Yahoo! at RoNewMedia
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Transcript of Yahoo! at RoNewMedia
1
Romania & Yahoo! in the Global Internet Advertising
Market:Marvin LiaoNov 11, 2008
2
Internet Penetration and Growth in Central and Eastern Europe
Source: Internet World Stats June: 2008
Global Internet Usage
China
JapanSouth Korea
CanadaUS
Mexico France GermanyBrazil
UK
Russia
India
0%
5%
10%
15%
20%
25%
0% 20% 40% 60% 80% 100%
% Internet Users Broadband
% W
eekl
y M
edia
Co
nsu
mp
tio
n
Ipsos “The Face of the Web” 2005 & Population Reference Bureau 2006 dataSize of circle represents total audience
Broadband Penetration
Gaming
EmailDomestic + global?
TVInstant Messaging Podcasts
Blogs
RadioSMS
TiVo/DVR
Groups
Mobile
Magazines
Social networksFacebook
YouTube
iTunes
Peer-to-peer
Time-shifting
Surfing
Billboards
Social media + programmed content?
Mix of traditional + online?
Buy direct + use an ad network?
Mobile devices
Video + search + display + mobile?
Context + behavioral targeting?
Online
Questions we’re hearing from marketers:
• “How do I get my audience’s attention?”• “How do I participate in their conversations?”• “What’s the right balance of investment to reach my consumers?”
To connect people to their passions, their communities, and the world’s knowledge.
To be the “Must Buy” and “Partner of Choice” for the Top Advertisers and Agencies in the World.
• Broad reach to quality audiences• Unmatched consumer insights• Increased relevance and engagement• Partnership for results
Yahoo! provides:
Who is on Yahoo! ??
Source: Insites Consulting Research, June 2008
Highly Engaged Audience
Source: Insites Consulting Research, June 2008
Understanding the Impact of Your Campaign
• Yahoo! Snapshot is a campaign measurement and analysis report that provides “beyond the click” campaign data, and empowers you to answer the questions that you want to know:
– What is the age and gender of people who saw my ads?
– How does the online behavior differ between the people who saw my ads and those that clicked on them?
– Where else can I find my target audience on the Yahoo! Network?
– What is my best performing creative? Placement?
Campaign Brand Score Reports
“If You want to go quickly, go alone. If you want to go far, go together.” --African Proverb