Ya Guidelines

8/9/2019 Ya Guidelines

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Graphic Standards



Organizational Identity To understand the function and valueof organizational identity, it is importantto recognize that every company has aspecific public identity—an appearancewhich is the sum total of all impressionsmade in print, promotional material,

online, operational and marketingbrochures, stationery, business forms,signs and other visual displays. Eachof these elements of communicationcontributes to the overall impressionpeople have of the organization.

When an organization’s identificationprogram is a coordinated one, witheach element integrated with allothers, it projects a unified characterwhich works effectively to reinforceall of its activities. In many cases, it

also helps each operation to be morecost-effective in its communicationefforts by simplifying certain decision-making processes.

The purpose of this manual is toexplain the components of the YoungAudiences identity program, to defineits graphic design standards, and toillustrate how these standards areapplied. The guidelines are detailed

working tools intended to assist allwho are involved in the implementationand control of the new identity. Manyof the standards depend on relativesize, proportion, and position and havebeen developed through carefulconsideration of many factors, bothfunctional and aesthetic. Adhering tothe graphic design standards willensure continuity, a high standard ofquality, and a clear, consistent identityfor all Young Audiences’ chapters.

1

A Time for Change The new Young Audiences logocombines the unique image of the YAsun with the traditional SchoolBooklettering of the name Young Audiencesand the phrase “Arts For Learning”.The new logo is intended to make aconnection between “who” we are(Young Audiences) and “what” we do

(Arts for Learning). The phrase “arts forlearning” is not a focused reference tothe Arts for Learning web site; ratherit is meant to suggest its genericmeaning, thereby connecting “Arts” and“Learning” in the mind of the public,both as an imperative declaration-ArtsFor Learning!–and also as a statementabout the value of Young Audiences’programs as a way of learning in andthrough the arts.

These multiple, nuanced meaningssuggest a strong statement of advocacyas well as a functional definition of theuse of the arts in educational settings.



2

Typography One of the key factors of the identity isthe use of the type that accompaniesthe logotype. Using a consistent familyof typefaces that is linked by design tothe logotype, reinforces the brand.

New Century Schoolbook is introducedas the primary typeface for the Young

Audiences Arts for Learning logoand for all chapter names as well astaglines. This typeface should be usedfor all custom information on printedapplications such as business cards,letterheads, etc.

New Century Schoolbook is alsoavailable in other weights, as well asitalics, which may be useful for certaincommunications. This typeface familyis flexible enough to be used for bothtext and display.

Details on type sizes and usage

standards are specified for eachapplication in the pages to follow.

New Century Schoolbook

abcde fgh i jk lmnopqrs tuvwxyz

A B C D E F G H I J K L M N O P Q R ST U V W X Y Z

1234567890

New Century Schoolbook Bold

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQR

STUVWXYZ

1234567890

New Century Schoolbook Italic

abcde fgh i jk lmnopqrs tuvwxyz

A B C D E F G H I J K L M N O P Q R S

T U V W X Y Z1234567890



3

1/2 Y 1/2 Y

1/2 Y1/2 Y

X

Y

X

The Logo The Young Audiences Arts forLearning identity consists of two parts:(1) The Symbol and (2) The Logotype.

The simplicity of the logo elementsallow for the reproduction of the logoin extremely small sizes and in a widerange of reproduction techniques.

The guidelines for both elements areillustrated on the following pages.

A lockup of the two elements has beendesigned and is shown below withspecifications on the relationship

between the symbol and logotype.Lockups for chapter and affiliates areillustrated on page 10.

Clear space around the YoungAudiences Logo ensures that it hasmaximum visibility and impact on everycommunication. Avoid crowding the

logo with other graphic elements suchas typography and imagery. As illustrat-ed, 1/2 the height of Young Audienceshas been chosen as the standard unitof measurement for calculating thelogo clear space.

Logo with clear space



4

Color Specification Please refer to the specificationsbelow when reproducing the identityelements in color. If the logo is partof a full color process reproduction,the colors should be created withCMYK screen tints. These percent-ages are approximate, depending onink, paper, and printing equipment.

In all reproductions the sun symbol,as well as Arts for Learning should berepresented in the same color.

On contrasting colored backgroundspart of the logotype and the sunsymbol can reverse out to white,however, the guiding principles oflegibility, contrast and clarity must beapplied in all cases. For use on fullcolor images the background colorshows through the sun symbol as

shown.

The sun symbol must never be printedin black.

Full Color Reproduction PMS Match Color 4/Color Process RGB Hexidecimal

Sun Symbol 116 (Yellow) 10 M, 100 Y 100 R, 75 G, 0 B FFCC00

and Arts for Learning

Young Audiences 299 (Blue) 85 C, 19 M 0 R, 56.3 G, 85.5 B 0066FF



5



National Headquarters

Stationery

The letterhead or business card isoften the first and sometimes theonly direct contact between ourorganization and donors. Stationeryitems are perhaps the most frequentlyused means of communication inand outside the organization. It istherefore important that each pieceof correspondence makes the bestpossible impression.

The basic stationery items shown inthese guidelines were carefullydeveloped into a system, unifying theappearance of all Young AudiencesArts for Learning organizationstationery and business papers.

In the stationery as well as otherapplications the sun symbol movesaround from piece to piece. This givesthe identity a playfulness and flexibilitywhich is important to the overall feel ofthe organization.

Business cards: Sun center is equal to3 lines of the logotype.

Letterhead: Sun center height is equalto 4 lines of the logotype.

Envelopes: Sun center height is equalto 3 lines of the logotype.

1/8"

7/8"

1/4"1/4"

Young Audiences Inc.115 East 92nd StreetNew York, New York, 10028Telephone (212)831-8110

Brooks ThomasChairman

Young Audiences Arts forLearning

Y Y

1/8"Type for address and phone numbers:

New Century Schoolbook, 8/9 pt.

Type for listing of Board MembersNew Century Schoolbook Regular andItalic, 6.5pt.

Color:Young Audiences (logo): PMS 299 USun Symbol: PMS 116 UAddress and Name: PMS 299 UArts for Learning (logo): PMS 116 U

Listing of Board Members: PMS 299

Paper Stock:24# Champion Benefit Writing,white, vellum, (100% recycled)

Standard Sizes:Letterhead 8 1/2" x 11"Business Cards 3 1/2" x 2"Envelope #10

6

1/4"

1/4" 1 3/8"

1 1/4"

3/4"


115 East 92nd StreetNew York, NY 10028

1/4"



7

115 East 92nd StreetNew York, NY, 10128Tel: 212.831.8110Fax: 212.289.1202www.youngaudiences.org

Date

Addressee,s Name

Company or OfficeAddressCity, State Zip

Salutation:

This letter demonstrates the recommended typing format for all correspondence andis an integral part of the letterhead design.

The date is top-aligned with the bottom of the sun’s rays and 1.75 inches from theleft edge, setting the margin for the entire letter. The addressee

,s name is positioned

flush left, two spaces below the date. Title, company name, etc. are positioned flushleft under the addressee

,s name. The salutation appears three spaces below the

address.

The body of the letter begins two spaces below the salutation using single spacingbetween lines and double spacing between paragraphs. There are no indentations.The maximum line length should not exceed 6.25 inches.

A double space separates the body of the letter from the complimentary close withfive spaces to the name of the sender and the title.

When possible, use a sans serif typeface such as Arial 12 pt. type for allcorrespondence.

Complimentary close,

Name of senderTitle

AB/cdEnclosure

cc: Receiver,s name

3/8"

6/8"

2"

Center line

3/8"

1/2"

1"

1/4"

1 3/4"


Founders Mrs. T. Roland Berner Mrs. Edgar M. Leventritt Mrs. Lionello Perera Rudolf Serkin

National Board of DirectorsChairman Brooks Thomas

President John W. Creamer

Chairman Emeritus

J. McLain Stewart

Vice PresidentsThomas R. Berner Mrs. Michel P. Fribourg Mrs. Maurice R. Greenberg Lady Maughan Mrs. Larry Robinson Mrs. James P. Warburg

Treasurer Nathan W. Pearson, Jr.

Secretary Mrs. John W. Straus Directors M. Bernard Aidinoff Mrs. Kenneth G. Beitz Kevin J. Bradicich Janet Langhart Cohen Mrs. Charles N. Cooper Mrs. Robert M. Frehse, Jr. James H. Gellert

Mrs. Peter M. Grounds Dr. Willie L. Hill, Jr. Mrs. Joseph G. Hodges, Jr. David Houser Mrs. Marjorie Hyman Mrs. William R. Kimball Peter S. KrausYo-Yo MaWynton Marsalis Dr. Kathryn A. Martin Doris P. Meister Mrs. Eugene Mercy, Jr. Frederick J. Morsches Mrs. Irving Moskovitz Mary P. Nass Mrs. Charles I. Petschek Meridel J. Prideaux L. Jan Robertson John S. Rose Peter E. Sargent Martin E. Segal Beverly Sills Elizabeth W. Smith Mrs. Morton I. Sosland Richard Stoltzman Martin J. Sullivan Diane K. R. Volk Mrs. John L. Weinberg Nola L. Whiteman Mrs. James D. Wolfensohn

Board Members Emeritus Mrs. Howard L. Clark Mrs. Sampson R. Field Mrs. Walter L. Wolf

National Executive Director Richard Bell

Letterhead and envelope are shownat 85% of the actual size.



40% black

8

Black and WhiteGrayscale Usage

The preferred logo treatment is fullcolor but in circumstances whereusing color is not an option, such as innewspaper advertisements or certainblack and white only printing jobs thegrayscale version of the logo isacceptable.

In the case of a fax form where agrayscale logo will not transmit,do not use the sun symbol as partof the layout; an example is shownat the right.

The same rules apply for all chaptersand affiliated programs.

85% black

40% black

40% black



9

115 East 92nd Street

New York, NY, 10128

Tel: 212.831.8110

Fax: 212.289.1202www.youngaudiences.org

13/4"

11/2"

1/2"

1"3/8"

1/4"

1/2"


Fax

To

From

Date

Message

Fax

Fax

Pages Including Cover

Fax form is shown at 85% of the actual size.



10

Chapter Logo

Chapter Logos Young Audiences Arts for Learningis an organization that is continuallygrowing. In order to project a cohesivelook for all chapters and affiliateprograms it is important to followthese specified guidelines in producingthe chapter logos.

There are certain exceptions to therules that have been addressed suchas affiliates that have a name otherthan Young Audiences. The flexiblenature of the identity system allowscertain programs to use the elementsof the logo in a unique way that tiesthem to Young Audiences Arts for

Learning while keeping their name inthe primary position.


X

Y Y

X

Z

1/2 Y

Western MontanaZ



11

X

Y Y

X

Young

Audiences Arts forLearning

X

Y Y

X

Z

1/2 Y

Z Woodruff Arts Center

X

X

Chapter Logo

Affiliated Organization Logo

Affiliated Organization Logo



Chapter Stationery The layout of the basic stationery itemsfor chapters are illustrated below.The letterhead on the right shows themargin and alignment for a letterheadwhich does not use a board memberlisting, if a board member listing is usedplease refer to the the layout on page 7.

In some cases chapters may have atagline or quote that they would liketo use on the envelopes. If required,the text should be New CenturySchoolbook Italic, 8/9 pt in PMS 299and placed 1/8" from the bottom edgeand left aligned with the address above.

If the chapter needs to have the legalname, for example, “Young Audiences ofWestern Montana Inc.” on the letterheadplease add it to the address block.

Symbol to logotype ratios:

Business cards: Sun center is equal to3 lines of the logotype.

Letterhead: Sun center height is equalto 4 lines of the logotype.

Envelopes: Sun center height is equalto 2 lines of the logotype.

1/8"

1 1/8"

1/4"1/4"

P.O. Box 9096Missoula, Montana 59807Telephone: 406-549-2984alaynusa @montana.com

Alayne O. Dolson Executive Director

Young Audiences Arts forLearningWestern Montana

Y

Y

1/8"Type for address and phone numbers:

New Century Schoolbook, 8/9 pt.

Color:Young Audiences (logo): PMS 299 UAll type: PMS 299 UArts for Learning (logo): PMS 116 USun Symbol: PMS 116 U

Paper Stock:24# Champion Benefit Writing,white, vellum, (100% recycled)

Standard Sizes:Letterhead 8 1/2" x 11"Business Cards 3 1/2" x 2"Envelope #10

12

5/8" Young Audiences Arts forLearningWestern MontanaP.O. Box 9096 (221 E. Front)Missoula, MT 59807

1/8"

1/4"

1/8"



13

Date

Addressee,s Name

Company or OfficeAddressCity, State Zip

Salutation:

This letter demonstrates the recommended typing format for all correspondence and isan integral part of the letterhead design.

The date is top-aligned with the bottom of the sun’s rays and 1.5 inches from the leftedge, setting the margin for the entire letter. The addressee

,s name is positioned flush

left, one space below the date. Title, company name, etc. are positioned flush left underthe addressee

,s name. The salutation appears three spaces below the address.

The body of the letter begins two spaces below the salutation using single spacingbetween lines and double spacing between paragraphs. There are no indentations. Themaximum line length should not exceed 6.25 inches.

A double space separates the body of the letter from the complimentary close with fivespaces to the name of the sender and the title.

When possible, use a sans serif typeface such as Arial 12 pt. type for allcorrespondence.

Complimentary close,

Name of senderTitle

AB/cdEnclosure

cc: Receiver,s name

P.O. Box 9096 (221 E. Front)Missoula, MT 59807Telephone: (406)721-3194

1"

6/8"

2"

Center line

3/8"

3/8"

1"

11/2"


Western Montana

Letterhead and envelope are shownat 85% of the actual size.



14

National and Chapter

Web Guidelines

For use on the web site the logoshould be used as presented below.For the Young Audiences Arts forLearning, national web site, the logoshould be in a white band at the topof the page.

For each of the chapters, the web siteshould be designed to follow thedesign below using a blue band at thetop of the site, the sections within thenavigation, the images and content willvary from chapter to chapter, but thebasic look should be consistent.

It is important to keep the design ofeach web site clean and simple.The consistent use of the band at thetop will project a united front andstrengthen Young Audiences Arts forLearning, as a whole.



15

Program Guide Brochure

Press Kit Folder

Press Kits and Program

Guide Covers

The examples below show a presskitfolder and program guide brochurecover which are good examples ofhow to use the sun symbol outsideof the lockups to take advantage of itsillustrative nature as well as of theflexibility of the identity system. Inthese cases it would be appropriateto include the lockup on the back asan official signoff.

Symbol to logotype ratios are asfollows.

Press Kit: Sun center height is equalto 2 lines of the logotype.

Brochure cover: Sun center height isequal to 4 lines of the logotype.




Do not use the logotype too

close to the symbol

Do not use the sun symbol in black Do not use multiple colors in the symbol l

Do not change the scale of the logoto the chapter name

Do not set the chapter name in all caps.

Do not blu

uality ver

Do not add Inc. to the logotype


Do not create a new lockup

Do not use alternative colors


Do not use alternative typefacesfor the logotype


Virginia


MASSACHUSETTS

Do not put the logo in a shape

16

Dont’s Consistent use of the logo within theorganization as well as from chapterto chapter gives the identity a strongand cohesive presence. Here are someexamples of what should not be doneto the logo and lockups.

Never use the sun symbol in black,if color printing is not available, pleaseleave the symbol off unless it can beknocked out to white. For reproductionin grayscale please refer to page 8.



A downloadable pdf version ofthis document, is available atwww.youngaudiences.org.

All questions concerning the useof this identity including permissionrequests from outside organizationsto reproduce the logos should bereferred to:

Young Audiences Arts for Learning115 East 92nd StreetNew York, NY 10128-1688Tel: 212.831.8110Fax. [email protected]

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