Yammer Rollout Team Resources
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17-Oct-2014 -
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Transcript of Yammer Rollout Team Resources
Rollout Team Resources
Rollout: Organic vs. Proactive
Time (weeks)
12 3 4 5 6 7 8 9 10
Act
ivity
Rollout Team
Network Engagement
With Rollout
Without Rollout
Network Launch
Executive Announcement Yammer
Event
To achieve enterprise-wide adoption, a comprehensive rollout plan must be implemented.
Rollout Team StructureThe following team structure will support an efficient and effective Yammer rollout.
Community Manager
Project Manager
Human Resources Lead
Executive Leaders
Business Owner
LDAP/SSO Specialist
SharePoint Specialist
Power Users
Use Case LeadersKEY
Project ManagementChange ManagementNetwork FacilitationTechnical
Edu./Training Mgr.
Communication Mgr. Executive Leaders
Project Management: Project Manager
Headcount 1
Department Project Management; IT; Communications
Qualifications• Strong interpersonal, leadership, and motivational abilities• Ability and authority to manage cross-departmental initiative• Social media savvy, Yammer advocate
Responsibilities
• Define project scope, goals, and timeline with executive team• Lead identification and management of Rollout Team• Communicate project expectations to team members• Define and/or approve project success criteria/metrics• Identify and manage project dependencies and critical path
EngagementHours/Week/Person
Oversees and manages all aspects of the Network Rollout
Pre-Launch Post-Launch
4 0
Project Management: Business Owner
Headcount 1
Department Executive Leadership
Qualifications• Ability and authority to facilitate cross-functional cooperation
and lead teams toward meeting organization’s vision and goals• Innovative — encourages new ideas and technology
Responsibilities
• Review and provide final approval on Yammer Rollout plan• Articulate value proposition/ROI amongst executive team• Regularly meet with Rollout team to discuss progress• Actively build awareness and encourage adoption• Review and respond to network statistics and usage reports
EngagementHours/Week/Person
Provides guidance, approval & support throughout the Rollout process
Pre-Launch Post-Launch
1.5 0.5
Network Facilitation: Community Manager
Headcount 1 per 5,000 network members
Department Communication; Social Media Strategy
Qualifications• Demonstrated ability to successfully execute projects/programs• Influential; capable of motivating diverse stakeholder groups• Social media/networking expert
Responsibilities
• Manage day-to-day execution of Rollout project• Work with Project Manager to articulate value proposition• Identify primary use cases to implement during Rollout• Anticipate, identify & escalate issues impeding network launch• Continuously encourage engagement to optimize network value
EngagementHours/Week/Person
Manages day-to-day execution of Network Rollout process
Pre-Launch Post-Launch
15 10
Network Facilitation: Executive Leader
Headcount 1-3
Department Executive Leadership
Qualifications• Innovative — encourages new ideas and technology• Collaborates across boundaries to build strategic relationships• Tech/social media savvy
Responsibilities
• Serve as champion and advocate of Yammer network• Encourage usage and emphasize corporate support• Articulate value proposition/ROI amongst executive team• Frequently and regularly engage users through Yammer
network; model effective Yammer activity
EngagementHours/Week/Person
Demonstrates executive sponsorship and champions Yammer
Pre-Launch Post-Launch
1.5 0.5
Network Facilitation: Group Leader
Headcount 1-2 per Department
Department All Departments
Qualifications• Well-connected, influential, and respected among peers• Understanding departmental operations, organization & culture• Social media savvy; can identify potential process integrations
Responsibilities
• Liaise between the end user community and Rollout Team• Champion Yammer network; articulate benefits/value• Ensure timeliness and relevance of group communications• Identify and plan for business process integrations with Yammer• Communicate “local” issues and status back to the Rollout team
EngagementHours/Week/Person
Champions and deploys Yammer within their department
Pre-Launch Post-Launch
3 1
Network Facilitation: Power User
Headcount Unlimited
Department All Departments
Qualifications• Tech/social media savvy • Enthusiastic and forward-thinking; Engaging and supportive • Willing and available to support Rollout initiative
Responsibilities
• Evangelize Yammer network and value/benefits • Identify and report issues or roadblocks to Community Manager• Encourage active participation and support existing users• Welcome and provide guidance to all new users• Provide informal training and direct users to reference materials
EngagementHours/Week/Person
Builds overall Yammer awareness, understanding and engagement
Pre-Launch Post-Launch
2 0
Functional: Education/Training Manager
Headcount 1
Department Learning and Development/Human Resources
Qualifications• Experienced in instructional design and training dev/delivery• Ability to coordinate cross-functional stakeholder groups• Tech/social media savvy
Responsibilities
• Oversee all Yammer training development and delivery activities
• Review standard Yammer training materials and customize to meet internal standards or departmental-specific needs
• Conduct and supervise Yammer training development effort• Lead training delivery activities
EngagementHours/Week/Person
Established Yammer training strategy for end user community
Pre-Launch Post-Launch
4 1
Functional: Communication Manager
Headcount 1
Department Corporate Communications
Qualifications• Strong working knowledge of internal comms best practices• Outstanding writing, editing, and proofreading skills• Authority to approve and deliver corporate communications
Responsibilities
• Execute Yammer Rollout communication plan• Review and approve all Yammer communications• Ensure timely delivery of all pre-launch communications• Plan and host all hands Yammer kick-off• Position Yammer as primary corporate communications channel
EngagementHours/Week/Person
Oversees development, review, approval & delivery of communications
Pre-Launch Post-Launch
5 1
Functional: Human Resources Manager
Headcount 1
Department Human Resources
Qualifications• Deep experience in managing all HR functions• Ability to lead and coordinate cross-functional teams & activites• Tech/social media savvy; Understands Yammer capability set
Responsibilities
• Integrate Yammer into existing HR functions and processes• Create New Hire Orientation group on Yammer to manage HR
onboarding process (upload all relevant materials and links)• Proactively engage all HR-focused groups on Yammer• Drive HR initiatives through Yammer
EngagementHours/Week/Person
Integrates Yammer into existing Human Resources processes
Pre-Launch Post-Launch
2 1
Functional: LDAP/SSO Specialist
Headcount 1 (additional support resources as needed)
Department Information Technology
Qualifications• Highly technical—deep understanding of LDAP/SSO• Authority to make IT decisions affecting large audiences• Ability to manage small team to execute network launch
Responsibilities
• Identify and involve all required IT personnel (as needed)• Evaluate and approve AD Sync technical timing/logistics• Identify and refine LDAP queries to desired user base• Coordinate and execute AD Sync• Monitor regularity of AD Sync and all log files
EngagementHours/Week/Person
Oversees all aspects of the LDAP/SSO integration effort
Pre-Launch Post-Launch
10 1
Functional: SharePoint Specialist
Headcount 1 (additional support resources as needed)
Department Information Technology
Qualifications• SharePoint expertise with web part integration experience• Authority to make IT decisions affecting large audiences• Ability to manage a small team to execute web part integration
Responsibilities
• Identify and articulate objectives of web part integration• Help determine timing/logistics of web part integration activities• Evaluate and approve SP integration technical timing/logistics;
attain all required levels of approval for web part integration• Execute web part integration with Yammer Technical Staff
EngagementHours/Week/Person
Oversees all aspects of the SharePoint integration effort
Pre-Launch Post-Launch
10 1