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![Page 1: Y rt BAKING TE M Dessertapi.ning.com/files/Um1brplg1e8cA9Ob9ozKNZUdjQy4iJlBrbEodK6KQ9… · edItORIaL StateMeNt DESSERT PROFESSIONAL is a trade publication delivered bi-monthly to](https://reader034.fdocuments.us/reader034/viewer/2022051601/5acabcad7f8b9acb688e4a4b/html5/thumbnails/1.jpg)
edItORIaLStateMeNtDESSERT PROFESSIONAL is a trade publication delivered bi-monthly to 32,000 dessert professionalsconsisting of pastry chefs, frozen dessert retailers, chocolatiers, bakers, caterers and other industryprofessionals.Ourmissionistopromote,displayandenhancethecultureofdessertsandbakinginNorthAmericabyprovidingvaluableinformationdesignedtoenhancecustomersatisfactionandcompanyprofit.
DESSERT PROFESSIONAListheresourceforthisever-growing,ever-in-demandpooloftalented,creativeandinfluentialfoodartists,andaforumfortheexchangeoftheirideasandtechniques.
EACH ISSUE CONTAINS: • Recipesandtipsfromthefinestprofessionalsinthecountry,writteninbothouncesandthemetricsystem. • In-deptharticlesonpastrykitchen/bakeryprofitability,icecreamtrends/profitability,equipment, beverages,tabletoppresentationsandculinaryschoolcurricula. • Interviewswith,andarticlesfromthetopprofessionalsinthefield. • Step-by-steptechniquesfromthemasters. • News,trendsandcompetitionupdates.
MEDIA KIT 2012
Sendinsertionordersto:
Jeffreya.dryfoosPublisher
12 West 37th Street
9th Floor, NY, NY [email protected]
PUBLISHED SIX TIMES A YEAR • A HAYMARKET GROUP LTD. PUBLICATIONwww.dessertprofessional.com
December 2011
dessertprofessional.com
$5.95
ProfessionalDessert December 2011
dessertprofessional.com
$5.95
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•Advertisements are accepted upon therepresentationthatadvertiseranditsagencyhavetheright to publish the contents thereof. In considerationofsuchpublication,advertiseranditsagencyagreetoindemnify and hold Publisher harmless against anyexpense or loss including attorney’s fees by reason ofanyclaimsarisingoutofpublication.
•All contents of advertisements are subject toPublisher’s approval. Publisher reserves the right toreject or cancel any advertisement, insertion order,spacereservation,orpositioncommitmentatanytime.
•Positioning of advertisement is at discretionof Publisher except where a request for a specifiedpreferred position is acknowledged by Publisher inwriting. Preferred position cannot be guaranteed ifmaterialarrivesafterclosingdates.
•Publisher shall have no liability for errors in keynumbers.
•Cancellations or changes in orders may not bemade by the advertiser or its agency after the closingdate.
•Publishershallnotbeliableforanycostsordamagesifforanyreasonitfailstopublishanadvertisement.
•Publisher shall have the right to hold advertiserand/oritsadvertisingagencyjointlyandseverallyliableforsuchmoniesasaredueandpayabletoPublisherforadvertising which advertiser or its agent ordered andwhichadvertisingwaspublished.
•No conditions other than those set forth in theserate sheets shall be binding on the Publisher unlessspecificallyagreedtoinwritingbythePublisher.
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•Publisher assumes advertisers agree to theconditionssetforthintheseratesheetswithoutfurthernotice.
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2012Closingdates digitalRequirements
Black&White 1x 3x 6x
FullPage 3192 3000 28092/3Page 2554 2401 22471/2Page 1915 1800 1685
Digest 1915 1800 16851/3Page 1361 1280 11981/6Page 680 638 5981/12Page 336 316 295
twoColor 1x 3x 6x
FullPage 3896 3662 34292/3Page 3115 2928 27411/2Page 2304 2166 2028
Digest 2304 2166 20281/3Page 1616 1538 1422
FourColor 1x 3x 6x
FullPage 4700 4500 43002/3Page 3667 3448 32271/2Page 2750 2586 2420
Digest 2750 2586 24201/3Page 1866 1754 1682
Covers 1x 3x 6xInsideFront
Cover 6000 5640 5275
InsideBackCover 5250 4935 4620
BackCover 6250 5875 5500
ISSUe Space Material
February 12/23 1/3April 2/17 3/2June 4/20 5/4
August 6/22 7/3October 8/17 9/4
December 10/19 11/2
adSpecsFull-PageSpreadLiveArea.....................15”x10”Full-PageSpreadwithBleed*................16.5”x11.375”Trimmingto..............................................16”x10.875”
FullPageLiveArea...................................7”x10”Full-PagewithBleed**...........................8.25”x11.125”Trimmingto...............................................8”x10.875”½½PageSpreadLiveArea........................15.25”x5”½ ½PageSpreadwithBleed*...................16”x5.375”Trimmingto...............................................16”x5.25”½½ PageHorizontalLiveArea.................7”x4.875”½½ PageHorizontalwithBleed**..........8.25”x5.375”Trimmingto............................................... 8”x5.25”
½ PageVerticalLiveArea.......................3.5”x10”½½ PageVerticalwithBleed**...............4.125”x11.125”Trimmingto............................................... 4”x10.875”
1⁄3VerticalLiveArea.................................2.25”x10”1⁄3VerticalwithBleed**...........................2.75”x11.25”Trimmingto...............................................2.625”x10.875”
1⁄3SquareLiveArea...................................4.25”x5.5”1⁄3SquarewithBleed**............................4.875”x6.625”Trimmingto...............................................4.75”x6.5”
1⁄3HorizontalLiveArea............................7.25”x3.5”1⁄3HorizontalwithBleed**......................8.25”x4.25”Trimmingto...............................................8”x4”
2⁄3Vertical....................................................4.625”x10”
Digest-Vertical.........................................4.625”x7.312”
1⁄6Vertical....................................................2.25”x4.875”
1⁄6Horizontal.............................................4.625”x2.25”
1⁄12Square....................................................2.25”x2.25”
Classified....................................................2.25”x1”
*Onbleedspreads,readingmattershouldbecenteredin15”x10”toavoidtrimmingoff.
**Safetymargin:Bleedadvertisersshouldadheretoasafetymarginof½½”fromtrimandmargin.
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Acceptable file formats:•PDFHigh(Press)resolution(Preferredfileformat)•Tiff(Alllineworkfilesminimum300dpi.)•Allimagesinadsmustbe300dpiandCMYK.
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