XYZ Business PlanXYZ Business Plan

Ron FastRon FastZam BoniZam Boni

Pat TummyPat TummyCliff HangerCliff HangerLee SonlifeLee Sonlife

December 2, 2009December 2, 2009

Executive SummaryExecutive Summary

Take a few bullet points from your Take a few bullet points from your executive summary to describe your executive summary to describe your product, your competitive product, your competitive advantages, how the product will be advantages, how the product will be sold, and the role each member of sold, and the role each member of your team will play in the business.your team will play in the business.

Why XYZ? (Anomoly and Why XYZ? (Anomoly and Opportunity)Opportunity)

• We are addressing an anomaly in the We are addressing an anomaly in the market: There are no snow-ski retailers market: There are no snow-ski retailers in Jackson County, and online/mail-order in Jackson County, and online/mail-order options are limited.options are limited.

• XYZ addresses this anomaly by offering XYZ addresses this anomaly by offering a custom-fitted ski purchase experience a custom-fitted ski purchase experience along with a personal assessment of along with a personal assessment of each customer’s individual needs.each customer’s individual needs.

Strategy for SuccessStrategy for Success

• We will combine shipping orders to We will combine shipping orders to save on overall shipping costs while save on overall shipping costs while saving on the costs of keeping saving on the costs of keeping inventory.inventory.

• We will offer the customer a personal We will offer the customer a personal experience, i.e. offer a high level of experience, i.e. offer a high level of customer service not available customer service not available through online and catalog retailers.through online and catalog retailers.

DetailsDetails

• We plan to be open six days a week We plan to be open six days a week in the old Brown Cafeteria. We have in the old Brown Cafeteria. We have arranged to work in partnership with arranged to work in partnership with Base Camp Cullowhee (BCC)Base Camp Cullowhee (BCC)

• Our hours will be from noon until 8 Our hours will be from noon until 8 PM.PM.

• We expect to sell a minimum of ten We expect to sell a minimum of ten pairs of skis a week on average for pairs of skis a week on average for the first four months.the first four months.

Market InformationMarket Information

• Our customers will primarily be students, Our customers will primarily be students, faculty, and community members who have faculty, and community members who have an interest in outdoor activities.an interest in outdoor activities.

• Our competition is primarily online retailers: Our competition is primarily online retailers: Ski Mall, Snow World, and PowdershopSki Mall, Snow World, and Powdershop

• Our pricing will be a flexible 15-25% Our pricing will be a flexible 15-25% markup on our cost.markup on our cost.

• Our strategy is to offer a unique and Our strategy is to offer a unique and positive customer service experience and positive customer service experience and to selectively discount our products for to selectively discount our products for customers with more elastic demand.customers with more elastic demand.

ManagementManagement

• Our team includes several students with Our team includes several students with outdoor expertise, and our business manager outdoor expertise, and our business manager has five years of experience in retail has five years of experience in retail management.management.

• Our ski fitting experts will handle the Our ski fitting experts will handle the customer service, sales, and marketing, while customer service, sales, and marketing, while our management team (the manager and his our management team (the manager and his assistant) will handle accounting, legal, and assistant) will handle accounting, legal, and human resource issues.human resource issues.

• Other knowledge resources include: the BCC Other knowledge resources include: the BCC Staff, and a private consultant on the ski retail Staff, and a private consultant on the ski retail industry headquartered in Fort Collins, CO.industry headquartered in Fort Collins, CO.

Strategic AnalysisStrategic Analysis

• Strengths: Strong team of experts on Strengths: Strong team of experts on the products we sell.the products we sell.

• Weakness: Remote area for retail Weakness: Remote area for retail location, both within the area and on location, both within the area and on campus.campus.

• Opportunities: Few local competitors.Opportunities: Few local competitors.

• Threats: Online retailers have lower Threats: Online retailers have lower prices.prices.

Projected FinancialsProjected Financials

20102010 20112011 20122012

RevenueRevenueCost of Cost of materialsmaterials

ExpensesExpenses

DepreciationDepreciation

150,000150,000

(112,500)(112,500)

(50,000)(50,000)

(4000)(4000)

200,000200,000

(150,000)(150,000)

(50,000)(50,000)

(6000)(6000)

250,000250,000

(187,500)(187,500)

(50,000)(50,000)

(8000)(8000)

Net Net IncomeIncome

(16,500)(16,500) (6000)(6000) 45004500

ConclusionConclusion

• We project we will be profitable by We project we will be profitable by our third year.our third year.

• ……Opportunity, community, etc.Opportunity, community, etc.