This XXL magazine clearly connotates masculinity and gives an idea that the audience are hip hop and R&B listeners. This is shown through many different ways. Firstly, the masthead is created with diamonds which associate bling culture and also hip-hop as many hip-hop artists wear lots of jewellery and bling as shown by the main image of Baby and Lil Wayne. The red colour in the masthead typically connotates the colour of power and passion as this is also portrayed by the main image as the two men are showing confidence and power in their posture, the main image is also stereotypical as they are wearing a lot of heavy jewellery which signifies wealth and shows a lot of tattoos which connotates masculinity. The main cover line grabs attention to hip hop audience and also connotates masculinity as it is designed in block letters. The additional cover line are in upper case letter to make the other artists stand out too, it also has a colour scheme of black and white. Alliteration in the puff makes it memorable and the word dominance portrays hip hop and the power of it.