YA L E

Philly

The Long Run

Exclusive InterviewGilly Da Kid

under ground

King Of Philly

Chasing the dreamChasing the dream

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DREAMING IN SOUND

In the music industry, a 360 Deal is a

business relationship between an artist and a

music industry company. The company agrees

to provide financial support for the artist,

including direct advances as well as funds for

marketing, promotion and touring. The artist

agrees to give the company a percentage of all

of their income, including sales of recorded

music, live performances and any other in-

come.

The business arrangement is an alternative

to the traditional recording contract. During

the first decade of the 21st century, revenues

from recorded music fell dramatically and the

profit margins traditionally associated with

the record industry disappeared. The 360 deal

reflects the fact that much of a musician’s

income now comes from sources

other than recorded

music, such as live

performance and

merchandise.

According to Jeff Han-

son, head of Silent Majority

Group, the first new artist 360°

deal was created by Hanson along with

attorneys Jim Zumwalt and Kent Marcus,

and Jim’s partner Orville. It was submitted to

Atlantic Records for the rock band Paramore

while Hanson, Marcus and Zumwalt were

employed by the label. Hanson has said there

was strong resistance to the deal by both label

and band and that he had to fight to make it

happen, but believes his efforts were vindicat-

ed by the band’s subsequent success, saying:

“How else would a label have been patient

enough to put the band on three straight

Warped Tours and down-streamed the band to

Fueled By Ramen all while losing millions of

dollars?”

360 deals have been made by traditional

record companies, as in Robbie Williams’s

pioneering deal with EMI in 2002. They have

also been made between artists and promot-

ers, as with Live Nation’s 2007 deal with

Madonna and 2008 deal with Jay-Z.

The 360 Deal

“If you want to find out the future of 360° deals, look at Motown in the late 60s. Motown was the pioneer of

a 360° deal ... They owned your likeness, your touring, publishing, record royalties, told you what to wear,

told you how to walk … It made for great entertainment but if you look at every one of those artists, what

happened? Sooner or later they said, ‘I’m not going to go on the road for 200 shows because you tell me so.

I’m an artist! I’m a creative person!’ Eventually all these artists left ... There’s two things we know about cre-

ativity: you can’t force it and you can’t really control it.”

HollyWood True Bad Contracts

Avoid At ALL Cost

TLC Talks Getting Ripped Off By Pebbles On Their First Recording Contract, Pebbles Responds ‘I Am In Shock’

Just when you thought the skeletons of TLC’s past were buried in the back of the closet and there to stay,

T-Boz and Chilli have dragged them out, just in time for the CrazySexyCool TLC biopic premiere next week.

This morning, the duo visited The Breakfast Club in NYC to chat it up about their 20th anniversary album,

which is in stores now, as well as the new biopic, but the conversation went a little left when everyone started

talking about how LA Reid and Pebbles, who signed

and created TLC, did them dirty back in the day

with crooked contracts to take all of their money.

DJ Envy started the conversation by saying he

hated the formerly mar- ried business partners because

he’s already seen the VH1 movie and couldn’t get

over how greedy they were. T-Boz and Chilli said that what people will see went down just how they remem-

bered it happening, and went into detail about how they sold over $10 million records but only ended up with

$15,000 apiece. They even said they had to buy the name “TLC” from Pebbles at $1 million per letter. That’s

$3 milli!

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Interview #3

This past week, Young Jeezy welcomed Philadelphia emcee Tone Trump to his Corporate

Thugz Entertainment imprint. Now, in a recent interview with XXL, Trump talks signing with

the Atlanta rapper’s label.

Tone Trump explained that Jeezy actually announced that he had signed the rising Philly art-

ist to his label to a crowd full of people in a Miami club. He said, though, that the celebration

quickly turned into work, as the rest of the CTE team’s trip was spent working on music in the

studio.

“[Jeezy] bought $12,000 in [Moet] champagne, it was

all rose except one bottle of Ace of Spades. He gave me

the bottle of Spades. We did the toast, welcomed me to the

family. Crowd went off,” he recalled. “It’s been whirl-

wind man...I’m the newest member of CTE. I was

in Miami for four days I didn’t even see the beach.

Big homie, his work ethic is crazy. When we didn’t

have events to go to, from ten in the morning until

seven in the morning turning up. We did a bunch

of new records. I’d rather be working than party-

ing.”

He added, “You gonna see an instant immediate impact.

We got tons of records and visuals. I’m focused. [Jeezy]’s

behind me 2,000 percent. I want to make him look like a genius. How many artist get to sign

with their favorite artist?”

Tone Trump

Tone Trump was born in West Philadel-

phia and raised by a Muslim family, later

changing his name to Abdul Sallam.His

initial desire to be a professional basketball

player ended after he was expelled from

high school, so he focused his attention on

his music. In 2007, Tone Trump teamed up

with fellow Philadelphia-area rappers Jay

Bezel and Hedonis da Amazon to produce

an antiviolence single entitled “Every Day

Is Crazy.”One of Tone Trump’s songs was

chosen for the soundtrack for Close to

Death, a documentary on urban

gun violence by Philadelphia-based

producers, getting him on the

radar of a few major record

labels.He also owns his

own record label,

Top Notch Enter-

tainment. He

was also signed

to G-Unit Philly

and also a mem-

ber of The G-Unit Philly

Group (with Mike Knox,

Ive Vegas, Cotic) from 2009

he left the label due to a feud with co mem-

ber Mike Knox . In January 2010, Tone

Trump made a collaboration with Black Wall

Street’s artist Nu Jerzey Devil called “What

It Look Like.” He recently signed a deal

with Young Jeezy’s CTE World label. Tone

Trump has close affiliations with burgeon-

ing entrepreneurs Hood Rellic, Chris Banks

of clothing label Banks and Ross Collection,

as well as significant collaborations with

fellow rap artist and model agent Smutty

Major Movez www.farrariredmodels.com.

Numerous business owners support Tone

Trump and his music. Tone Trump is

the author of many catch phrases such

as “Let’s Win” and “Hustle or Starve”.

Tone Trump remains a popular trend-

ing subject on both Twitter and

Instagram. Tone Trump

recently won artist of the

year at the Philly Hip Hop

Awards in 2012. He cur-

rently has a new song Ghetto

Boy featuring Freeway Ricky

Ross Produced by Smitti Boi.

Invicta

Invicta

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Interview #6

Chanel West CoastWhile at SXSW in Austin, Texas, Chanel West Coast announces to Bootleg Kev of Power 98.3 that she is the newest artist signed to Young Money Entertainment.

She also mentions that she is managed by the same people that manage Lil Wayne – Cortez Bryant and Gee Rob-erson.

During the interview, Chanel West Coast talks about her upcoming mixtape, work-ing at the Fantasy Factory with Rob Dyrdek, rapping at 14-years-old, having male and female groupies, being a white female rapper, and more.

The new Young Mula signee also speaks about her label-mate Lil Twist turning Justin Bieber into a dif-ferent person and lets Bootleg Kev know that Young Money and Cash Money are two different labels with different artists

Were you rapping prior to your initial involvement

with MTV’s Rob Dyrdek’s Fantasy Factory and

Ridiculousness?

I’ve been rapping ever since I was 14 years old. I’ve

been pursuing music for a long time and that’s really

my main focus in life. I was on these shows for the

meantime, because I didn’t come from money. I was

really broke around the time that the opportunity was

offered to me and the show was a great opportunity

to not only be in the spotlight but to make money-

which I really needed. So, yeah, I’ve been rapping

way before I was on TV.

Although you’ve been rapping since the age of 14, at

what point did you decide that you wanted to make a

career out of it?

I always knew that this is what I want-

ed to do. I always knew I wanted to

do music, and be in the entertainment

industry. As a child, I was always

involved in the performing

arts such as hip-hop dances,

choirs, and drama. So pret-

ty much I always knew that

I wanted to make a career out

of music or something along

those lines.

Who would you consider as

your career mentor?

The producer who just did my mix-

tape, Rich Skillz, it was meeting him, which helped

me get to the next level of my career- musically. Be-

cause I’ve worked with a lot of producers and every-

body would tell me “You have a dope voice and your

talented” , but it was Rich who kept it real with me,

and told me to step my game up a little more lyrically.

So I took his advice, and I got in the zone and began

writing every single day until I got better lyrically.

Through his positive influence I am where I am today-

signed to Young Money Entertainment.

How did you feel when you officially signed to Young

Money… Did it feel real?

It’s so crazy, I’m a huge fan of Wayne‘s. Being a fan

of his, when I caught the official news that I was going

to be on the label- it was the most exciting thing in my

life. I felt it was real because I’d been working so

hard, I wasn’t to surprised, just really excited!

What inspired the title of your mixtape “Now

You Know”?

The title is dedicated not only the haters,

but to the people that doubted me be-

cause a lot of people assume because

I’m a happy and funny girl on TV,

that there is no way that I

could be a rapper or there’s no

way I’m “about that

life”. I call it “Now You Know” because once you

hear it- it’s like you know! You can tell through my

music that I can rap, and just lyrically what I’m say-

ing, you could tell the type of life I lived and who I

really am… and now THEY KNOW!

Who are some of the major features on your mixtape?

French Montana, Robin Thicke, Snoop Dog, Honey

Cocaine, Evan Ross, and TY Dolla $ign… its kind of

crazy because I’m friends with all of them so it came

naturally.

So working with them

came easy because you

guys were friends?

Kinda of but kind of

not. Snoop was one

of the harder features

to get because he’s so

busy but I knew I had

to make that happen

because my name is

Chanel “West Coast” and I feel as though I couldn’t

be Chanel “West Coast” without having a song with

Snoop Dogg. He’s like the OG of the West Coast.

What can fans expect from ‘Chanel West Coast’ 5

years down the line… where do you see yourself as

an artist?

As an artist, in the next five years, I definitely wanna

have several albums out. I want to be able to put a ton

of music out for my fans and not keep them waiting. I

definitely think in the next 5 years I’ll have my own

fashion line because I’m very into fashion. Also,

I would like to get into the acting world a little bit

more too. I wanna do it all!

Is there anything else that you would like the world

to know about you that they don’t already know?

I would like them to know that it wasn’t easy for me.

I think that a lot of people have this misconception

that being on MTV made it easy for me to break into

the music industry, when in reality it made it 10x

harder. Because when

you come from being

on a reality TV show,

people automatically

label you as not hav-

ing any talent. This is

something I’ve been

doing my whole life

and I worked really

hard at it and it wasn’t

easy. I don’t come from money or anything, it wasn’t

like I had my dad making phone calls hooking me up

with studios or anything. I basically had to work my

butt off since I was 14 years old. The biggest miscon-

ception that people make about me is that I’ve had

everything handed to me when it was completely the

opposite of that.

My advice would be to stay persistent and be pre-

pared to work hard!

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