Xeerpa: The #1 Social Network Profiling Solution

17
The #1 Social Network Profiling solution

Transcript of Xeerpa: The #1 Social Network Profiling Solution

The #1 Social Network Profiling solution

Who are we?

Xeerpa is a technology company headquartered in Madrid, with offices in Barcelona and London.

Xeerpa is the most advanced Social Network Profiling solution, a Big Data Software as a Service (SaaS) designed to help Marketing teams obtain a very rich individual social profile of each of their customers and fans of their brand in the social networks.

www.xeerpa.com

Sarah is 33 years old, photography is her passion, she frequently travels abroad and loves eating out

790 Amigos

Actividad

Respuesta

Fotografía

Cine

Consolas

Música

Libros

Índice social Xeerpa: 7.5 Intereses

Gustos

102 Seguidores

Actividad

Respuesta

Lugares

Cliente #12891 Compras mes 12.50€

VIP7.3 2 10

33 años 09/04/1982

De Barcelona, España

Óscar López Sanz

[email protected]

University College of London, UCL

Community Manager

7.6

Xeerpa: The #1 Social Network Profiling Solution

- Name, Email, Age, Location… - Languages, CRM id… - Professional and Educational profiles

- Social Influence, Engagement and Promotioner Scores…- Posts, Twits, Conversation topics…

- Interests in 400 categories (Sports, Fashion, Travel…) - Likes and Follows analysis… - Places: Geo-Locations, Check-Ins…

Sarah Wilkinson33 years old 09/04/1982 Barcelona, Spain

Client #12891 Avg. ticket €[email protected] University College London Community Manager

Photography

Cine

Gaming

Music

Books

102 Followers

Activity

Response

790 Friends

Activity

Response

Xeerpa Social Index: 7.5 Interests Places

Likes

1. Multiply conversion rates of your Marketing campaigns 2. Create personalised experiences for your customers

4. Socialise your CRM3. Identify highly qualified leads from the social networks

Why Xeerpa?

5. Identify Brand Ambassadors 6. Offer personalised contents and advertising

Why Xeerpa?

Websites Mobile apps Promos in facebook Wi-Fi hotspots

How can we do it?

facebook twitter linkedIn google plus

CRM

Social login

User consent

By their interests By their professional profile By the places they visit By their social score

Easily segment your clients…

LifestyleRunners

LifestyleFashion

LifestyleTravel

LifestyleMums

7.6%Cliente #12891

Scores

89

Lorem ipsum

5.5 1.6 8.0

25%

27.6%Cliente #25787

Scores

5.4

Tramos de valor

5.1 1.7 8.0

87%

33.1%Cliente #31452

Scores

3.2

Tramos de valor

5.9 1.5 7.7

50%

87.6%Cliente #88554

Scores

6.1

Tramos de valor

6.2 1.4 7.9

25%

CRM

Select targets for personalised campaigns

Their favourite places

Benefits of Social Profiling

- increment the Open Rate of their emailing campaigns in up to 20 points - multiply by 15 the CTR of the advertising campaigns in the social networks?

http://www.xeerpa.com/social-profiling-case-study-xeerpa-canalplus/

Xeerpa makes your CRM “Social”

OFFLINE

ONLINE

SOCIAL

CUSTOMER KNOWLEDGE - CRM

CONT

ACT C

HANN

ELS

ANAL

YTICA

L LAY

ER

PROF

ILING

Social login

Sales

SurveysWeb / SEO e-commerce

Listening

e-Mailings Gamification

Social appsAdve

rtisin

gComplement your CRM with the social profiles of your customers

Full data access

Xeerpa gives you multiple ways to access your data…

CRM

SQL

Dashboards CRM sync SQL database Excel exports Facebook Custom Audiences API

facebook twitter linkedIn google plus

Consumo

Media

Retail

Travel

Banking, Insurance

Other

MK Agencies

IT & Consulting

Clients and Partners

100% compliant with EU Data-Protection laws

Certified host

Fully compliant with all data protection policies in the social networks

Secure servers

Xeerpa does not own the data, you do

Fully compliant with Level 3 Data Protection

Designed to keep your CRM free from sensitive data

Get started now

Xeerpa Enterprise™ Xeerpa Enterprise CRM™ Xeerpa Enterprise BI™

Xeerpa Discovery™Connected apps Unlimited apps and social login Unlimited apps and social login Unlimited apps and social login

Number of analysed users Unlimited Unlimited Unlimited

Social networks All most popular All most popular All most popular

Xeerpa Connect™ ✔ ✔ ✔

Xeerpa Profile™Socio-Demographic analysis ✔ ✔ ✔

Social / Promotional / Engagement scores ✔ ✔ ✔

Geo-location details ✔ ✔ ✔

Educational profiles ✔ ✔ ✔

Professional profiles ✔ ✔ ✔

Xeerpa Dashboards™Individual and aggregated analysis ✔ ✔ ✔

Personalised maps ✔ ✔ ✔

Multi-Brand ✔ ✔ ✔

Aggregated analysis for various brands ✔ ✔ ✔

Xeerpa Target™Select targets for campaigns ✔ ✔ ✔

Data exports ✔ ✔ ✔

Personalised Clusters ✔ ✔ ✔

Xeerpa API™API integration for CRM, website, etc N/A ✔ ✔

Xeerpa DB™SQL relational database N/A N/A ✔

Xeerpa Insights™Global Facebook aggregated analysis N/A N/A ✔

[email protected]

xeerpa.com

Thank you