xplace GmbH - drive2pos (xplace Image brochure - English)

2000 – 2003• Development of the xplace designer software. • Formation of Advertools GmbH and Advertimes GmbH • Installation xplace touch terminals inside the first Saturn store. • Development of the xplace Routing System and installation inside a Saturn Store • xplace wins the German Multimedia Award for „Best POS solution“.

2004 – 2006• Development of the first xplace Compact Terminal XK1 • Development and installation of first Touch Panel • xplace is the first and only solution offering „USK“ checked content. • Development of the first xplace Sample Boxes and offering of entertainment product samples in Austria, Switzerland and the Netherlands • Development of the first proprietary Instore TV system • xplace starts to offer music and DVD content in the store • Launch of xplace products in Belgium, France, Austria and Hungary, Switzerland, Portugal, Luxembourg and the Netherlands, Greece.

2007 – 2009• Advertools GmbH and Advertimes GmbH merge to become xplace GmbH. • Joint initiative, the „SATURN Virtual Store“. • Development and installation of the xplace TV Matrix System and infrared remote control for an entire TV section • Launch of the xplace Recipe Advisor, Board Games Advisor and LEGO Brand Terminal. • Installation of Instore TV solutions in Saturn stores • Instore TV Rollout in Austria initiated • Launch of xplace products in Spain, Italy, Denmark, Turkey and Cyprus, Dubai, Sweden, Great Britain, Bulgaria and Russia.

2010 • xplace opens subsidiaries in the UK and in Spain. • Launch of the xplace Book Application and „NoTeS“. • Multichannel solution for Thalia. • Rollout Instore TV Media-Saturn-Holding. • xplace wins the „Digital Signage Best Practice Award“ 2010 in the category „Special Prize“ for Instore TV. • Launch of the xplace products in China.

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FA S T D E V E L O P M E N T I N A N E X C I T I N G M A R K E T S E G M E N T

2011 • xplace opens a subsidiary in Russia. • xplace moves into a new building of about 2,300 m² which is part of the “InnnovationsQuartier Göttingen”. • Development of the XK6 terminal. • Launch of the Instore-TV for food retailing, Mobile Phone Adviser, Store Navigator and Power Service Adviser • 1st Tablet PC application for Saturn. • Kids Corner at Saturn Düsseldorf. • Round Digital Signage version: Instore TV is presented on the 25 m² screen in the shopping mall “Sevens Home of Saturn” in Düsseldorf. • Roll out of Instore TV for Media-Saturn Holding is successfully completed. • „taste 11“ reward for top innovation of the Anuga 2011.

2012 • xplace opens subsidiary in Turkey and branch offices in Berlin and Cologne • outsourcing the my-xplace.de project into a separate company (my-xplace GmbH) • xplace installed the Lieblinxplace in Göttingen - a 2,000-square meter area for break and recreational of the employees • Market launch of xplace wine adviser, xplace TaCT, RTF product security for Mobile Phone Adviser • Digital boards for employees at „Saturn Marmara Park“ in Turkey • Development and installation of the first outdoor terminal • Recipe adviser rollout for REWE • Multi-channel terminals for RUNNERS POINT • Customer Information System for OBI • First HDMI installation in Poland • Market entry in Albania

X K 6X K 2

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Multi-channeling is the future of successful

stationary retail trade. Today more than ever, con-

sumers need to be the focus of attention and their

expectations must be met. For us, that is the gre-

atest challenge. In the past years, eCommerce has

increased its influence on the actions of consumers.

The most successful retailers know this fact and

use this medium. The secret is in linking diverse in-

store technology to the possibilities of the Internet

in order to create a unique shopping experience and

thus not only meeting customer expectations but

surprising and convincing consumers!

Leo Burnett has stated in his study that customers

are ready to spend more for a brand or a company if

several channels and distribution options are made

available to them. We believe, this is more than a

mere statement. It means the confirmation of our

success and shows that we are on the right track.

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V I S I O N M U LT I - C H A N N E L I N G

What would you say is the first thing what comes to mind about xplace?the incredible growth. and it is nice to be part of this growth.

Why do you work for xplace?xplace is a young company. that was one thing i especially liked about it. once you get to know xplace a bit better, you realize the enormous potential offered by this company. at the same time, our Managing Directors have exciting visions about the future. all in all, there is a lot of work involved. However, there are also thrilling challenges and interesting projects.

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G R OW T H P OT E N T I A L A N D U N L I M I T E D P I O N E E R I N G S P I R I T

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Basis for our future is our vision and our growth

potential. The company’s philosophy and actions

have evolved from the inside and also by the

momentum received by our customers. In a market

segment dominated by the spirit of the time, we

maintain our traditional origins in the interactive

communication sector, which is our fundament. We

take into account individual requests and needs of

our customers and we link those with the expecta-

tions of our consumers.

We believe that following the latest trends is not

always the best way. We think that the goals of

our customers are more important. Therefore, our

solutions can be traditional or very trendy. They

could involve small changes or big ones. But they

are always customized. Therefore it comes at no

surprise that we still have big plans in store and

many more exciting projects ahead of us.

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the xplace systems in the form of pos-terminals and in-store tV allows us to better implement our Multi-channel strategy, in order to capture the absolute, essential attention from our customers.

Tobias VolgmannHead of Corporate DevelopmentThalia Holding GmbH

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Innovation is freedom. Freedom of thoughts

and the courage to go unconventional ways.

That does not only apply to software develop-

ment, but to the company as a whole. With our

technologies, we are currently market leader in

the European Market. We follow our philosophy

of recognizing market demand at an early stage

and setting industry trends.

For the coming years, we plan to keep on

expanding our innovation potential and we also

intend to give our employees more room for

creative ideas. For instance, we aim to vitalize

existing market segments with completely new

products and enter new segments. The focus of

attention will be increasingly on Multi-Channe-

ling as the supreme discipline.

Our success and technological lead in the past

years and more than five novelties per year

speak for themselves. In the coming years we

try to be able to claim that nobody understands

more about our line of business than we do.

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D R I V I N G A N D L E A D I N G I N N OVAT I V E F O R C E

What is different at xplace compared to other companies?i always have the possibility to actively contribute, shape and directly influence the products. this creates a very strong passion for the products and you identify yourself more strongly with the company.

What do you like best about working together with your colleagues?Well, i must say, everybody is very motivated. xplace’ managers are quite young and have much potential for development. Further-more, we have flat hierarchies. that means no bureaucracy and fast decision-making processes.

Why do you work for xplace?For me it´s important to work in a company which offers me perspectives. at xplace there are new and exciting tasks every day. and i have the opportunity to get involved in processes and initiate changes.

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xplace could be history if the concept of “one size fits all” would apply in

our industry. And it would be not so exciting to work at xplace. We act flexibly

and keep up with the market. Our teams work strictly project-focused without

inflexible structures. That approach ensures an open mind and creative pro-

cesses. Only in this way, we are able to ensure that our customers will receive

individual, customized and best solutions.

That does not mean that xplace would not offer ready-made solutions. Our exis-

ting products can be superbly combined with each other and can be used also

as stand-alone products. Thanks to our perfectionists in design and application

building, even the implementations of standard versions are precisely tailored

to the total communication package.

O N E S I z E F I T S A L L ?

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E F F I C I E N T, F L E X I B L E , A E S T H E T I C

At xplace, the employees, innovations and products have the benefits

of short lines of communication. In spite of our growth we were able to remain

a flexible thinking attitude and kept short and uncomplicated decision-making

processes. That means faster implementation of innovations and shorter deli-

very times. This keeps stress for us – and for our customers – to a minimum.

This premise has formed the basis for our products. Our solutions support the

efficient leading of consumers to products and goal-oriented acquisition of

information at the POS. We control all information in a flexible way and ensure

that they are synchronized with the expectations of the consumers. Since we

are “visual animals”, our products and applications are made aesthetically and

have the certain “edge”.

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What do you like most from the cooperation with your colleagues?the friendly atmosphere. at xplace, there is a great cohesion among colleagues. We are a young team, which likes to work and celebrate together.

What do you like about xplace in particular?that creative ideas find a place to develop. anyone can participate and bring new things to the table. the trust placed on myself and my abilities cannot be simply found in any other company.

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Since xplace started the company has grown and developed. Along the way, we learned a few things: To make our customers happy

and to shape our future in a pro-active way, we had to focus know-how

from different business lines within the company. That saves costs, time,

efforts and questions.

At xplace, new impulses and the right approaches are discussed in any

conceivable place. This is straightforward working and is fun, too.

Ultimately, this will also be for the benefit of our customers.

C O M P R E H E N S I V E K N OW L E D G E F O R A W I D E R A N G E O F P R O D U C T S

We couldn’t imagine entertainment sections without xplace products. customers are really drawn to the terminals which increases sales.

Dirk SchroederDeputy Head of Department for SalesConstruction & Operation DepartmentMedia-Markt-Saturn

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G L O BA L PA RT N E R N E T WO R K

In our company, service is not a question of standards. Rather,

the issue is global proximity to our customers and partners. Currently, xplace

is represented in 23 countries with own subsidiaries, partner companies or

sales and service employees. In this way, we kill two birds with one stone. We

can find out about market demand and consumers directly in the respective

country. At any time, we are accessible for our customers. In addition, we can

implement our short turnaround times anywhere and are able to generate real

added value.

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We are very happy with the service, fast response times, the manner of implementation, and quick problem resolution. We see xplace as a reliab-le partner, and look forward to our continued partnership.

Alexander Erlacher Deputy Head, Concept Supervisor Construction & Operation DepartmentOOO Media Saturn Russia

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At xplace, employees have space to develop

their own ideas. The quality standards are

transformed into technological reality by our em-

ployees, after all. Behind each project are people

and nobody is perfect. Nevertheless, we are not

afraid to guarantee long life and high reliability

of our products since we all share a commitment

to quality.

At the technical level, our high-performance

database system forms the core of the compa-

ny. This guarantees the supply of our products

with the right content at any time. Our service

technicians are working close with the customer

and are also committed to quality. If you have

any questions: Our support is your personal point

of contact on six working days.

We aim to implement short turnaround and

response times and to detect and rectify sources

of error already before our customers do. In this

way, we are able to create high added value for

our customers and are always a reliable service

partner.

S E C U R I T y A N D Q UA L I T y

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What do you particularly like about xplace?the variety of work. there is always something new.

What is different between xplace and other companies?the cooperation is magnificent. everybody pulls in the same direc-tion here. i think that this is why we have grown so fast.

Why do you work at xplace?i liked the combination of working in a “family” environment with litt-le red tape and simple hierarchies. on the other hand, xplace is also an international growing company.

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O P E N - M I N D E D C U LT U R E I N A L E A R N I N G O R G A N I z AT I O N

Our fast growth in the past years is based on our employee’s know-how,

motivation and the willingness to accept change. Our company culture is based

on cooperative management. Initiative and creative ideas are not only tolerated,

they are desired. The company objectives are pursued in a team-work environ-

ment and we all support the success of the company. And we also celebrate our

successes together.

As a service provider, we are committed to the long-term success of our

customers. For us, this is the greatest challenge. Regardless of performance

and quality of our products, our customers are only satisfied, if consumers are

able to go home with a very special shopping experience. In the end, this is

also our goal.

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xplace GmbHTuchmacherweg 12D-37079 Göttingen

Phone +49 551 4 88 79 80 Fax +49 551 4 88 79 84 06

[email protected]

xplace GmbH - drive2pos (xplace Image brochure - English)

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