Xeerpa: The #1 Social Network Profiling Solution
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Transcript of Xeerpa: The #1 Social Network Profiling Solution
Who are we?
Xeerpa is a technology company headquartered in Madrid, with offices in Barcelona and London.
Xeerpa is the most advanced Social Network Profiling solution, a Big Data Software as a Service (SaaS) designed to help Marketing teams obtain a very rich individual social profile of each of their customers and fans of their brand in the social networks.
www.xeerpa.com
Sarah is 33 years old, photography is her passion, she frequently travels abroad and loves eating out
790 Amigos
Actividad
Respuesta
Fotografía
Cine
Consolas
Música
Libros
Índice social Xeerpa: 7.5 Intereses
Gustos
102 Seguidores
Actividad
Respuesta
Lugares
Cliente #12891 Compras mes 12.50€
VIP7.3 2 10
33 años 09/04/1982
De Barcelona, España
Óscar López Sanz
University College of London, UCL
Community Manager
7.6
Xeerpa: The #1 Social Network Profiling Solution
- Name, Email, Age, Location… - Languages, CRM id… - Professional and Educational profiles
- Social Influence, Engagement and Promotioner Scores…- Posts, Twits, Conversation topics…
- Interests in 400 categories (Sports, Fashion, Travel…) - Likes and Follows analysis… - Places: Geo-Locations, Check-Ins…
Sarah Wilkinson33 years old 09/04/1982 Barcelona, Spain
Client #12891 Avg. ticket €[email protected] University College London Community Manager
Photography
Cine
Gaming
Music
Books
102 Followers
Activity
Response
790 Friends
Activity
Response
Xeerpa Social Index: 7.5 Interests Places
Likes
1. Multiply conversion rates of your Marketing campaigns 2. Create personalised experiences for your customers
4. Socialise your CRM3. Identify highly qualified leads from the social networks
Why Xeerpa?
Websites Mobile apps Promos in facebook Wi-Fi hotspots
How can we do it?
facebook twitter linkedIn google plus
CRM
Social login
User consent
By their interests By their professional profile By the places they visit By their social score
Easily segment your clients…
LifestyleRunners
LifestyleFashion
LifestyleTravel
LifestyleMums
7.6%Cliente #12891
Scores
89
Lorem ipsum
5.5 1.6 8.0
25%
27.6%Cliente #25787
Scores
5.4
Tramos de valor
5.1 1.7 8.0
87%
33.1%Cliente #31452
Scores
3.2
Tramos de valor
5.9 1.5 7.7
50%
87.6%Cliente #88554
Scores
6.1
Tramos de valor
6.2 1.4 7.9
25%
CRM
Select targets for personalised campaigns
Benefits of Social Profiling
- increment the Open Rate of their emailing campaigns in up to 20 points - multiply by 15 the CTR of the advertising campaigns in the social networks?
http://www.xeerpa.com/social-profiling-case-study-xeerpa-canalplus/
Xeerpa makes your CRM “Social”
OFFLINE
ONLINE
SOCIAL
CUSTOMER KNOWLEDGE - CRM
CONT
ACT C
HANN
ELS
ANAL
YTICA
L LAY
ER
PROF
ILING
Social login
Sales
SurveysWeb / SEO e-commerce
Listening
e-Mailings Gamification
Social appsAdve
rtisin
gComplement your CRM with the social profiles of your customers
Full data access
Xeerpa gives you multiple ways to access your data…
CRM
SQL
Dashboards CRM sync SQL database Excel exports Facebook Custom Audiences API
facebook twitter linkedIn google plus
Consumo
Media
Retail
Travel
Banking, Insurance
Other
MK Agencies
IT & Consulting
Clients and Partners
100% compliant with EU Data-Protection laws
Certified host
Fully compliant with all data protection policies in the social networks
Secure servers
Xeerpa does not own the data, you do
Fully compliant with Level 3 Data Protection
Designed to keep your CRM free from sensitive data
Get started now
Xeerpa Enterprise™ Xeerpa Enterprise CRM™ Xeerpa Enterprise BI™
Xeerpa Discovery™Connected apps Unlimited apps and social login Unlimited apps and social login Unlimited apps and social login
Number of analysed users Unlimited Unlimited Unlimited
Social networks All most popular All most popular All most popular
Xeerpa Connect™ ✔ ✔ ✔
Xeerpa Profile™Socio-Demographic analysis ✔ ✔ ✔
Social / Promotional / Engagement scores ✔ ✔ ✔
Geo-location details ✔ ✔ ✔
Educational profiles ✔ ✔ ✔
Professional profiles ✔ ✔ ✔
Xeerpa Dashboards™Individual and aggregated analysis ✔ ✔ ✔
Personalised maps ✔ ✔ ✔
Multi-Brand ✔ ✔ ✔
Aggregated analysis for various brands ✔ ✔ ✔
Xeerpa Target™Select targets for campaigns ✔ ✔ ✔
Data exports ✔ ✔ ✔
Personalised Clusters ✔ ✔ ✔
Xeerpa API™API integration for CRM, website, etc N/A ✔ ✔
Xeerpa DB™SQL relational database N/A N/A ✔
Xeerpa Insights™Global Facebook aggregated analysis N/A N/A ✔