XXVII International Tennis Tournament

October 15 – 23, 2016 Olympic Stadium, Moscow

1. Tournament information 1.1. History 1.2. Players’ list 1.3. Winners and runners-up 1.4. Honoured guests 1.5. Attendance 1.6. Light show 1.7. Special opportunities 2. Advertising and PR 2.1. TV coverage 2.2. Adverts on TV and in cinema 2.3. Outdoor advertising 2.4. Radio and print mass media 2.5. Internet 2.6. Social media 3. Stadium 3.1. VIP area 3.2. Entertainment and food court 3.3. On site advertising 4. Social programmes 5. Special events 6. 2015 Partners 7. Contacts

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CONTENTS 02

HISTORY OF THE TOURNAMENT

“Kremlin Cup by Bank of Moscow” is the 1st International Tennis Tournament in the history of Russia

1990 – 1st ATP Tournament with USD 300 000 prize money in Russia 1996 – “Moscow Ladies Open” Tournament changed name to “Kremlin Cup” 2000 – combined WTA and ATP Tournament 2012 – “Kremlin Cup” was renamed to “Kremlin Cup by Bank of Moscow” 2015 – Tournament turned 26 years old

1990 1996 2000 2012 2015

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USD 1 539 525 – 2015 total Tournament prize money, including: USD 768 000 – women’s Tournament WTA Premier 700

USD 771 525 –men’s Tournament ATP World Tour 250

EXCITING PLAYERS’ LIST

The top seeded Men’s players (ATP Rankings as of October 12)

Marin Cilic (Croatia, #12) Roberto Bautista Agut (Spain, #23) Viktor Troicki (Serbia, #24) Philipp Kohlschreiber (Germany, #31) Pablo Cuevas (Uruguay, #35) Borna Coric (Croatia, #40) Joao Sousa (Portugal, #45) Mikhail Kukushkin (Kazakhstan, #50)

120 players from 35 countries participated in the Tournament in 2015

The top seeded Women’s players (WTA Rankings as of October 12)

Lucie Safarova (Czech Republic, #7) Flavia Pennetta (Italy, #8) Carla Suarez Navarro (Spain, #13) Karolina Pliskova (Czech Republic, #15) Irina-Camelia Begu (Romania, #25) Anna Karolina Schmiedlova (Slovakia, #26) Kristina Mladenovic (France, #27)

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The triumph of Russian tennis players at the Tournament in 2015: three of four titles were won for the first time since 2007

2015 WINNERS AND RUNNERS-UP

S. Kuznetsova / А. Pavlyuchenkova (RUS)

М. Cilic (CRO) / R. B. Agut (ESP)

А. Rublev & D. Tursunov (RUS) / R. Albot & F. Cermak (MDA / CZE)

D. Kasatkina & E. Vesnina (RUS) / I.-C. Begu & M. Niculescu (ROU)

Women’s Singles: Men’s Singles:

Men’s Doubles: Women’s Doubles:

Thomas Bach

HONOURED GUESTS

Dmitry Medvedev Valentina Matvienko

Naina Yeltsina

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Bjorn Borg

3 825 5 625

4 385 5 675

7 850 7 250 5 785

7 685 8 150 4 925

6 345 4 975

6 845

8 135 8 775 8 240

8 450 8 500 5 950

6 625

4 850

7 085

8 370 8 780 8 580

8 870 8 925

0

5 000

10 000

15 000

20 000

25 000

30 000

Sa Su Mo Tu We Th Fr Sa Su

ATTENDANCE GROWTH N

um

ber

of

spect

ato

rs

Tournament’s day

2013 – 56 230 spectators

2015 – 68 035 spectators

2014 – 65 190 spectators

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Special light system, inimitable light show during final days, magnificent show accompanies the players as they make their way onto the Centre court – this all capture the public’s imagination

Players’ entrance Show during final days

UNIQUE LIGHT SHOW 08

GOLDEN OPPORTUNITIES 09

Partners’ video adverts on the baseline and sideline boards, logos on the court surface – this all is unrepeatable opportunities of the Centre court LED ribbon boards and stage lighting at the Tournament

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390 h 20 min – total broadcast hours on Russian TV channels in 2015 (TV broadcasting is increased by 15 h 05 min)

Duration of TV broadcasting per channel: • “NTV PLUS” – 370 h 15 min • “Russia 2” – 20 h 5 min

Live matches streaming on website 38 841 unique visitors watched the matches on the Tournament official website www.kremlincup.ru.

TV COVERAGE

Duration of broadcasting per place: • TV channel “Russia 2” – 7 min 30 sec • TV channel “Moskva 24” – 7 min 30 sec • TV channel “Moskva Doverie” – 12 min 30 sec • TV channel “World Fashion Channel” – 1 h 13 min 30 sec • TV centre “Ostankino” – 13 min 30 sec • cinema “Luxor” – 11 h 33 min

13 h 27 min 30 sec – total broadcast hours of the Tournament video adverts on TV channels and in cinemas

VIDEO ADVERTS ON TV AND IN CINEMAS

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12 OUTDOOR ADVERTISING

• 130 outdoor advertising banners • 200 audio adverts in the Moscow Metro • 198 video adverts on the screens installed in the buses

Media plan in 2015

Type of advertising Quantity, pcs.

Poster (size 1,75х1,8 m) 55

City-format (size 1,2х1,8 m) 70

City-board (size 3,7х2,7 m) 2

Banner (size 30х2,8 m) under the south entrance of

the Olympic Stadium 1

Banner (size 15х8 m) under the entrance #1 of the

Olympic Stadium 1

Banner (size 15х8 m) under the entrance #4 of the

Olympic Stadium 1

Audio advert close to the Olympic Stadium booking

office 1

Audio advert in the Moscow Metro 200

Video advert on the screen in the buses 198

29 full-colour page with Tournament advertisement in print mass media

30 seconds Tournament audio adverts were broadcasted on the radio station from September 14, 2015 till October 16, 2015. 1h 15 min – total broadcast hours.

150 audio adverts on the radio “Silver Rain”

RADIO AND PRINT MASS MEDIA ADVERTISING

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Tournament advert pages were placed in the following editions: Bolshoi Sport, BOSS, Kompaniya, Russian pioneer, Sport-Express, CityMagazine, FHM, Junior Tennis, Spear’s, Tennis Weekend, Yachts, Nstyle, Millionaire, Top Flight, etc.

Official Tournament website www.kremlincup.ru was visited by more than 250 000 unique Internet users from January 2015 till October 2015.

Advertising campaign was organized on the following websites: avtomobili.ru, banki.ru, bolshoisport.ru, championat.com, fashiontime.ru, finparty.ru, gotennis.ru, posta-magazine.ru, snob.ru, sport-express.ru, sportbox.ru, the-challenger.ru, 2do2go.ru, etc.

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3348

5063

4849 4443

4490 4294

5046

5935

31673

180864

Unique users visits

INTERNET

13%

International media

5 482 Tournament references on the websites of the mass media from August 17, 2015 till November 17, 2015

Classification of mass media with Tournament references by the level of released publications

65% Federal media

22% Regional

media

Business and society 2 730

Life style and glamour 86

Authority 113

Sport 2 515

Classification of mass media with Tournament references by industry

Other 38

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references, pcs.

“People talk”

“Harper’s Bazaar”

“1st channel”

“Spletnik”

“Kommersant” “Vedomosti”

“Urgant show”

• was used the application , which allow to record a short-form video and sent out to the networks

17 SOCIAL MEDIA

kremlincup bmkc_2015 kremlincup_ru kremlincup_by_bm For the first time in Russia

• was used Twitter Mirror at sports events. Players took “selfies” by tapping the screen after the match on court. The photo is sent out to the social networks

Twitter Mirror Vine app

https://vine.co/u/1267124579432914944

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The Tournament is held in the sports complex “Olympic Stadium” in Moscow over the past 26 years.

Size of the Tournament arena – 126 х 90 m

Ceiling height – 24 m

STADIUM CAPABILITIES

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7 courts, including 3 practice courts

VIP AREA

Approximately 300 spotlights illuminate the VIP area

14 000 seating capacity on all tribunes

3 restaurants (players’ lounge, VIP hospitality area,

commercial restaurant)

24 partners’ booths

Arena layout 20

– Partners’ booths

Screen

VIP hospitality area

Commercial restaurant

Practice court

Court #3

Court #1

Centre court

Co

urt #

2

Players’ lounge

Tournament office Bank of Moscow residence

Southern corridor

Northern corridor

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A variety of activities for children and adults: • mini tennis court • smash corner • table hockey and soccer • ping pong • face painting • and others

14 cafes in the public area

ENTERTAINMENT AND FOOD COURT

22 ON SITE ADVERTISING

• Car display on the Centre court

• Logos on the line umpires and ball kids clothing

• Speed serve and match time displays

• Branded players’ area

• Logos on side-court and end-court banners

• Video adverts on the ribbon boards, on the big screens at the Centre court, on the big screen in the VIP area

• Logos on the top tier

• Display booths and showcases • Logos on the backdrops • Posters and roll-ups

PRO/AM tournaments for partners and their clients

Partners’ show on the Centre court between the matches

A coin toss on the Centre court before the match

24 ACTIVITIES FOR PARTNERS

SOCIAL PROGRAMMES 25

Under active social programme of the Tournament, tickets to the matches were given to: • children from the charity fund of the Centre Federal district together with Bank of Moscow “Support to children and families in difficult life situations”

• children from the charity fund “T-shirts gives a life”

• public and sports schools

• sports clubs

• public and sports organizations

• owners of “Muscovite’s social card” and bank cards issued by “Bank of Moscow”

• owners of special invitations that were given in the “Bank of Moscow” offices

• owners of the invitations that were sent via SMS

Anastasia Myskina and Elena Likhovtseva held the master class within the programme in the Moscow park “Sokolniki” on September 26, 2015.

In 2015, the long term programme was launched by Tournament together with MOSGORPARK for attracting spectators to the Tournament and tennis popularization

AUDIENCE ATTRACTION 26

For the first time in master class participated children over the 6 years old and adults at the same time.

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Within the cooperation of the Tournament and the project “Active citizen”: • 3 240 tickets for the Tournament were

played • “Open hour” with Anastasia Myskina for

“Active citizen” participants was held at the Olympic Stadium

Sergey Sobyanin, the Mayor of Moscow started a new project called “Active citizen” on May 21, 2014 for voting among Muscovites on important issues of the city development. The number of participants is more than 1,2 million Muscovites.

ACTIVE CITIZEN

28 SPORTS SECTION

“Sports section” is the sports club which aim is to develop and explore maximum number of different kind of sports.

Igor Kunitsyn held the master class for participants of the “Sports section” on October 10, 2015.

Press conference October 14, 2015, “Cabinet Lounge”

Draw Ceremony October 17, 2015, “Olympic Stadium”

Players’ Party October 18, 2015, “Duran Bar”

Closing party October 25, 2015, restaurant “Vanil”

SPECIAL EVENTS 29

Boris Yeltsin Foundation Award Ceremony

14 tennis players under 16 years old were awarded by Boris Yeltsin Foundation and Babolat on the Centre court in 2015

Kids’ clinic

Over 75 young players from 5 to 7 years old participated in the master class at the Olympic Stadium on October 24, 2015

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Players’ autograph sessions M. Cilic, А. Kuznetsov, А. Pavlyuchenkova, А. Kerber and other players had autograph sessions at the partners’ booths

Moscow sightseeing

Philipp Kohlschreiber (Germany) and Roberto Bautista Agut (Spain) visited Red Square

All Access Hour

Angelique Kerber (Germany), Flavia Pennetta (Italy), Lucie Safarova (Czech Republic) met the press at All Access Hour

ACTIVITIES INVOLVING PLAYERS

32 2015 PARTNERS

33 2015 MEDIA PARTNERS

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CJSC “Kremlin Cup” 16/1 Olimpiyskiy Prospekt Tel.: + 7 (495) 956 33 60 Fax: +7 (495) 956 33 61 E-mail: kremlincup@russport.ru www.kremlincup.ru

CONTACTS