Yahoo! Canada SES

8/6/2019 Yahoo! Canada SES

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Web 2.0 &

Search EnginesSearch Engine Strategies 2008

Ambles Kwok

Senior Engineering Manager

Yahoo! Canada Inc

YAHOO! CONFIDENTIAL

Search Engine Strategies 2008

Ambles Kwok

Sr. Engineering Manager

Yahoo! Canada


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What I am (and am not) about to tell you?

SEO: The Goal

Web 2.0 & Semantic Web

SEO + Semantic Web = SEO 2.0

Yahoo! Semantic Web Strategy in Search

Optimize your AJAX/Flash/UGC pages

Cover details all Microformats

Comparing eRDF, RDF, and RDFa

Create your first SearchMonkey

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SEO: The Basics

SEO

Drive Traffic

Lots of Traffic

How?

Be found

Drive Click Thru

PicturebyF

lickruserma

ri78100

8

PicturebyFlickruser

lyn

ac

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Web 2.0 (definition by tag cloud)

Tag Cloud by Markus Angermeier

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Semantic Web (definition by example)

vs.

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Content vs. Contextual Data

Paris Hilton Hilton (in) Paris

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Paris Hilton

Paris


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Semantic Web Before you know it!

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myblog

rel=nofollow
http://myblog.com/http://myblog.com/http://myblog.com/http://myblog.com/http://myblog.com/


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Live Semantic Web Example: SES 2008 on

Upcoming

hCard

hReview

Reviewer: June 13, 2008


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Yahoos SearchMonkey

Web 2.0 + Yahoo! =

SearchMonkey + POSH = SEO 2.0

Supported HTML Annotations:microformats, eRDF, & RDFa

Supported Microformats: hCard,

hEvent, hReview, hAtom, XFN 1.1 Leverage semantic web to enable

blended search

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SearchMonkey Live Example

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SearchMonkey Example

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A Few SearchMonkey Examples

http://gallery.search.yahoo.com/

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Semantics Web & SEO?

What does it mean to me?

How does Semantics Web affectmy Search Engine Strategy?

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Imagine

You perform a search for a persons name and see

their family tree, business acquaintances, friends andsignificant others, along with the ability to downloadtheir vCard (possibly to your handheld)

You search for a keyword such as Ford mustang andreceive a list of sites, photos, and documents that

people have decided to relate to the word Fordmustang through tagging on their website.

You search for a product and receive a list of reviewsrelated to that product which people all over the net

have posted on their website. You search for a specific date and receive a list of

categorized events occurring on that date that peoplehave posted on their website.

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Source: http://blog.usweb.com/archives/how-microformats-affect-search-engine-optimization-seo/


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Semantic Web Search & Conclusion

Context is King! Keywords, URL, & links are SEO 1.0

Structured pages are SEO 2.0

Semantic Web is NOW! Adopt it NOW! Semantic Web + Search Engine

Think outside the browser

Define your own heatmap

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Appendix: Resources

Contact: [email protected]

Semweb/SW: http://www.w3.org/2001/sw/

SearchMonkey:http://developer.yahoo.com/searchmonkey/

Microformats: http://microformats.org/

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mailto:[email protected]://www.w3.org/2001/sw/http://developer.yahoo.com/searchmonkey/http://developer.yahoo.com/searchmonkey/http://www.w3.org/2001/sw/mailto:[email protected]


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Facts

Yahoo SearchMonkey supportsmicroformats, eRDF, and RDFa

Microsoft Outlook supportshCalendar

Google Maps supports hCard (permalink)

Alexa (AWSP) supports hCardSearch

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http://googlemapsapi.blogspot.com/2007/06/microformats-in-google-maps.htmlhttp://googlemapsapi.blogspot.com/2007/06/microformats-in-google-maps.html


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Web 2.0 Definition

Web 2.0 is a set of economic,social, and technology trends thatcollectively form the basis for the

next generation of theInternet a more mature,distinctive medium characterized

by user participation, openness,and network effects.

Source: OReilly Radar Web 2.0 Principles and Best Practices

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Web 2.0 (definition by tag cloud)

Tag Cloud by Markus Angermeier

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Mircoformats (f)

A schema to providecontextualization

New buzzword after XML

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