be able to find their store, the Martin brothers made a costly mistake.
•Luckily, they were able to fix it quickly and affordably.
Feedback and Results
•When your business remodels, relocates, or expands, advertise heavily with signage. Customers need to know what is going on. •CRM software can be very helpful for maintaining a relationship with a customer. Tracking your customer’s history and shopping patterns helps you market to them better. •Don’t assume anything in business, including that customers know where you are located.
•When all else fails, ask your customers—they’re the best source for marketing insight as they’re the end-user of your products.
Business Recommendations
Way To Go, Martin Brothers Clothiers!
Still have questions? We can help! Visit us online at www.signazon.com
Order your window signs today at
