Yankee Publishing Incorporated RecordsYankee Publishing Incorporated Records

Arts and literature New England New Hampshire Photographs

Collection overviewCollection overview

An independent, family-owned corporation based in Dublin, N.H., Yankee PublishingIncorporated is widely known as publisher of Yankee Magazine and Old Farmer's Almanac,two of the most enduring sources of New England's image of itself. First published in1935, Yankee has adapted creatively to changing tastes and market demands to remainvital for over seventy-five years, while Old Farmer's Almanac enjoys the distinction ofbeing one of the oldest continuously published periodicals in America. Since the 1980s,Yankee has branched out into other regional and specialty publications, though itsflagships remain the heart of the business.

The records of Yankee Publishing detail the founding and growth of a notable family-owned corporation and its remarkable survival in age of media conglomeration. Thecollection includes two boxes of materials relating to the company's founder, RobbSagendorph, along with extensive correspondence, reports, memos, and other materialsrelating to Yankee Magazine, Old Farmer's Almanac, and other titles through 1999.

See similar SCUA collections:

1920-192219 boxes (9.5 linear feet)Call no.Call no.: MS 732

Background on Yankee PublishingBackground on Yankee PublishingAn independent, family-owned corporation based in Dublin, N.H., Yankee Publishing Incorporated is known asthe parent to Yankee Magazine and Old Farmer's Almanac, two of the most enduring reflections (and sources)of New England's image of itself. Yankee was founded in September 1935 by Robb Sagendorph, a frustrated,Harvard-educated freelance writer who believed that New England needed a magazine "for Yankee readers, byYankee writers, and about Yankee-dom," and with some difficulty, he found a receptive audience. Themagazine's launch in the midst of the Great Depression began with a subscription list containing a respectable614 names, but it was soon revealed that 600 of these were names plucked randomly from the Bostontelephone directory by a fraudulent subscription agency.

Yankee was conceived of as a family endeavor and has remained so to the present. Sagendorph was anenergetic editor and contributor, while his wife Trix provided illustrations and designed the magazine's popularcovers into the 1960s. Despite lean early years, Sagenborph demonstrated a keen eye for public tastes and an

Special Collections and University Archives : University Libraries

First issue of Yankee, Sept. 1935

ability to stay one step ahead. Even though Yankeewas finding its audience in 1939, he took the risk ofpublishing publishing rights to the moribund The OldFarmer's Almanac, one of the country's oldestcontinuously published periodicals, and restored it toprofitability.

During the early years, changes in Yankee's formattingand the addition of the popular Swopper's Column gavethe magazine a distinctive personality and contributedto a steady rise in readership. Although forced tosuspend operations in 1943 and 1944 whileSagendorph worked for the wartime Office ofCensorship in New York City, the company maintainedrights to its title alive by issuing a four-page flyer eachyear. Despite the disruption, the magazine held on toits subscribers, ninety percent of whom opted to waitfor the magazine to return rather than settle for arefund. It was not long after the war's end that Yankeereturned to a steady increase in readership. By the late 1950s, circulation topped 40,000, with Sagendorphbecoming a popular figure in the New England media, lecturing regularly throughout the region and appearingon national radio and television, even as he helped usher the next generation into the family business. JudHale, Sagendorph's nephew, joined Yankee in 1958, shortly after his graduation from Dartmouth, andremained with the company for over fifty years. Rob Trowbridge, Sagendorph's son-in-law and an attorney,came on board in the early 1960s, and helped bring about a number of critical changes, from increasing thelength of each issue to introducing the popular center spread printed in full color.

By the time of Sagendorph's death to cancer in 1970, Yankee enjoyed a circulation of over 400,000. As Halesucceeded as editor and Trowbridge as publisher, the company embarked on an ambitious, but not entirelysuccessful course of expansion. Hale's efforts to raise the editorial standards of the magazine and the arrival ofnew editors and art directors paid off in doubling circulation during the decade, and in 1982, the companychanged its name to Yankee Publishing Incorporated to reflect a planned expansion into other regional,specialty, and trade publications as well. While publications such as Alaska Magazine did not survive long in aturbulent marketplace, the core publications Yankee and Old Farmer's Almanac managed to adaptsuccessfully, if not easily.

In 1999, Jamie Trowbridge (Rob's son) took over as President of Yankee Publishing and in the following year,Hale was appointed editor-in-chief as other editors were brought on board. Since then, the magazine hascontinued to respond to a shifting publishing landscape, replacing the fare of fiction, poetry, and history withan increase in coverage of food and lifestyle and expanding online by the mid-1990s. Yankee Publishing

purchased McLean Communications in 2013, taking over its publications such as New Hampshire Magazine,New Hampshire Business Review, Parenting New Hampshire, and New Hampshire Home. The companyremains as it has always been: family-owned.

Scope of collectionScope of collectionThe records of Yankee Publishing are a compelling record of a company that is both an icon of New England'sself-image and a highly successful multi-generational family enterprise. Beginning prior to the first publicationof Yankee Magazine in 1935, the collection offers a perspective on the development and evolution of themagazine as a record and resource for regional culture and its creative efforts at marketing and corporategrowth. The parallel records for Old Farmer's Almanac (beginning 1934) and other Yankee publications aresomewhat less extensive but reflect the same mix of challenges confronting the publisher and the strategiesthey pursue for success.

The collection is organized into five series: Robb Sagendorph Papers, Yankee Magazine, The Old Farmer'sAlmanac, Other Publications, and Yankee Publishing Inc. The files for individual publications are, in turn,organized into chronologically-arranged sections on advertising, circulation, editorial work, history, production,and public relations. Nearly complete runs of Yankee Magazine, Old Farmer's Almanac, and other titles arecatalogued with SCUA's rare book collections, as is a collection of historical almanacs from competitors.

Series descriptionsSeries descriptionsSeries 1: Robb Sagendorph Papers 1935-1987 1.25 linear

feet

These writings include books, both published and unpublished manuscripts, as well asnewspaper and magazine articles. All Writings are arranged alphabetically.

Subseries 1a. Correspondence 1935-1987 69 foldersPersonal and professional correspondence of Robb Sagendorph's. All of Robb

Sagendorph's correspondence is arranged alphabetically.

Subseries 1b. Writings 1934-1970 32 foldersThese writings include books, both published and unpublished manuscripts, as well as

newspaper and magazine articles. All Writings are arranged alphabetically.

Subseries 1c. Personal Documents 1894-1977 36 foldersIncluded in this series are a real estate notebook and transactions and a commonplace

book of Robb's. Also included are copied quotes and notes on a variety of subjects,including but not limited to religion, writing, marriage, love, philosophy, andmeditation. All Personal Documents are arranged alphabetically.

Series 2: Yankee Magazine 1935-1997 4 linear feet

Corporate records pertaining to the production and promotion of Yankee Magazine. Thisseries includes advertising rates, correspondence, news clippings, and surveys. Themajority of the records in series 2 pertain to Advertising: anniversaries, artists, artwork,awards, buildings, circulation, competition, editorial (pieces and authors), covers and centerspreads, history, legal, personnel files, production, products, and public relations. Alsoincluded in this series are the first bound copy of Yankee Magazine, published in Septemberof 1935, and volume one of The Yankee and Boston Literary Gazette, published in1828. AllYankee Magazine records are arranged alphabetically by subject and grouped by decade.

Series 3: Old Farmers' Almanac 1934-1999 1.5 linearfeet

Corporate records pertaining to the production and promotion of The Old Farmer's Almanac.This majority of records in series 3 pertain to Advertising: anniversaries, awards, circulation(rates, promotion, and surveys), competition, editorial, financial, history, legal, personnel,production, products, and production. All of The Old Farmer's Almanac records are arrangedalphabetically by subject and grouped by decade.

Series 4: Other Publications 1935-1999 1.25 linearfeet

Corporate records pertaining to all other publications produced by Yankee Publishing Inc.These other publications include books, calendars, magazines, almanacs, travel guides,color inserts and prints. All records of Other Publications are arranged alphabetically bysubject and grouped by decade.

Series 5: Yankee Publishing Inc. 1944-1999 3.25 linearfeet

Corporate records pertaining to Yankee Publishing Inc. Included in this series are articlessubmitted for publication, correspondence, magazine and supplements, surveys,information on competing publications, editorial memos, center spreads and covers,financial documents and statements, stock valuations, president's messages, planningprojects, information for shareholders, and legal documents including permissions andlawsuits. Also included in this series are All Yankee Publishing, Inc. records are arrangedalphabetically by subject and grouped by decade.

Series 6: Photographs ca.1848-1895

Miscellaneous photographs acquired by Yankee Publications, including a suite of imagesassociated with Abby Mary Wood (later Bliss), a confidante of Emily Dickinson.

InventoryInventory

InventoryInventorySeries 1: Robb Sagendorph Papers 1935-1987

Subseries 1a. Correspondence 1935-1987 69 foldersAtkinson, Brooks 1960-1965 Box 1: 1B., Effie 1969 Box 1: 2Barton, Maud 1935 Box 1: 3Borland, Hal 1960 Box 1: 4Brown, Zenith 1940 Box 1: 5Burden, Jean 1964 Box 1: 6Cameron, R.F. 1966 Box 1: 7Candee, Marjorie Dent 1956 Box 1: 8Carpenter, Ralph G., II 1950-1951 Box 1: 9Chase, Katherine 1965 Box 1: 10Eaton's dogs 1962-1966 Box 1: 11Elliott, Howard Jr. 1970 Box 1: 12Estes, Richard 1959-1966 Box 1: 13Gray, Gordon: National Trust for Historic Preservation 1966, 1969 Box 1: 14Groesbeck, Margaret S. undated Box 1: 15Harris, Roger 1958 Box 1: 16Hatch, Frank W. 1970 Box 1: 17Highland Lake 1959 Box 1: 18Holladay, Martha Macon 1968-1969 Box 1: 19Hollis, Allen 1938-1939 Box 1: 20Hoover, Herbert undated Box 1: 21Hope, Bob undated Box 1: 22Ives, Philip 1963 Box 1: 23James, Danny undated Box 1: 24Jamie, Wallace 1970 Box 1: 25Job-related material and letters 1942-1946 Box 1: 26Kimball, Harrison 1950 Box 1: 27Lane, Howard 1950 Box 1: 28Lichtenberg, David 1969 Box 1: 29Lougee, Carl M.: New Hampshire Profiles 1953 Box 1: 30Mathieu, Louis J. 1967-1969 Box 1: 31McCormick, Ada Pierce 1943-1970 Box 1: 32Merrifield, Richard F. 1971 Box 1: 33Morton, David 1951-1956 Box 1: 34Murtagh, John M. 1966 Box 1: 35Osborne, Marjorie Fairfield undated Box 1: 36Partridge, Pat 1959 Box 1: 37Pitt, Bill 1966 Box 1: 38Poling, James W. 1950 Box 1: 39Pool, Bookman 1969 Box 1: 40Prout, William W. 1966 Box 1: 41Purvis, Donn 1957-1961 Box 1: 42Pusey, Nathan M. 1964 Box 1: 43Putnam, Eliot 1967 Box 1: 44Reddy, D. Raghava 1951-1971 Box 1: 45Reynolds, John 1944 Box 1: 46Rhode Island Historical Society 1987 Box 1: 47Rockliff Brothers 1952 Box 1: 48Rogers, George 1968-1969 Box 1: 49Sagendorph, Beatrix ca.1962-1973 Box 1: 50

Sagendorph family affairs ca.1944-1963 Box 1: 51Sagendorph family affairs 1964-1965 Box 1: 52Sagendorph family affairs 1966-1971 Box 1: 53

Sagendorph family and friends 1905-1935 Box 1: 54Simmons, Ernest 1965-1970 Box 1: 55Souther, Rita 1964-1965 Box 1: 56Stewart, Thomas R. 1969 Box 1: 57Sullivan, Frank 1968 Box 1: 58Taft, Robert A. undated Box 1: 59Tobey, Charles W. 1952 Box 1: 60Towne, Charles 1927 Box 1: 61Trask, Corridon F. Jr. 1951 Box 1: 62Unidentified correspondents 1935-1969 Box 1: 63Watson, John F. 1968 Box 1: 64Welch, J.N. 1954 Box 1: 65West, Isobel 1969 Box 1: 66White, I.D. 1959 Box 1: 67Winter, Ruth 1969-1971 Box 1: 68Wyman, Louis C. 1953 Box 1: 69

Subseries 1b. Writings 1934-1970 32 foldersAmazing, Unpredictable New England ca.1960 Box 1: 70America and Her Almanacs 1970 Box 1: 71Articles: American Magazine 1955 Box 1: 72Articles: American Legion Magazine 1964-1965 Box 1: 73Articles: Atlantic Monthly 1956 Box 1: 74Articles: Cape Cod Compass 1965 Box 1: 75Articles: Criticism and letters 1947-1957 Box 1: 76Articles: Free America 1937 Box 1: 77Articles: Harvard Lampoon 1956 Box 1: 78Articles: Household Magazine 1935 OS 20: 1Articles: Magazines and newspapers 1934, 1943 Box 1: 79Articles: Monadnock Regionaire 1965-1970 Box 1: 80Articles: New England Galaxy 1961 Box 1: 81Articles: New York Times Magazine 1955-1959 Box 1: 82Articles: New York Times Magazine 1955-1959 OS 20: 2Articles: New Yorker 1965 Box 1: 83Articles: This I Believe 1954 Box 1: 84Articles: This Week Magazine, part 1 1955-1956

Apr.Box 1: 85

Articles: This Week Magazine, part 2 1956 May-1961

Box 1: 86

Articles: This Week Magazine 1956-1957 OS 20: 3Articles: Writer 1933 Box 1: 87Before Armageddon ca.1935 Box 2: 1Forecasting for Farmers undated Box 2: 2The Measured Mile ca.1957 Box 2: 3The Old Farmer's Almanac Sampler 1957 Box 2: 4Rain, Hail, and Baked Beans 1959 Box 2: 5The Secrets of a Postal Censor 1945 Box 2: 6The Secrets of a Postal Censor, the Office of Censorship 1945 Box 2: 7Spain, the route of Don Quijote ca.1954 Box 2: 8Swop story, American Magazine ca.1954-1955 Box 2: 9This is Yankee, part 1 ca.1939 Box 2: 10This is Yankee, part 2 ca.1939 Box 2: 11

Subseries 1c. Personal 1894-1977 36 foldersBoathouse, Stoddard 1957-1977 Box 2: 12Commonplace book: Sagendorph, Robb 1933 Box 2: 13Community Aid Fund of the Dublin Community Church 1967 Box 2: 14Copied quotes and notes, part 1 ca.1925-1969 Box 2: 15Copied quotes and notes, part 2 ca.1925-1969 Box 2: 16

Copied quotes and notes, part 3 ca.1925-1969 Box 2: 17Copied quotes and notes, part 4 ca.1925-1969 Box 2: 18Copied quotes and notes, part 5 ca.1925-1969 Box 2: 19FBI: Communism, espionage, and subversive activities 1950-1951 Box 2: 20Ghandi, Mahatma, autobiography 1948 Box 2: 21Harvard Alumni Association Board of Directors 1962, 1965 Box 2: 22Monadnock Region Association 1968 Box 2: 23New Hampshire Gazette and Historical Chronicle 1775 OS 20: 4Nobel and Greenough School class of 1918: 50th

reunion1968 Box 2: 24

Penn Metal Company ca.1929 Box 2: 25Portraits undated Box 2: 26Poetry ca.1958 Box 2: 27Real estate notebook and transactions 1894-1977 Box 2: 28Sagendorph, Robb: Articles about ca.1918-1954 Box 2: 29Sagendorph, Robb: Articles about 1955-1965 Box 3: 1Sagendorph, Robb: Articles about 1966-1971 Box 3: 2Sagendorph, Robb: Articles about 1935-1971 OS 20: 5Sagendorph, Robb: Articles about, Saturday Evening

Post1954-1955 Box 3: 3

Sagendorph, Robb: Certificates and diplomas 1916-1963 Box 3: 4Sagendorph, Robb: Certificates and diplomas 1916-1963 OS 20: 6Sagendorph, Robb: In memory of 1970-1978 Box 3: 5Speeches, part 1 ca. 1947-1963

Oct.Box 3: 6

Speeches, part 2 ca.1963 Nov.-1969

Box 3: 7

Sagendorph, Robb: Stamp collection 1961 Box 3: 8Stresa conference: scrapbook 1935 Box 3: 9Tax forms, licenses and citations 1958-1966 Box 3: 10To Tell the Truth, CBS-TV 1960 Box 3: 11Town of Dublin lawsuit: Furnace case 1950-1951 Box 3: 12Town of Dublin lawsuit: Furnace case 1950-1951 OS 20: 7Town offices and state affairs 1950-1975 Box 3: 13White House library donation 1962 Box 3: 14

Series 2. Yankee Magazine 1935-1997 4 linear feet

Advertising: 1930-1939 1936-1939 Box 3: 15Advertising: general: 1940-1949 ca.1941-1963 Box 3: 16Advertising: promotion: 1940-1949 ca.1940-1949 Box 3: 17Advertising: testimonial letters: 1940-1949 ca.1938-1949 Box 3: 18Advertising: 1950-1959 ca.1950-1958 Box 3: 19Advertising: 1960-1969 ca.1957-1969 Box 3: 20Advertising: 1970-1979 ca.1970-1979 Box 3: 21Advertising: classified: 1970-1979 1976-1979 Box 3: 22Advertising: correspondence: 1970-1979 ca.1969-1975 Box 3: 23Advertising: general: 1970-1979, part 1 1970-1976 Box 3: 24Advertising: general: 1970-1979, part 2 1977-1979 Box 3: 25Advertising: survey: 1970-1979 1971-1979 Box 3: 26Advertising: 1980-1989 ca.1980-1988 Box 3: 27Advertising: general:1980-1989 ca.1982-1986 Box 4: 1Advertising: the Great New England Cook-Off: 1980-1989 1987-1988 Box 4: 2Advertising: promotion: 1980-1989 ca.1985-1987 Box 4: 3Advertising: promotion: 1980-1989 ca.1985-1987 OS 20: 8Advertising: rates: 1980-1989, part 1 ca.1980-1985 Box 4: 4Advertising: rates: 1980-1989, part 2 ca.1987-1990 Box 4: 5Advertising: sales development plan: 1980-1989 1988 Box 4: 6Advertising: ski race: 1980-1989 1981-1984 Box 4: 7

Advertising: trade outs: 1980-1989 1987-1988 Box 4: 8Advertising: 1990-1999, part 1 ca.1988-1990 Box 4: 9Advertising: 1990-1999, part 2 1991 Box 4: 10Advertising: 1990-1999, part 3 ca.1992-1997 Box 4: 11Advertising: food festivals: 1990-1999 ca.1988-1991 Box 4: 12Advertising memos, Cavanaugh, Martha: 1990-1999 1990-1991 Box 4: 13Advertising memos, Fishman, Jim: 1990-1999 1990-1991 Box 4: 14Advertising memos, Whitcomb, Merideth: 1990-1999 1990-1991 Box 4: 15Advertising memos, Yankee staff: 1990-1999 1990-1991 Box 4: 16Advertising: rates: 1990-1999 1990-1991 Box 4: 17Advertising History Rates: 1930-1939 1935-1939 Box 4: 18Advertising History Rates: 1940-1949 1940-1949 Box 4: 19Advertising History Rates: 1950-1959 ca.1951-1959 Box 4: 20Advertising History Rates: 1960-1969 1960-1969 Box 4: 21Advertising History Rates: 1970-1979, part 1 1970-1976 Box 4: 22Advertising History Rates: 1970-1979, part 2 1977-1979 Box 4: 23Advertising History Rates: 1980-1989, part 1 1980-1982 Box 4: 24Advertising History Rates: 1980-1989, part 2 1983 Box 4: 25Advertising History Rates: 1980-1989, part 3 1984-1985 Box 4: 26Anniversaries: 1930-1939 1936, 1995 Box 4: 27Anniversaries, 50th, advertising: 1980-1989 1985 Box 4: 28Anniversaries, 50th, Boston Pops Esplanade Orchestra:

1980-1989, part 11985 Box 5: 1

Anniversaries, 50th, Boston Pops Esplanade Orchestra:1980-1989, part 2

1984-1985 Box 5: 2

Anniversaries, 50th, commemorative plaques:1980-1989 1985 Box 5: 3Anniversaries, 50th, editorial: 1980-1989 1985 Box 5: 4Anniversaries, 50th, employee celebration: 1980-1989 1985 Box 5: 5Anniversaries, 50th, Hatch, Frank: 1980-1989 1985 Box 5: 6Anniversaries, 50th, logos: 1980-1989 1985 Box 5: 7Anniversaries, 50th, Newcomen Society: 1980-1989 1985 Box 5: 8Anniversaries, 50th, public relations: 1980-1989 1984-1985 Box 5: 9Artists: 1940-1949 ca.1938-1956 Box 5: 10Artwork: 1960-1969 ca.1960-1966 Box 5: 11Artwork, cuts and logos: 1940-1949 ca.1940-1949 Box 5: 12Awards: 1980-1989 1986-1989 Box 5: 13Awards: 1990-1999 ca.1990-1999 Box 5: 14Buildings: 1930-1939 1935-1975 Box 5: 15Circulation: general: 1930-1939 ca.1936-1939 Box 5: 16Circulation: gifts and renewals: 1930-1939 ca.1935-1939 Box 5: 17Circulation: Leisure: 1930-1939 1938-1939 Box 5: 18Circulation: promotion: 1930-1939 ca.1935-1939 Box 5: 19Circulation: 1940-1949 ca.1940-1952 Box 5: 20Circulation: 1950-1959 ca.1950-1981 Box 5: 21Circulation: breakdown: 1960-1969 1960-1968 Box 5: 22Circulation: breakdown: 1960-1969 1960-1968 OS 20: 9Circulation: gifts and renewals: 1960-1969 ca.1960-1969 Box 5: 23Circulation: Magazine Publishers Association, postal rates:

1960-1969ca.1960-1969 Box 5: 24

Circulation: "B" list package: 1970-1979 1974 Box 5: 25Circulation: correspondence: 1970-1979 ca.1970-1979 Box 5: 26Circulation: fall "A" list package: 1970-1979 1974 Box 5: 27Circulation: fulfillment: 1970-1979 1974-1976 Box 5: 28Circulation: gifts and renewals: 1970-1979, part 1 1969-1975

Jun.Box 5: 29

Circulation: gifts and renewals: 1970-1979, part 2 1975 Jul.-1979 Box 5: 30Circulation: gifts and renewals: 1970-1979, part 3 ca.1970-1979 Box 6: 1Circulation: mail marketing: 1970-1979 ca.1970-1979 Box 6: 2Circulation: multi-donors: 1970-1979 1974 Box 6: 3

Circulation: newsstand: 1970-1979 1975-1978 Box 6: 4Circulation: summer "A" list package: 1970-1979 1974 Box 6: 5Circulation: fulfillment: 1980-1989, part 1 ca.1980-1981 Box 6: 6Circulation: fulfillment: 1980-1989, part 2 ca.1982-1989 Box 6: 7Circulation: general: 1980-1989 1980-1989 Box 6: 8Circulation: gifts and renewals: 1980-1989 ca.1980-1989 Box 6: 9Circulation: renewal series: 1980-1989 ca.1985 Box 6: 10Circulation: promotion: 1980-1989 ca.1980-1990 Box 6: 11Circulation: survey: 1980-1989 ca.1980-1992 Box 6: 12Competition: 1950-1959 ca.1949-1959 Box 6: 13Competition: 1970-1979 1977 Box 6: 14Competition: 1980-1989 1987-1989 Box 6: 15Editorial: 1930-1939 ca.1935-1939 Box 6: 16Editorial: survey: 1930-1939 ca.1936 Box 6: 17Editorial: 1940-1949 1940-1948 Box 6: 18Editorial: Swopper's column: 1940-1949 1940-1946 Box 6: 19Editorial: 1950-1959 1950-1951 Box 6: 20Editorial: 1950-1959 1952-1953 Box 6: 21Editorial: 1950-1959 1954 Box 6: 22Editorial: 1950-1959 1955 Box 6: 23Editorial: 1950-1959 1956-1957 Box 6: 24Editorial: 1950-1959 1958-1959 Box 6: 25Editorial: Orton, Vrest: 1950-1959 1956-1960 Box 6: 26Editorial: 1960-1969 1960-1963 Box 6: 27Editorial: 1960-1969 1964-1965 Box 6: 28Editorial: 1960-1969 1966-1969 Box 6: 29Editorial: artwork: 1960-1969 ca.1964-1968 Box 6: 30Editorial: Brahe, Tycho: 1960-1969 undated Box 6: 31Editorial: Elliott Industries: 1960-1969 1961 Box 6: 32Editorial: Oracle: 1960-1969 1961-1963 Box 6: 33Editorial: Oracle: 1960-1969 ca.1965-1966 Box 7: 1Editorial: Oracle: 1960-1969 1967 Box 7: 2Editorial: Oracle: 1960-1969 1968 Box 7: 3Editorial: Snow, Edward Rowe: 1960-1969 1964 Box 7: 4Editorial: Torcon Direct Mail and Printing Service: 1960-

19691961-1965 Box 7: 5

Editorial: Vermont Life: 1960-1969 1963 Box 7: 6Editorial: Yankee Mural Series: 1960-1969 ca.1960-1969 Box 7: 7Editorial: 1970-1979 1970 Box 7: 8Editorial: 1970-1979 1971-1974 Box 7: 9Editorial: 1970-1979 ca.1975-1979 Box 7: 10Editorial: Burden, Jean: 1970-1979 ca.1976 Box 7: 11Editorial: Sagendorph, Beatrix: 1970-1979 1972-1974 Box 7: 12Editorial: covers and center spreads: 1970-1979 1971 Box 7: 13Editorial: covers and center spreads: 1970-1979 1972 Box 7: 14Editorial: covers and center spreads: 1970-1979 1973 Box 7: 15Editorial: covers and center spreads: 1970-1979 1974 Box 7: 16Editorial: covers and center spreads: 1970-1979 1975 Box 7: 17Editorial: covers and center spreads: 1970-1979 1976 Box 7: 18Editorial: covers and center spreads: 1970-1979 1977 Box 7: 19Editorial: covers and center spreads: 1970-1979 1978 Box 7: 20Editorial: covers and center spreads: 1970-1979 1979 Box 7: 21Editorial: 1980-1989 1980-1989 Box 7: 22Editorial: Finest Handcrafts: 1980-1989 ca.1986-1988 Box 7: 23First Bound Copy: 1930-1939 1935 Box 7: 24History: 1930-1939 ca.1973-1988 Box 7: 25History: 1940-1949 ca.1942-1975 Box 7: 26History: 1960-1969 1960 Box 7: 27History: 1980-1989 1985 Box 7: 28

History: 1990-1999 ca.1990-1998 Box 7: 29Legal: 1940-1949 ca.1944-1949 Box 7: 30Legal: 1960-1969 1960, 1962 Box 7: 31Legal: 1980-1989 ca.1989 Box 7: 32Personnel: 1980-1989 ca.1989 Box 7: 33Personnel: 1990-1999 1991-1998 Box 7: 34Production: 1930-1939 1905, 1981 Box 7: 35Production: Sentinel Printing Company: 1940-1949 ca.1948-1949 Box 7: 36Production: Simonetta, A.J.: 1940-1949 1947, 1992 Box 7: 37Production: Sun Printing Corporation: 1940-1949 ca.1946-1948 Box 7: 38Production: 1950-1959 1954-1959 Box 7: 39Production: Sentinel Printing Company: 1950-1959 1950-1951 Box 7: 40Production: Sun Printing Corporation: 1950-1959 1957-1959 Box 7: 41Production: 1960-1969 1960-1965 Box 7: 42Production: paper: 1960-1969 1960-1963 Box 7: 43Production: printing: 1960-1969 1960-1969 Box 7: 44Production: Sun Printing Corporation: 1960-1969 ca.1951-1964 Box 7: 45Production: Baird-Ward: 1970-1979 1970-1972 Box 7: 46Production: Koppel Colorgraphics, Inc.: 1970-1979 1972-1973 Box 7: 47Production: Connecticut Printers: 1970-1979 1973, 1975 Box 7: 48Production: graphics: 1970-1979 1971-1979 Box 7: 49Production: Judd and Detweiler, Inc.: 1970-1979 1971-1976 Box 7: 50Production: Judd and Detweiler, Inc.: 1970-1979 ca.1977-1979 Box 7: 51Production: 1980-1989 1985 Box 8: 1Production: 1980-1989 1986 Box 8: 2Production: 1980-1989 1987 Box 8: 3Production: 1980-1989 ca.1988 Box 8: 4Production: 1980-1989 1988 OS 20: 10Production: Judd and Detweiler, Inc., proposal: 1980-1989 1984-1985 Box 8: 5Production: Judd and Detweiler, Inc., termination: 1980-

19891984-1986 Box 8: 6

Production: printing: 1980-1989 1986-1989 Box 8: 7Production: printing: 1980-1989 ca.1986-1989 OS 21: 1Production: W.A. Krueger Company contract: 1980-1989 1985 Box 8: 8Production: 1990-1999 ca.1992-1998 Box 8: 9Products: 1990-1999 ca.1990-1992 Box 8: 10Products: 1990-1999 ca.1993-1997 Box 8: 11Public Relations: 1930-1939 1935-1987 Box 8: 12Public Relations: 1940-1949 1948 Box 8: 13Public Relations: 1960-1969 1960-1969 Box 8: 14Public Relations: 1980-1989 ca.1983-1989 Box 8: 15Public Relations: 1990-1999 ca.1990-1998 Box 8: 16Shopper's Guide: 1980-1989 ca.1982-1984 Box 8: 17Swoppers' List: 1940-1949 ca.1900-1942 Box 8: 18Swoppers' List, parties and radio programs: 1940-1949 ca.1940-1942 Box 8: 19Ventures unfulfilled: 1940-1949 1946 Box 8: 20Yankee, definition of: 1930-1939 ca.1936-1973 Box 8: 21Yankee: 1930-1939 1939 Box 8: 22Yankee Magazine, tables of contents: 1930-1939 1935-1941 Box 8: 23

Series 3. Old Farmer's Almanac 1934-1999 1.5 linearfeet

Advertising: 1930-1939 ca.1934-1939 Box 8: 24Advertising: 1940-1949 1940-1949 Box 8: 25Advertising: United Fruit Company: 1940-1949 1948-1953 Box 8: 26Advertising: 1950-1959 ca.1952-1959 Box 8: 27Advertising: United Fruit Company: 1950-1959 1951-1961 Box 8: 28Advertising: 1960-1969 1960-1969 Box 8: 29

Advertising: 1960-1969 1960-1969 OS 21: 2Advertising: rates and promotion: 1970-1979 1970-1979 Box 8: 30Advertising: survey: 1970-1979 1978 Box 8: 31Advertising: advertisers A-L: 1970-1979 1969-1975 Box 8: 32Advertising: advertisers M-Z: 1970-1979 1969-1975 Box 8: 33Advertising: agencies A-G: 1970-1979 1970-1975 Box 8: 34Advertising: agencies H-Z: 1970-1979 1970-1975 Box 8: 35Advertising: 1980-1989 ca.1979-1980 Box 8: 36Advertising: 1990-1999 ca.1991-1996 Box 8: 37Advertising: promotions: 1990-1999 1990-1999 Box 8: 38Advertising History Rates: 1960-1969 1968-1969 Box 8: 39Advertising History Rates: 1970-1979 1970-1979 Box 9: 1Advertising History Rates: 1980-1989 1980-1986 Box 9: 2Anniversary, 200th: 1990-1999 ca.1986-1992 Box 9: 3Awards: 1960-1969 ca.1962-1964 Box 9: 4Circulation: 1940-1949 1940-1949 Box 9: 5Circulation: 1950-1959 1950-1958 Box 9: 6Circulation: breakdown: 1950-1959 ca.1959-1959 Box 9: 7Circulation: correspondence: 1950-1959 1951-1956 Box 9: 8Circulation: correspondence: 1950-1959 1957-1959 Box 9: 9Circulation: 1960-1969 1960-1969 Box 9: 10Circulation: 1960-1969 1961-1969 OS 21: 3Circulation: inserts: 1960-1969 1964 Box 9: 11Circulation: Triangle Circulation Company: 1960-1969 1964 Box 9: 12Circulation: 1970-1979 ca.1970-1979 Box 9: 13Circulation: promotion: 1970-1979 1970-1979 Box 9: 14Circulation: 1980-1989 1980-1984 Box 9: 15Circulation: 1990-1999 1990-1999 Box 9: 16Circulation: floor stands: 1990-1999 1996, 1998 Box 9: 17Circulation: promotion: 1990-1999 1991-1997 Box 9: 18Competition: 1950-1959 ca.1950-1959 Box 9: 19Competition: 1960-1969 1966-1967 Box 9: 20Competition: 1990-1999 1990, 1996 Box 9: 21Editorial: 1930-1939 ca.1935-1939 Box 9: 22Editorial: Duncan, John C.: 1930-1939 1932-1935 Box 9: 23Editorial: Duncan, John C.: 1930-1939 1936 Box 9: 24Editorial: 1940-1949 1940-1942 Box 9: 25Editorial: 1940-1949 1943-1945 Box 9: 26Editorial: 1940-1949 1946-1947 Box 9: 27Editorial: 1940-1949 1948-1949 Box 9: 28Editorial: almanac used by Abraham Lincoln: 1940-1949 1857-1967 Box 9: 29Editorial: almanacs: 1940-1949 1940-1941 Box 9: 30Editorial: Andrews, Loring: 1940-1949 1944-1949 Box 9: 31Editorial: Goodwin, Angier: 1940-1949 1948-1949 Box 9: 32Editorial: forecasts: 1940-1949 ca.1941 Box 9: 33Editorial: 1950-1959 1950-1951 Box 9: 34Editorial: 1950-1959 1952 Box 9: 35Editorial: 1950-1959 1953-1955 Box 9: 36Editorial: 1950-1959 1956-1957 Box 9: 37Editorial: 1950-1959 1958-1959 Box 9: 38Editorial: Andrews, Loring: 1950-1959 1950-1954 Box 9: 39Editorial: Andrews, Loring: 1950-1959 1955-1958 Box 9: 40Editorial: Blackstone, S.R.: 1950-1959 ca.1956-1958 Box 9: 41Editorial: 1960-1969 1960 Box 9: 42Editorial: 1960-1969 1961 Box 10: 1Editorial: 1960-1969 1962 Box 10: 2Editorial: 1960-1969 1963-1965 Box 10: 3Editorial: 1960-1969 1966-1967 Box 10: 4Editorial: 1960-1969 1969 Box 10: 5

Editorial: Andrews, Loring: 1960-1969 1960-1964 Box 10: 6Editorial: Andrews, Loring: 1960-1969 1965-1966 Box 10: 7Editorial: Andrews, Loring: 1960-1969 1967-1969 Box 10: 8Editorial: Borland, Hal: 1960-1969 1960-1963 Box 10: 9Editorial: cartoon: 1960-1969 undated Box 10: 10Editorial: Kaiser Aluminum News: 1960-1969 1962 Box 10: 11Editorial: Scientific Progress: 1960-1969 ca.1963-1965 Box 10: 12Editorial: Scientific Progress: 1960-1969 ca.1966 Box 10: 13Editorial: weather forecasts: 1960-1969 1960-1963 Box 10: 14Editorial: weather forecasts and text: 1960-1969 ca.1967 Box 10: 15Editorial: 1970-1979 1793, 1979 Box 10: 16Editorial: 1980-1989 1979-1980 Box 10: 17Editorial: 1990-1999 1992-1996 Box 10: 18Financial: 1980-1989 1984 Box 10: 19History: 1930-1939 ca.1976-1989 Box 10: 20History: Daboll Patents: 1930-1939 1863, 1866 Box 10: 21History: 1940-1949 1940-1986 Box 10: 22History: 1950-1959 1950, 1952 Box 10: 23History: 1960-1969 1961-1970 Box 10: 24History: 1970-1979 ca.1900-1980 Box 10: 25Legal: 1950-1959 1951-1956 Box 10: 26Legal: 1960-1969 1961-1963 Box 10: 27Legal: 1970-1979 1970-1977 Box 10: 28Legal: 1990-1999 1990 Box 10: 29Personnel: 1930-1939 ca.1934-1973 Box 10: 30Personnel: 1940-1949 1940-1941 Box 10: 31Production: 1940-1949 1940-1943 Box 10: 32Production: Crowley, John J.:1950-1959 1957 Box 10: 33Production: Pocket Books, Inc.: 1950-1959 1955-1956 Box 10: 34Production: Pocket Books, Inc.: 1950-1959 1957 Box 10: 35Production: Pocket Books, Inc.: 1950-1959 1958 Box 10: 36Production: Pocket Books, Inc., joint account: 1950-1959 1958 Box 10: 37Production: Pocket Books, Inc., joint account: 1950-1959 1959 Box 10: 38Production: Pocket Books, Inc., people: 1950-1959 1957-1964 Box 10: 39Production: Pocket Books, Inc.: 1960-1969 1959-1960 Box 10: 40Production: Pocket Books, Inc.: 1960-1969 1961 Box 10: 41Production: Pocket Books, Inc.: 1960-1969 1962 Box 10: 42Production: Pocket Books, Inc.: 1960-1969 1963-1969 Box 10: 43Production: Pocket Books, Inc., joint account: 1960-1969 1960 Box 10: 44Production: Pocket Books, Inc., joint account: 1960-1969 1961 Box 10: 45Production: Pocket Books, Inc., joint account: 1960-1969 1962 Box 10: 46Production: Pocket Books, Inc., joint account: 1960-1969 1963 Box 10: 47Production: Pocket Books, Inc., joint account: 1960-1969 1964 Box 10: 48Production: Pocket Books, Inc., joint account: 1960-1969 1965 Box 10: 49Production: 1970-1979 1970-1979 Box 10: 50Production: calendar pages: 1970-1979 1971 Box 10: 51Production: 1980-1989 ca.1986-1990 Box 10: 52Production: 1982 edition: 1980-1989 1981-1982 Box 10: 53Production: 1982 premium edition: 1980-1989 1981-1982 Box 10: 54Production: 1983 edition: 1980-1989 1981-1982 Box 10: 55Production: 1983 premium edition: 1980-1989 1982-1983 Box 10: 56Production: 1984 editions: 1980-1989 1982-1984 Box 10: 57Production: 1985 edition: 1980-1989 1983-1985 Box 10: 58Production: 1985 premium edition: 1980-1989 1983-1985 Box 10: 59Products, almanacs: 1960-1969 1878-1969 Box 11: 1Products, F. Schumacher and Company: 1960-1969 1962-1965 Box 11: 2Products, H.C. Products, Inc.: 1960-1969 ca.1960-1964 Box 11: 3Public Relations: 1930-1939 ca.1932-1947 Box 11: 4Public Relations: 1940-1949 1940-1946 Box 11: 5

Public Relations: 1940-1949 1947-1951 Box 11: 6Public Relations: 1950-1959 ca.1950-1959 Box 11: 7Public Relations, correspondence: 1950-1959 ca.1950-1957 Box 11: 8Public Relations, radio and television: 1950-1959 ca.1950-1957 Box 11: 9Public Relations: 1960-1969 1960 Box 11: 10Public Relations: 1960-1969 1961 Box 11: 11Public Relations: 1960-1969 1962-1964 Box 11: 12Public Relations: 1960-1969 1965-1966 Box 11: 13Public Relations: 1960-1969 1967-1969 Box 11: 14Public Relations: 1960-1969 1961 OS 21: 4Public Relations: 1970-1979 ca.1975-1979 Box 11: 15Public Relations: 1980-1989 1981-1985 Box 11: 16Public Relations: 1990-1999 ca.1991-1998 Box 11: 17Public Relations: 1990-1999 1992 OS 21: 5Specialty Division products: 1990-1999 1990-1995 Box 11: 18Specialty Division products: 1990-1999 1996-1998 Box 11: 19

Series 4. Other Publications 1935-1999 1.25 linearfeet

Alaska Magazine, advertising: 1990-1999 ca.1991-1994 Box 11: 20Alaska Magazine, awards: 1990-1999 1989-1995 Box 11: 21Alaska Magazine, circulation: 1990-1999 ca.1992-1995 Box 11: 22Alaska Magazine, editorial: 1990-1999 1990-1995 Box 11: 23Alaska Magazine, financial: 1990-1999 1959-1994 Box 11: 24Alaska Magazine, history: 1980-1989 ca.1985-1986 Box 11: 25Alaska Magazine, history: 1990-1999 ca.1990-1995 Box 11: 26Alaska Magazine, personnel: 1980-1989 ca.1982-1989 Box 11: 27Alaska Magazine, personnel: 1990-1999 ca.1992 Box 11: 28Alaska Sportsman Magazine, history: 1980-1989 ca.1985-1986 Box 11: 29Almanacs, Daboll's Almanac: 1960-1969 ca.1901-1968 Box 11: 30Almanacs, Maine Farmers' Almanac, copyrights: 1960-

19691880-1907,1946-1968

Box 11: 31

Almanacs, Maine Farmer's Almanac, history: 1960-1969 ca.1913,1941-1968

Box 11: 32

American Cookery: 1940-1949 ca.1940-1942 Box 11: 33American Cookery: 1940-1949 ca.1943 Box 11: 34American Society of Travel Agents (ASTA): 1980-1989 1985-1988 Box 11: 35American Society of Travel Agents (ASTA), review

document: 1980-1989ca.1988 Box 11: 36

Books, cookbooks: 1950-1959 1958 Box 11: 37Books, Morton, David: 1950-1959 1953, 1958 Box 11: 38Books, Old Farmer's Almanac Sampler: 1950-1959 1957-1959 Box 11: 39Books, Rain, Hail, and Baked Beans: 1950-1959 ca.1957-1958

Jun.Box 11: 40

Books, Rain, Hail, and Baked Beans: 1950-1959 1958 Jul.-1959 Box 11: 41Books, Robb's Cabinet of Curiosities: 1950-1959 ca.1951-1953 Box 11: 42Books: 1960-1969 1959-1969 Box 11: 43Books, Recipes with a History: 1960-1969 1960-1967 Box 12: 1Books, That New England: 1960-1969 1967-1984 Box 12: 2Books: 1990-1999 ca.1991-1994 Box 12: 3Boston Sunday Advertiser: 1960-1969 ca.1960-1962 Box 12: 4Calendars: 1960-1969 1960, 1969 Box 12: 5Calendars: 1970-1979 1969-1977 Box 12: 6Calendars: 1990-1999 1991-1999 Box 12: 7Cape Cod Compass: 1960-1969 1965-1969 Box 12: 8Cape Cod Compass, "Clover and the Beautiful Skeleton":

1960-19691965-1969 Box 12: 9

Cape Cod Compass: 1970-1979 1970-1995 Box 12: 10

Color inserts: 1970-1979 undated Box 12: 11Color prints, Forbes Lithograph Manufacturing Company:

1950-19591959-1960 Box 12: 12

Color prints: 1960-1969 ca.1960-1967 Box 12: 13Color prints, Griffin, Arthur: 1960-1969 1959-1962 Box 12: 14Color prints, Griffin, Arthur and Forbes Lithography

Manufacturing Company: 1960-19691960-1965 Box 12: 15

Color prints: 1970-1979 undated Box 12: 16Color prints, New England Architectural Heritage: 1970-

19791976 Box 12: 17

Color prints, New England Scenes: 1970-1979 1975-1976,1984

Box 12: 18

Color prints, sailing prints: 1970-1979 1972-1978 Box 12: 19Creative Papers, awards: 1970-1979 1978 OS 21: 6Creative Papers, circulation: 1970-1979 1976-1979 Box 12: 20Creative Papers, general: 1970-1979 ca.1976-1979,

1989Box 12: 21

Creative Papers, history: 1970-1979 ca.1975-1980 Box 12: 22Creative Papers, personnel: 1970-1979 1975-1979 Box 12: 23Dublin Gift Shop: 1970-1979 ca.1971-1980 Box 12: 24Dublin Opinion: 1940-1949 ca.1948-1950 Box 12: 25Guides, Guide to New England: 1970-1979 1978 Box 12: 26Guides, Guide to the State of New York: 1970-1979 1977-1979 Box 12: 27Guides, Massachusetts Bicentennial: 1970-1979 1975 Box 12: 28Guides, New England Sportsguide: 1970-1979 1976 Box 12: 29Guides, Travel Maps of New England: 1970-1979 1978 Box 12: 30New England Business, advertising: 1970-1979 1978-1979 Box 12: 31New England Business, circulation: 1970-1979 ca.1979-1987 Box 12: 32New England Business, editorial: 1970-1979 1978-1979 Box 12: 33New England Business, history: 1970-1979 1978-1979 Box 12: 34New England Business, personnel: 1980-1989 ca.1987-1988 Box 12: 35New England Business Opportunity Exchange (NEBOX):

1980-19891987 Box 12: 36

New Englander, advertising: 1970-1979 ca.1973-1978 Box 12: 37New Englander, circulation: 1970-1979 1974-1978 Box 12: 38New Englander, history: 1970-1979 ca.1956-1977 Box 12: 39New Englander, legal: 1970-1979 1977 Box 12: 40New Englander, personnel: 1970-1979 1973 Box 12: 41New Englander, readership study: 1970-1979 1976 Box 12: 42New Englander, subscriber study: 1970-1979 1975-1978 Box 12: 43Old Farmer's Almanac Gardener's Companion: 1970-1979 1978-1979 Box 12: 44Portfolio of Fine Prints, photos from That New England:

1970-19791975-1979 Box 12: 45

Portfolio of Fine Prints, Stinehour Press: 1970-1979 1975 Box 12: 46Portfolio of Fine Prints, Yankee Premium Post Cards: 1970-

19791974 Box 12: 47

Postcards, New England: 1960-1969 ca.1967-1968 Box 12: 48Solar-Environmental Sciences, Inc.: 1970-1979 1978-1979 Box 12: 49Solar-Environmental Sciences, Inc.: 1980-1989 ca.1984 Box 12: 50Solar-Environmental Sciences, Inc.: 1990-1999 1998 Box 13: 1Travel Guide to New England, Advertising: control sheets:

1970-19791978 Box 13: 2

Travel Guide to New England, Advertising: control sheets:1970-1979

1979 Box 13: 3

Travel Guide to New England, Advertising: New EnglandMarketplace: 1970-1979

1975-1978 Box 13: 4

Travel Guide to New England, Advertising: house ads:1970-1979

1972-1979 Box 13: 5

Travel Guide to New England, Advertising: rates andpromotion: 1970-1979

1974-1976 Box 13: 6

Travel Guide to New England, Advertising: rates andpromotion: 1970-1979

1977-1979 Box 13: 7

Travel Guide to New England, advertising survey: 1970-1979

1977 Box 13: 8

Travel Guide to New England, advertising: 1980-1989 ca.1980-1987 Box 13: 9Travel Guide to New England, advertising: 1990-1999 ca.1987-1992 Box 13: 10Travel Guide to New England, circulation: 1970-1979 1976-1978 Box 13: 11Travel Guide to New England, circulation: 1980-1989 1980-1988 Box 13: 12Travel Guide to New England, circulation: 1990-1999 ca.1990-1999 Box 13: 13Travel Guide to New England, editorial: 1970-1979 ca.1971-1979 Box 13: 14Travel Guide to New England, editorial: 1980-1989 1980 Box 13: 15Travel Guide to New England, Editorial: spin-offs: 1980-

1989ca.1985 Box 13: 16

Travel Guide to New England, editorial: 1990-1999 ca.1990-1997 Box 13: 17Travel Guide to New England, Editorial: state directories:

1990-1999undated Box 13: 18

Travel Guide to New England, inserts: 1980-1989 1986-1987 Box 13: 19Travel Guide to New England, personnel: 1990-1999 1990-1998 Box 13: 20Travel Guide to New England, production: 1980-1989 1986 Box 13: 21Travel Guide to New England, production: 1980-1989 1987 Box 13: 22Travel Guide to New England, production: 1980-1989 1988 Box 13: 23Travel Guide to New England, production: 1980-1989 1989 Box 13: 24Travel Guide to New England, production: 1990-1999 1993, 1995 Box 13: 25Travel Guide to New England, public relations: 1980-1989 1988 Box 13: 26Travel Guide to New England, radio program: 1980-1989 ca.1982-1985 Box 13: 27Yankee Auction News, advertising: 1970-1979 1979 Box 13: 28Yankee Auction News, circulation: 1970-1979 1979 Box 13: 29Yankee Auction News, editorial: 1970-1979 1979 Box 13: 30Yankee Auction News, history: 1970-1979 1979 Box 13: 31Yankee Homes: 1980-1989 ca.1988 Box 13: 32Yankee Press, general administration: 1970-1979 ca.1977-1978 Box 13: 33Yankee Press, financial: 1970-1979 1973, 1980 Box 13: 34Yankee Story: 1970-1979 1971 Box 13: 35

Series 5. Yankee Publishing Inc. 1944-1999 3.25 linearfeet

Administration: 1970-1979 ca.1975-1977 Box 13: 36Administration: 1970-1979 1978-1979 Box 13: 37Administration: 1980-1989 ca.1986-1989 Box 13: 38Administration: 1990-1999 1990-1991 Box 13: 39Administration: 1990-1999 1992-1993 Box 13: 40Administration: 1990-1999 1995-1997 Box 13: 41Administration, computers: 1990-1999 1992-1998 Box 13: 42Administration, visitors register: 1990-1999 1989-1993 Box 13: 43Anniversaries: 1960-1969 1966-1972 Box 13: 44Anniversaries: 1970-1979 ca.1973-1975 Box 13: 45Anniversaries: 1970-1979 ca.1976-1978 Box 14: 1Articles: A Chance Meeting with an Early Resident: 1970-

19791972, 1978 Box 14: 2

Articles: Abby and Emily; and "An AmethystRemembrance": 1970-1979

1973 Box 14: 3

Articles: American Winston Churchill: 1970-1979 ca.1956-1971 Box 14: 4Articles: Bennington Flag: 1970-1979 undated Box 14: 5Articles: Blizzard on April Fool's Day: 1970-1979 ca.1971-1976 Box 14: 6Articles: Bygone Barbershops: 1970-1979 undated Box 14: 7Articles: Camp Meeting Life in New England: 1970-1979 ca.1972-1973 Box 14: 8

Articles: Casey Jones, Railroading's Immortal Engineer:1970-1979

ca.1972 Box 14: 9

Articles: Charles Blondin at Niagara Falls: 1970-1979 ca.1969-1970 Box 14: 10Articles: Clapp, William F. and Teredoes: 1970-1979 ca.1967 Box 14: 11Articles: Clipper Ship, Red Jacket: 1970-1979 undated Box 14: 12Articles: Coronet Gets a New Foremast: 1970-1979 ca.1975-1976 Box 14: 13Articles: Explosion of the Steamboat New England: 1970-

1979ca.1833 Box 14: 14

Articles: Hetty Green's Bellows Falls: 1970-1979 1966 Box 14: 15Articles: Lake Champlain Ferry Company: 1970-1979 ca.1969-1970 Box 14: 16Articles: Loss of the "Tennyson": 1970-1979 ca.1972-1973 Box 14: 17Articles: Miscellaneous History: Short, Vincent: 1970-1979 ca.1959-1966 Box 14: 18Articles: Moswetuset Hummock and the Origin of the Name

Massachusetts: 1970-19791973 Box 14: 19

Articles: Outboarding pictures: 1970-1979 undated Box 14: 20Articles: Project Joe: 1970-1979 ca.1977 Box 14: 21Articles: Rare White Pelican and Townsend's Solitaire:

1970-19791978 Box 14: 22

Articles: Sequel to the Mystery of Charley Ross: 1970-1979 1974 Box 14: 23Articles: Shipbuilding Roundup: 1970-1979 ca.1961 Box 14: 24Articles: Silk Worm Cycle: 1970-1979 ca.1958-1970 Box 14: 25Articles: Sisson's Crossing: 1970-1979 1971 Box 14: 26Articles: Star-Spangled Banner -- A Long Time a 'Bornin':

1970-1979ca.1970 Box 14: 27

Articles: Stetson Hats: 1970-1979 ca.1972 Box 14: 28Articles: Story of the Stagecoach: 1970-1979 ca.1962 Box 14: 29Articles: Washington, D.C. train wreck: 1970-1979 ca.1972 Box 14: 30Articles: When Images Were Wood Carved: 1970-1979 ca.1971 Box 14: 31Articles: Yacht America: 1970-1979 ca.1973-1976 Box 14: 32Articles: Gebelein Silversmiths: 1980-1989 1980 Box 14: 33Articles: Gebelien Silversmiths, images: 1980-1989 ca.1980 Box 14: 34Articles: Gebelien Silversmiths, images: 1980-1989 ca.1980 OS 21: 7Awards: 1960-1969 1968 Box 14: 35Buildings: 1940-1949 ca.1941-1949 Box 14: 36Buildings, Allison, Hildreth M. correspondence: 1940-1949 1947 Box 14: 37Buildings, Boucher, I.E. correspondence: 1940-1949 1947 Box 14: 38Buildings: 1950-1959 ca.1957-1959 Box 14: 39Buildings: 1960-1969 ca.1960-1967 Box 14: 40Buildings: 1970-1979 1970-1978 Box 14: 41Buildings: 1980-1989 ca.1989 Box 14: 42Buildings: 1990-1991 1990-1994 Box 14: 43Circulation: 1950-1959 1950-1957 Box 15: 1Circulation: 1950-1959 1958-1959 Box 15: 2Circulation: 1990-1999 1990-1992 Box 15: 3Circulation: 1990-1999 1993 Box 15: 4Circulation: 1990-1999 1994-1998 Box 15: 5Circulation: magazines and supplements: 1990-1999 1990-1991 Box 15: 6Circulation: magazines and supplements: 1990-1999 1992 Box 15: 7Circulation: magazines and supplements: 1990-1999 1993-1995 Box 15: 8Circulation: magazines and supplements: 1990-1999 1996-1997 Box 15: 9Circulation: magazines and supplements: 1990-1999 ca.1998 Box 15: 10Circulation: survey: 1990-1999 1997-1998 Box 15: 11Circulation: Yankee Magazine's Community Partners: 1990-

1999ca.1997-1999 Box 15: 12

Competition: 1950-1959 1953 Box 15: 13Competition: 1950-1959 1957-1958 Box 15: 14Competition, Geiger, Ray: 1960-1969 ca.1960-1968 Box 15: 15Competition: 1980-1989 1983-1985 Box 15: 16Competition: 1990-1999 1990-1991 Box 15: 17

Editorial: 1990-1999 1990-1995 Box 15: 18Editorial: 1990-1999 1996-1998 Box 15: 19Editorial: centerspreads and covers: 1990-1999 1990-1999 Box 15: 20Editorial: memos: 1990-1999 1990 Box 15: 21Editorial: memos: 1990-1999 1991-1992 Box 15: 22Financial: 1940-1949 1941-1947 Box 15: 23Financial: 1950-1959 1953-1958 Box 15: 24Financial: 1960-1969 1960-1962 Box 15: 25Financial: 1960-1969 1963-1964 Box 15: 26Financial: 1960-1969 1965-1969 Box 15: 27Financial, note payable, Sagendorph, Beatrix:1960-1969 1965 Box 15: 28Financial: 1970-1979 1970-1971 Box 15: 29Financial: 1970-1979 1973-1978 Box 15: 30Financial, Sagendorph, Beatrix, stock redemption

discharge: 1970-19791965-1972 Box 15: 31

Financial, Sagendorph estate contracts: 1970-1979 1971-1972 Box 15: 32Financial, stock valuation, Business Week: 1970-1979 1970 Box 15: 33Financial, stock valuation, Standard Research Consultants:

1970-19791970 Box 15: 34

Financial: 1980-1989 ca.1984-1985 Box 15: 35Financial: 1980-1989 ca.1986 Box 15: 36Financial: 1980-1989 ca.1988 Box 16: 1Financial crisis: 1980-1989 1988-1989 Box 16: 2Financial: 1990-1999 ca.1994 Box 16: 3Financial, President's Messages: 1990-1999 1990-1993 Box 16: 4Financial, President's Messages: 1990-1999 1994-1999 Box 16: 5Financial statements: 1990-1999 1990-1992 Box 16: 6Financial statements: 1990-1999 1993-1995 Box 16: 7Financial statements: 1990-1999 1996-1998 Box 16: 8General: 1940-1949 ca.1941-1945 Box 16: 9General: 1960-1969 1960-1967 Box 16: 10General: 1970-1979 ca.1970-1979 Box 16: 11General, Board of Directors: 1980-1989 1989 Box 16: 12General, shareholders: 1980-1989 1985-1989 Box 16: 13General: 1990-1999 1990-1999 Box 16: 14General, annual employee meetings: 1990-1999 1990-1998 Box 16: 15General, guidelines: 1990-1999 ca.1987-1992 Box 16: 16General, planning projects: 1990-1999 1990 Box 16: 17General, planning projects: 1990-1999 1991 Box 16: 18General, planning projects: 1990-1999 1992-1995 Box 16: 19General, President's Messages: 1990-1999 1990-1998 Box 16: 20General, shareholders: 1990-1999 1991-1998 Box 16: 21General, Travel Guide Calendar Opener subjects: 1990-

19991991 Box 16: 22

History: 1940-1949 ca.1946-1949,1960

Box 16: 23

History: correspondence, Boucher, I.E.: 1940-1949 1945-1946 Box 16: 24History: correspondence, Foote, Robert: 1940-1949 ca.1943-1946 Box 16: 25History: Courtenay Guild: 1940-1949 1942 Box 16: 26History: reacquisition of Yankee Magazine: 1940-1949 1944-1946 Box 16: 27History: sale of Yankee Magazine: 1940-1949 1944 Box 16: 28History: 1960-1969 ca.1960-1989 Box 16: 29History: 1970-1979 ca.1969-1989 Box 16: 30History: Yankeetalk: 1970-1979 1977-1978 Box 16: 31History: Yankeetalk: 1970-1979 1979 Box 16: 32History: 1980-1989 1982-1989 Box 16: 33History of Yankee Magazine: 1980-1989, part 1 ca.1983-1984 Box 16: 34History of Yankee Magazine: 1980-1989, part 2 ca.1984-1985 Box 16: 35History: 1990-1999 1990-1998 Box 16: 36

Legal: 1940-1949 ca.1829, 1900 Box 16: 37Legal: 1940-1949 ca.1940-1947 Box 16: 38Legal, Yankee, Inc. vs. WFIL Broadcasting Company: 1940-

19491941-1942 Box 16: 39

Legal: 1950-1959 ca.1948-1957 Box 16: 40Legal: 1950-1959 1958 Box 16: 41Legal: 1950-1959 1959 Box 16: 42Legal, gifts and tax advice: 1960-1969 1963-1969 Box 17: 1Legal, Griffin, Arthur: 1960-1969 1960-1967,

1984Box 17: 2

Legal, permissions: 1960-1969 1959-1960 Box 17: 3Legal, permissions: 1960-1969 1961 Box 17: 4Legal, permissions: 1960-1969 1962 Jan.-May Box 17: 5Legal, permissions: 1960-1969 1962 Jun.-Dec. Box 17: 6Legal, permissions: 1960-1969 1963 Jan.-Jun. Box 17: 7Legal, permissions: 1960-1969 1963 Jul.-Dec. Box 17: 8Legal, permissions: 1960-1969 ca. 1964 Jan.-

Jun.Box 17: 9

Legal, permissions: 1960-1969 1964 Jul.-Dec. Box 17: 10Legal, permissions: 1960-1969 1965 Jan.-Jun. Box 17: 11Legal, permissions: 1960-1969 1965 Jul.-Dec. Box 17: 12Legal, permissions: 1960-1969 1966-1967 Box 17: 13Legal, share values: 1960-1969 1968-1970 Box 17: 14Legal: 1970-1979 ca.1972-1977 Box 17: 15Legal: 1980-1989 1982 Box 17: 16Legal, lawsuit, NORCO Graphix, Inc.: 1980-1989 1976-1981 Box 17: 17Legal, lawsuit, NORCO Graphix, Inc.: 1980-1989 1982 Box 17: 18Legal, lawsuit, NORCO Graphix, Inc.: 1980-1989 1983 Box 17: 19Legal, lawsuit, NORCO Graphix, Inc.: 1980-1989 1984 Box 17: 20Legal, Yankee logo and name change: 1980-1989 1982-1985 Box 17: 21Legal: 1990-1999 1990 Box 17: 22Legal, Rolseth v. Yankee Publishing: Inc.: 1990-1999 ca.1971-1990

Mar. 16Box 17: 23

Legal, Rolseth v. Yankee Publishing: Inc.: 1990-1999 1990 Mar. 19 Box 17: 24Legal, Rolseth v. Yankee Publishing: Inc.: 1990-1999 1990 Mar. 28-

Nov.Box 17: 25

Magazine Publishers Association: 1950-1959 1957-1958Apr.

Box 17: 26

Magazine Publishers Association: 1950-1959 1958 May Box 17: 27Magazine Publishers Association: 1950-1959 1958 Jun.-Dec. Box 17: 28Magazine Publishers Association: 1950-1959 1959 Box 17: 29Magazine Publishers Association: 1960-1969 1960-1963 Box 17: 30NATORG (Natural and Organic Foods) Food Products

Company: 1960-19691960-1962 Box 17: 31

NATORG (Natural and Organic Foods) Food ProductsCompany: 1960-1969

1963-1964 Box 17: 32

Regional Publishers Association: 1960-1969 1966 Box 17: 33Regional Publishers Association: 1960-1969 1967 Box 17: 34Regional Publishers Association: 1960-1969 1968-1969 Box 17: 35New England Monthly: 1980-1989 1983 Box 18: 1New England Monthly: 1980-1989 1984-1985 Box 18: 2New York World's Fair: 1960-1969 1964-1965 Box 18: 3Old Farmer's Almanac, radio and television agreement:

1960-19691960 Box 18: 4

Old Farmer's Almanac, radio and television agreement:1960-1969

1961 Box 18: 5

Personnel: 1940-1949 1941-1946 Box 18: 6

Personnel: 1950-1959 ca.1952-1959 Box 18: 7Personnel: 1960-1969 1960-1967 Box 18: 8

Personnel: Andrews, Loring: 1960-1969 1965-1970 Box 18: 9Personnel: Pilli, Norma M.: 1960-1969 ca.1967 Box 18: 10Personnel: 1970-1979 1970-1975 Box 18: 11Personnel: 1970-1979 1976 Box 18: 12Personnel: 1970-1979 1977-1981 Box 18: 13Personnel: 1980-1989 1981-1987 Box 18: 14Personnel: 1980-1989 1988-1989 Box 18: 15Personnel: Chandler, Harvey H.: 1980-1989 1981 Box 18: 16Personnel: Christensen, Douglas A.: 1980-1989 ca.1981 Box 18: 17Personnel: Dabney, Lewis S.: 1980-1989 ca.1981-1987 Box 18: 18Personnel: executive retreat: 1980-1989 1983-1993 Box 18: 19Personnel: Fredericks, Kenneth G.: 1980-1989 1981-1983 Box 18: 20Personnel: Hahn, Dane: 1980-1989 ca.1985 Box 18: 21Personnel: Hale, Judson D. Jr.: 1980-1989 1984 Box 18: 22Personnel: Heckman, Richard D.: 1980-1989 ca.1981-1982 Box 18: 23Personnel: Hooker, Kenneth W. Jr.: 1980-1989 ca.1981 Box 18: 24Personnel: Hull, Dana: 1980-1989 ca.1981 Box 18: 25Personnel: Klett, Stephen: 1980-1989 1981 Box 18: 26Personnel: Kukulka, B. Michael: 1980-1989 1980-1983 Box 18: 27Personnel: manual: 1980-1989 ca.1981-1984 Box 18: 28Personnel: Muskie, Stephen O.: 1980-1989 1982-1985 Box 18: 29Personnel: Nielsen, Robert N.: 1980-1989 1981-1987 Box 18: 30Personnel: Phippard, Ed: 1980-1989 1981 Box 18: 31Personnel: Pierce, John B. Jr. 1980-1989 1981-1982 Box 18: 32Personnel: Porter, J.: 1980-1989 1981-1982 Box 18: 33Personnel: Rowe, Kenneth E.: 1980-1989 1982-1984 Box 18: 34Personnel: Sperry, Clint: 1980-1989 1984 Box 18: 35Personnel: Sykas, Peter William: 1980-1989 1980-1984 Box 18: 36Personnel: Who's Who at Yankee: 1980-1989 1980-1986 Box 18: 37Personnel: 1990-1999 1990-1994 Box 18: 38Personnel: 1990-1999 1995-1999 Box 18: 39Personnel: employee survey: 1990-1999 1995, 1997 Box 18: 40Personnel: YPI Publishing Star Award: 1990-1999 1996-1999 Box 18: 41Pleasure Island: 1950-1959 1959 Jan.-Jun. Box 18: 42Pleasure Island: 1950-1959 1959 Jul.-1960 Box 18: 43Production: 1990-1999 ca.1990-1995 Box 18: 44Public Relations: 1950-1959 1950, 1958 OS 21: 8Public Relations: 1970-1979 1970-1971 Box 18: 45Public Relations: 1970-1979 1976-1980 Box 18: 46Public Relations: 1990-1999 undated Box 18: 47Publishing: 1980-1989 1982-1984 Box 18: 48Publishing: 1980-1989 1985 Box 18: 49Publishing: American Heritage Press: 1980-1989 1985-1986 Box 18: 50Publishing: American Heritage Press, meeting: 1980-1989 1984 Box 18: 51Publishing: Bostonian: 1980-1989 1985 Box 18: 52Publishing: Family Food Garden: 1980-1989 1981-1984 Box 18: 53Publishing: Farmstead Press: 1980-1989 1984 Box 19: 1Publishing: Healing magazine: 1980-1989 1985 Box 19: 2Publishing: Metro Business: 1980-1989 1983-1984 Box 19: 3Publishing: Navigator: 1980-1989 1985 Box 19: 4Publishing: Navigator, business plan: 1980-1989 1985 Box 19: 5Publishing: New England Council book: 1980-1989 1984 Box 19: 6Publishing: New Hampshire Times: 1980-1989 1984 Box 19: 7Publishing: New York Business Publications, Inc.: 1980-

19891984 Box 19: 8

Publishing: Ovation: 1980-1989 ca.1984-1985 Box 19: 9Publishing: Sailor magazine: 1980-1989 1984 Box 19: 10Publishing: Scale Woodcraft: 1980-1989 1984-1985 Box 19: 11Publishing: Sine Qua Non: 1980-1989 1985 Box 19: 12

Publishing: Tampa Bay Monthly: 1980-1989 1984 Box 19: 13Publishing: Washington Weekly: 1980-1989 1985 Box 19: 14Publishing: West Florida Life: 1980-1989 1984 Box 19: 15Publishing: Yachts and Classics: 1980-1989 1984-1985 Box 19: 16Sagendorph, Robb, obituary: 1970-1979 1970 Box 19: 17Services: 1970-1979 ca.1970 Box 19: 18Ventures unfulfilled: 1950-1959 1957-1960 Box 19: 19Ventures unfulfilled, Almanac Caergybi: 1950-1959 1951-1954 Box 19: 20Ventures unfulfilled, Neuer Bauernkalender (Austrian

almanac): 1960-19691966 Box 19: 21

Ventures unfulfilled, purchase offers: 1960-1969 1962-1964 Box 19: 22Ventures unfulfilled: 1970-1979 1970-1971 Box 19: 23Ventures unfulfilled: 1970-1979 1972-1973 Box 19: 24Ventures unfulfilled: 1970-1979 1977-1978 Box 19: 25Ventures unfulfilled: 1970-1979 1979 Box 19: 26Ventures unfulfilled: S.S. Pierce Company, Epicure: 1970-

19791971 Box 19: 27

Ventures unfulfilled: 1980-1989 1980 Box 19: 28Ventures unfulfilled: 1980-1989 1981 Box 19: 29Ventures unfulfilled: 1980-1989 1982 Jan.-

Sept.Box 19: 30

Ventures unfulfilled: 1980-1989 1982 Oct. Box 19: 31Ventures unfulfilled: 1980-1989 1983 Box 19: 32Yankee Magazine's Christmas in New England: 1990-1999 ca.1990-1999 Box 19: 33Yankee Residency Program: 1980-1989 1982-1985 Box 19: 34

Series 6: Photographs ca.1848-1895

Black, James Wallace: Sheridan Rifles, Co. F, First RegimentM.V.M., in the ruins at Boston, Nov. 18, 1872, CongressStreet, near Milk

1872 Nov. 18 5x7 in. dryplate negative

Box :

Contents: Militia company standing at the ready in front of ruins of great Boston fire. Copyphoto of an original framed and water-damaged print.

Bliss-Wood family photographs ca.1848-1864 Box :Contents: Cased images and carte de visite album.

Bliss, Abby Maria Wood ca.1848 Ninth-platedaguerreotype

Box :

Contents: Half-length portrait of Wood, seated. Identified in pencil on verso.Bliss, Abby Maria Wood ca.1848 Sixth-plate

daguerreotypeBox :

Contents: Half-length portrait of Wood. Identified as Wood by provenance and referenceto other daguerreotype (mums732-s06-i003).

Unidentified man ca.1848 Ninth-platedaguerreotype

Box :

Contents: Oval plate with no case, possibly associated with the Wood family.Wood family photograph album ca.1864 10 images Box :

Contents: Carte de visite album with members of the Wood, Sweetser, Bliss, andWashburn families.

Lovell, J. L.: Uncle Luke Sweetser (Amherst, Mass.) ca.1864 Carte de visite Box : 1Contents: Half-length portrait, seated. In pencil on verso: "An exhumed antiquity to

show the arabs.""Willie" (s.l.) ca.1864 Carte de visite Box : 2

Contents: Vignetted portrait of infant.Allen & Rowell: Aunt Goldsbury (Boston, Mass.) ca.1864 Carte de visite Box : 3

Contents: Vignetted portrait of elderly woman.

Claflin's: Mrs. Abby M. Wood "My mother"(Worcester, Mass.)

ca.1864 Carte de visite Box : 4

Contents: Vignetted portrait of elderly woman; possibly a copy print from an olderimage.

Johnson, Williams, & Co.: Cousin Mary Sweetser(New York, N.Y.)

ca.1864 Carte de visite Box : 5

Contents: Vignetted portrait.Spooner, J. C.: Cousin Charles Sweetser

(Springfield, Mass.)ca.1864 Carte de visite Box : 6

Contents: Vignetted portrait.Willis R. Bliss (Amherst, Mass.?) 1865 June 20 Carte de visite Box : 7

Contents: Vignetted portrait inscribed on verso: "Willis R. Bliss / Aged 13 June 20th1865"

Willman H. Bliss (Amherst, Mass.?) 1864 Carte de visite Box : 8Contents: Vignetted portrait inscribed on verso: "Wilman H. Bliss / Aged 13 June

20th 1865"Ely, E. C.: George and William Washburn

(Greenfield, Mass.)ca.1864 Carte de visite Box : 9

Contents: Double portrait of the children of Congressman William B. Washburn.Brady's National Photographic Portrait Galleries:

William B. Washburn (New York, N.Y.)ca.1864 Carte de visite Box : 10

Contents: Half-length portrait of Congressman, seated.Great Stone Dam on the Merrimack River (Lawrence,

Mass.)ca.1895 5x7 in. dry

plate negativeBox :

Contents: View up the river across the falls.Suzuki: Brown, Arthur M. ca.1895 5x7 in. dry

plate negativeBox :

Contents: Image of Brown in uniform. In 1894, Brown enlisted as a cabin boy aboard theyacht Eleanor during its two-year, round the world cruise. Owned by the textilemanufacturer William A. Slater, of Norwich, Conn., the Eleanor arrived in Japan in May1895.

Administrative informationAdministrative informationAccessAccessThe collection is open for research.

ProvenanceProvenanceGift of Yankee Publishing, 2012.

Processing InformationProcessing InformationProcessed by Megan O'Laughlin, Aug. 2013.

Separated MaterialSeparated MaterialA complete run of Yankee Magazine and a nearly complete run of Old Farmer's Almanac are housed with therare book collections.

Yankee Publishing maintained a file of other almanacs that have

In the early 1960s, Yankee Publishing purchased an extensive collection of glass plate negatives taken byAlton "Blackie" Blackington between 1919 and 1943, mostly depicting New England personalities and scenes.These have been catalogued as a separate collection (PH 061).

Language:Language:English

Copyright and Use Copyright and Use ((More informationMore information ) )

Cite as: Yankee Publishing Company Records (MS 732). Special Collections and University Archives, UMassAmherst Libraries.

Search termsSearch termsSubjectsSubjects

Almanacs, Amer icanNew England per iod ica lsNew England- -Descr ipt ion and t rave lNew England- -H istoryNew England- -Soc ia l l i fe and customsOld Farmer 's A lmanacPer iod ica ls - -Market ingPubl ishers and publ ish ing- -New HampshireYankee Magaz ine

ContributorsContributorsYankee Publ ish ing Incorporated [main entry]Sagendorph, Robb Hanse l lHa le , Judson D.Trowbr idge, Rob

Genres and formatsGenres and formatsAlmanacsPhotographs

Link to similar SCUA collectionsLink to similar SCUA collectionsArts and literature New England New Hampshire Photographs