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Britain’s first and only concise quality newspaper‘The Essential Daily Briefing’20pNon-biasedSister newspaper to The Independent

Yafet Bisrat

Leeds College of Art

yb96290@students.leeds-art.ac.uk

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YCN BRIEF : i Newspaper

Issue:

Newspapers have recently become less popular amongst students and young people, who are currently accustomed to receiving the news via digital media.

We have created a campaign that aims to transform the way the newspaper is cur-rently perceived by university students.

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Vending Machines

We have taken inspiration from distribution methods used in other parts of the world in order to offer an alternative to traditional sales techniques in the UK.

Implementing newspaper vending machines in care-fully considered locations would significantly increase enthusiasm and circulation amongst students.Pr

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Yafet Bisrat

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‘i Student’

The inclusion of a weekly student pull-out sec-tion containing relevant, informative content could serve as a nationwide platform for the student community.

Potential Content:

- Student News Matrix/Editor’s letter- University profile/article- Secondary articles- Reviews/event listings- Student sports news

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