Y Optima Overview Deck

20
Y Optima Real Time Audience Platform

description

 

Transcript of Y Optima Overview Deck

Page 1: Y Optima Overview Deck

Y Optima

Real Time Audience Platform

Page 2: Y Optima Overview Deck

Y Optima - Global Scale. Precise Targeting. Superior ROI.

Our Vision is to

Deliver the Most Relevant Ad Experience to Consumers

across Devices,

and Drive Results for Advertisers in the process.

Y Optima is a Real Time Audience Platform that leverages

Precision Targeting and Predictive Intelligence to deliver

Engagement & ROI at scale for Marketers globally thru Display

Advertising across Devices.

2 Confidential | © Y Optima

Page 3: Y Optima Overview Deck

Intro to Real Time Marketing

Confidential | © Y Optima 3

Page 4: Y Optima Overview Deck

Display 2.0: Arrival of RTB & Audience Targeting

Real Time Bidding

Automated Media Buying Process

Massive scale display inventory

auctioned in real time on per-

impression basis

Buy only impressions that matter;

pay exactly what it’s worth for you!

Audience Targeting

New way to target consumers

From websites as proxy to

connecting with your precise

audience at scale.

Dynamic, personalized messaging

4 Confidential | © Y Optima

Page 5: Y Optima Overview Deck

Display 1.0

One flat CPM rate for all impressions on

a website is sub-optimal

Lowers Efficiency and ROI

Buying without Audience Targeting

Looking for a needle in the haystack

Display 2.0

Identify prospect based on real-time

click/conversion probability

Precise Audience Targeting

Bid-amount decided based on value of

click/conversion to advertiser

Increased Campaign ROI

5

Display 2.0: Arrival of RTB & Audience Targeting

Confidential | © Y Optima

Page 6: Y Optima Overview Deck

How Marketers Benefit from Display 2.0

OPEN MARKET

Programmatic access to

massive inventory leading to

free market dynamics

OPEN MARKET

UNLOCKING VALUE

SCALE 1:1

MARKETING

TRANS- PARENCY

HIGHER ROI

Confidential | © Y Optima

Page 7: Y Optima Overview Deck

How Marketers Benefit from Display 2.0

UNLOCKING VALUE

Instead of buying sites or

channels, buy only impressions

that matter; exploit value-

based pricing per impression.

OPEN MARKET

UNLOCKING VALUE

SCALE 1:1

MARKETING

TRANS- PARENCY

HIGHER ROI

Confidential | © Y Optima

Page 8: Y Optima Overview Deck

How Marketers Benefit from Display 2.0

UNPRECEDENTED SCALE

Massive Volume with

Tremendous Reach &

Universal f-cap

OPEN MARKET

UNLOCKING VALUE

SCALE 1:1

MARKETING

TRANS- PARENCY

HIGHER ROI

Confidential | © Y Optima

Page 9: Y Optima Overview Deck

How Marketers Benefit from Display 2.0

1:1 MARKETING

Audience Buys with

Dynamic Messaging

using Real-time data

OPEN MARKET

UNLOCKING VALUE

SCALE 1:1

MARKETING

TRANS- PARENCY

HIGHER ROI

Confidential | © Y Optima

Page 10: Y Optima Overview Deck

How Marketers Benefit from Display 2.0

TRANSPARENCY

Efficient Price Discovery;

Site-level Visibility & Controls

OPEN MARKET

UNLOCKING VALUE

SCALE 1:1

MARKETING

TRANS- PARENCY

HIGHER ROI

Confidential | © Y Optima

Page 11: Y Optima Overview Deck

How Marketers Benefit from Display 2.0

HIGHER ROI

Bids Optimized to

Deliver the Performance Goal

OPEN MARKET

UNLOCKING VALUE

SCALE 1:1

MARKETING

TRANS- PARENCY

HIGHER ROI

Confidential | © Y Optima

Page 12: Y Optima Overview Deck

The Y Optima Platform

Confidential | © Y Optima 12

Page 13: Y Optima Overview Deck

Y Optima - Global Scale. Precise Targeting. Superior ROI.

13 Confidential | © Y Optima

Y Optima is a Real Time Audience Platform

• that leverages Precision Targeting and Predictive

Intelligence

• to deliver Engagement & ROI at scale for Marketers

globally

• thru Display Advertising across Devices.

Page 14: Y Optima Overview Deck

Massive Scale of Quality Inventory Worldwide

14

35,000,000,000 Brand-safe Impressions per DAY globally • Largest pool of global

display inventory across PCs,

Tablets & Mobile.

• ComScore top 100, top 500,

top 1000 pubs globally and

more…

• Standard Banners; Rich

Media; Facebook RHS ads &

News Feed; Mobile Web &

Apps; in-Video

Confidential | © Y Optima

Page 15: Y Optima Overview Deck

Real Time Audience Targeting

15 Confidential | © Y Optima

PROSPECTING

RETARGETING

AWARENESS

FAVORABILITY

CONSIDERATION

PURCHASE INTENT

LEADS

SALES

AUDIENCE TARGETING

We identify most relevant ‘mid funnel’ audiences by combining the power of 1st party data & massive scale RTB media!

1. Audience Profiling -

Behavioral mapping of

captive audience

2. Audience Expansion -

Identify prospects thru

look-alike models

3. Real time Targeting -

Target new prospects in

real time.

Page 16: Y Optima Overview Deck

Targeting & Optimization Capabilities

• Inventory

– Platform-reviewed; seller-reviewed; unreviewed

– Content sensitivity filter e.g. forums, social media, political

– Content categories e.g. Autos; Finance; Health; Home & Garden etc.

– Whitelisted vs. Blacklisted sites

– Site Domains

– Fold position

• Targeting

– Frequency cap; Day part; Geo; Language

– Devices; OS; Browsers

– Prospecting; Audience Targeting; Retargeting

• Buying Strategies

– Fixed CPM/CPC buying

– CPM/CPC buying with CPC/CPA optimization goal

– Cost per Unique Visitors (CPUV)

16 Confidential | © Y Optima

Page 17: Y Optima Overview Deck

The Y Optima Advantage

• Global Reach

• Superior ROI

– Algorithms that actually work.

– Audience segments based on explicit and inferred data signals.

– Human intelligence & insights complementing machine Intelligence, to

effectively manage cold start and data sparsity challenges.

• Partnership model

– Transparency and collective insights yield better results and keep

everyone honest.

• Round the clock support (well, almost )

17 Confidential | © Y Optima

Page 18: Y Optima Overview Deck

Putting it all together

18 Confidential | © Y Optima

Global Scale, Brand-safe MEDIA

Best-in-class OPTIMIZATION Algos & Analytics

Innovative & Reliable TECHNOLOGY Stack

Real-time AUDIENCE Targeting

Page 19: Y Optima Overview Deck

Next Steps

Discuss engagement model, commercial terms

Identify pilot campaign, objectives, past insights

19 Confidential | © Y Optima

Page 20: Y Optima Overview Deck

Get Started Today

Email: [email protected]

Phone: +1-415-230-0021

Website: www.yoptima.com

20 Confidential | © Y Optima