Xerox Social Media Analysis Q4 2015
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Transcript of Xerox Social Media Analysis Q4 2015
![Page 1: Xerox Social Media Analysis Q4 2015](https://reader033.fdocuments.us/reader033/viewer/2022052915/58e89b9c1a28ab291c8b5629/html5/thumbnails/1.jpg)
XEROX on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Xerox FB
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Xerox: Social Media Report
This report looks at how
Xerox performed on social media between
October 1st – December 31st, 2015
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Analysis of
Xerox Facebook Page
Oct 01, 2015 - Dec 31, 2015
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Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,300,735 942 .07% Worldwide Mostly Older, Female and
Attached.
Xerox
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Engagement Score Total Fan Posts
73 503
Total Posts Brand Response Rate
125 3.18%
Total Likes Avg. Reply Time
40,810 2 days, 15 hrs, 50 mins
Total Comments General Sentiment
1,152 Positive
Total Shares
2,679
BRAND POSTS FAN POSTS
Brand Overview
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1,295K
1,296K
1,297K
1,298K
1,299K
1,300K
1,301K
1,302K
1,303K
1,304K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
1,300,735
New Fans
942
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Engagement
0
250
500
Xerox had an average engagement score of 73 and a highest of 299.
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Community Analysis
Xerox fans are mostly Older, Female and Attached. Xerox fans are largely from Egypt followed by United States.
Fan Demographics Distribution of Fans
39%
61%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K 1,200K
Egypt
United States
Mexico
India
Chile
United Kingdom
Greece
Saudi Arabia
Canada
Belgium
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0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
business 10
PARC 7
2016 7
Xerox 7
innovation 7
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6%
94%
Brand Participation Brand Non Participation
63% 6%
31%
Posititve Negative Neutral
Brand Posts - Engagement
Xerox responded to 8 conversations generated by the 125
Posts they published.
Xerox receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
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Most Engaging Brand Posts
11-NOV-15, WED 2:18PM
To all the men and women who have
served and are currently serving our
country – THANK YOU. Thank yo ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
427 1,970 31 222 Positive
23-OCT-15, FRI 6:00AM
Iconic print. Which of these was hanging
on your bedroom wall?
http://xerox.bz/1hZNHjU
09-OCT-15, FRI 1:15PM
We want to thank our everyday super
heroes that value and take action to
deliver outstanding results ..
ENGMT
.
LIKES COMMENTS SHARES SENTIMENT
299 1,695 79 68 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
241 1,659 34 32 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE
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Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50 60 70 80
0 20 40 60 80 100
Links
Photos
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 20 40 60 80 100 120
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
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Top Keywords Used Frequency
Xerox 260
support 164
Wreaths 134
Team Xerox 129
America 118
User Posts
0
5
10
15
20
25
30
35
40
45
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
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Xerox responded to 16 conversations generated by the 503
Posts fans published.
Xerox appears to participate more when Fan conversations
have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
3%
97%
Brand Participation Brand Non Participation
53%
6%
41%
Posititve Negative Neutral
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Campaign Intel
0 2 4 6 8 10 12 14
0 10 20 30 40 50 60
#InnovationDay
#HIMSS16
#WorkingBetter
Number of Posts
Engagement Score
Engagement Score Number of Posts
Unmetric tracks and tags social media campaigns from XEROX. The chart below is a selection of campaigns
that have been tracked and are not restricted to the time period analyzed.
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Analysis of
Xerox Twitter Account
Oct 01, 2015 - Dec 31, 2015
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Brand Overview
FOLLOWERS COUNTRY
198,123 Worldwide
Xerox @Xerox
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Engagement Score
39
Total Proactive Tweets
403
Retweets Total
124
Replies Total
194
Favorites Total
2,576
Total Mention
2,817
Total Retweets
2,458
Response Rate (%)
6.85%
Average Reply Time (mins)
381
Most Engaging
#LaborDay
Most Recent
#FlashbackFriday
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
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198K
198K
198K
198K
198K
198K
199K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
198,123
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2K
2K
2K
2K
2K
2K
2K
2K
2K
2K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
1,582
New Followees
4
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Engagement
0
250
500
750
Xerox had an average engagement score of 39 and a highest of 561.
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0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
403 124
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These 50 posters rocked the world -
which is your favorite?
https://t.co/jGebvfKumH
https://t.co/6p..
20-Oct-15, Tue 02:04PM
ENGMT. FAV. REPLIES RETWEETS
978 762 67 549
Top Engaging Tweets
We stand in solidarity with the people of
France. #PrayForParis
https://t.co/RjcvIa8a5o
Technology is pushing the boundaries of
customer service:
http://t.co/1mYMWgInep
http://t.co/S4pyKb..
14-Nov-15, Sat 08:59AM
ENGMT. FAV. REPLIES RETWEETS
561 109 1 131
06-Oct-15, Tue 03:41PM
ENGMT. FAV. REPLIES RETWEETS
318 63 8 56
NO IMAGE NO IMAGE NO IMAGE
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Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 50 100 150 200 250 300 350 400 450
0 5 10 15 20 25 30 35 40 45
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
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0 20 40 60 80 100 120
0 50 100 150 200 250 300 350 400 450 500
#workingbetter*
#wtalive*
#print*
#innovation*
#cxotalk*
#xerox*
#quote*
#cipd15*
#csedweek*
#ceo*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
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0
20
40
60
80
100
120
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
workingbetter wtalive print innovation cxotalk
Spread of Hashtags by day
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0 5 10 15 20 25 30
#ceo*
#workingbetter*
#quote*
#cipd15*
#wtalive*
#cxotalk*
#csedweek*
#xerox*
#innovation*
#print*
Engagement Score
Hashtags - Engagement
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Average Response Rate : 6.85%
0
20
40
60
80
100
120
140
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Me
nti
on
s a
nd
Re
pli
es
Replies Mentions
Customer Service
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Average Reply Time : 6 hours 21 minutes
0
500
1000
1500
2000
2500
3000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
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Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
20
40
60
80
100
120
140
160
180
200
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
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0
100
200
300
400
500
600
700
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
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0
50
100
150
200
250
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
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Total number of Retweets : 2,458
-100
0
100
200
300
400
500
600
700
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
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Total number of Mentions: 2,817
-20
0
20
40
60
80
100
120
140
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
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Influencers
Name Followers Tweets
The Atlantic 1,237,636 3
CNNMoney 1,200,690 1
Expo Milano 2015 737,030 3
Clinton Foundation 626,497 1
Cisco 541,971 1
TOP 5 INFLUENCERS
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