Yammer at ABB -...
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Yammer at ABB Our journey to enterprise social Véronique Vallières, March 12, 2014
Transcript of Yammer at ABB -...
Yammer at ABBOur journey to enterprise social
Véronique Vallières, March 12, 2014
ABB Power and automation
March 13, 2014 | Slide 2
© ABB
The need for change
Hierarchies Responsive network
Our journey to enterprise social
March 13, 2014 | Slide 4
© ABB
Why go enterprise social?
March 13, 2014 | Slide 5
© ABB
Where does the business value come from?
March 13, 2014 | Slide 6
© ABB Group
Engagement InnovationCollaboration
Integrating Yammer at
events
Collaborating with
external partners
Crowdsourcing
Finding experts and
answers
Managing projects
Team alignment and
visibility
Exchanging business
intelligence
Reacting swiftly to
customer inquiries
Increased
productivity
Stronger company
culture Business agility
Sharing best practices
Where does the business value come from?
March 13, 2014 | Slide 7
© ABB Group
Reacting swiftly to customer inquiries
March 13, 2014 | Slide 8
© ABB Group
Solving customer problems effectively in teams
March 13, 2014 | Slide 9
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Communications Roundtable 2012
Generating 2,600comments in 32 hours
32-hour engagement marathon
Month DD, Year | Slide 10
© ABB Group
600 attendees from 110 locations in 29 countries
Q&A sessionsBridging the gap between the GLF and the ABB community
13 March 2014 | Slide 11
Yammer soft launchLinked to major milestone
March 13, 2014 | Slide 12
© ABB Group
Yammer soft launchLinked to major milestone
March 13, 2014 | Slide 13
© ABB Group
Yammer soft launchOnline brochures
March 13, 2014 | Slide 14
© ABB Group
Yammer soft launchIntro to Yammer video animation
March 13, 2014 | Slide 15
© ABB Group
Yammer soft launchExecutive testimonials
March 13, 2014 | Slide 16
© ABB Group
Taking enterprise social to the next levelFrom adopted to embedded
Adopted
ABB in 2013
Engaged
ABB in 2014
Embedded
ABB in 2015
Network
maturity
Effort/
focus
Focus on delivering
business value
Focus on increasing
engagement
Focus on
increasing
adoption
Be an open,
responsive
organization that
works together as
One ABB
Looking aheadOur strategy for 2014
Integrate Yammer to our intranet to increase adoption and make it
mainstream
Develop strategies to get mid-level management to adopt Yammer for
themselves and their teams
Broaden the sense of ownership to make all employees feel responsible
for driving this change
Continue to showcase value coming from across the business and
move from anecdotal success stories to long wins
Make community management sustainable beyond the comms
community for sustained engagement
Where to start?
March 13, 2014 | Slide 19
© ABB
Be ready for openness and transparency
Find the approach that matches your culture
Define your vision in a way that is linked to the strategy
Seek executive endorsement
Look for ‘bright spots’
Get ambassadors on board
Surface business value as soon as possible
Do your homework around governance – even if you’ll
never need it
Be patient
Be ready for openness and transparency
Find the approach that matches your culture
Define your vision in a way that is linked to the strategy
Seek executive endorsement
Look for ‘bright spots’ in the businesses
Get early adopters to act as community managers
Surface business value as soon as possible
Be patient
Do your homework around governance – even if you’ll never
need it
?
March 13, 2014 | Slide 20
© ABB
Gerne auch auf Deutsch…
Véronique Vallières
Email: [email protected]
Twitter: @verovallieres
Merci vielmals!
