Xbox Live
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Transcript of Xbox Live
![Page 1: Xbox Live](https://reader036.fdocuments.us/reader036/viewer/2022070315/5550a76eb4c90595208b4fdf/html5/thumbnails/1.jpg)
XBOX LIVEQuentin Mack
![Page 2: Xbox Live](https://reader036.fdocuments.us/reader036/viewer/2022070315/5550a76eb4c90595208b4fdf/html5/thumbnails/2.jpg)
Overview• Xbox LIVE is an online
multiplayer gaming and digital media service provided by Microsoft• Multiple ways to
communicate
![Page 3: Xbox Live](https://reader036.fdocuments.us/reader036/viewer/2022070315/5550a76eb4c90595208b4fdf/html5/thumbnails/3.jpg)
History• The original launch of Xbox LIVE occurred in November of
2002 • November of 2005 the Xbox 360 was released• November of 2013 the Xbox One released
![Page 4: Xbox Live](https://reader036.fdocuments.us/reader036/viewer/2022070315/5550a76eb4c90595208b4fdf/html5/thumbnails/4.jpg)
Current Advertising Opportunities• “Advertising on Xbox 360 transforms passive TV advertising
into something interactive, immersive, and actionable, redefining the relationship between consumers and brands with amazing new advertising opportunities.”
• NUads (Natural User Interface Ads)• Interactive Ads• Xbox LIVE Campaigns
![Page 5: Xbox Live](https://reader036.fdocuments.us/reader036/viewer/2022070315/5550a76eb4c90595208b4fdf/html5/thumbnails/5.jpg)
The Future of Advertising• Xbox LIVE interactive advertisements are the beginning of a
new era of advertisements. • Giving the consumer the power to choose which
advertisements and promotions that they want to take part in • Makes them feel more in control and directly related to the ad
that they are participating in
![Page 6: Xbox Live](https://reader036.fdocuments.us/reader036/viewer/2022070315/5550a76eb4c90595208b4fdf/html5/thumbnails/6.jpg)
Be Safe on Xbox LIVE• Change your privacy settings and child safety setting to best
suit the needs of everyone that will be using the Xbox. • http://support.xbox.com/en-US/my-account/security/xbox-
360-online-safety
![Page 7: Xbox Live](https://reader036.fdocuments.us/reader036/viewer/2022070315/5550a76eb4c90595208b4fdf/html5/thumbnails/7.jpg)
KPI’s to Focus on• Xbox 360 Unit Sales• Xbox One Unit Sales• Total Xbox LIVE Members• Membership Renewals + New Memberships
![Page 8: Xbox Live](https://reader036.fdocuments.us/reader036/viewer/2022070315/5550a76eb4c90595208b4fdf/html5/thumbnails/8.jpg)
Questions?
![Page 9: Xbox Live](https://reader036.fdocuments.us/reader036/viewer/2022070315/5550a76eb4c90595208b4fdf/html5/thumbnails/9.jpg)
Works Cited• Microsoft Advertising• http://advertising.microsoft.com/international/campaigns?Searc
h=1&ShowVerticals=1&ShowProperties=1&ShowTopics=1&Tag_VerticalID=0&Tag_PropertySubpropertyID=p5&Tag_TopicID=0&GO=Go
• Microsoft Advertising• http://advertising.microsoft.com/international/xbox-360
• Microsoft Advertising• http://advertising.microsoft.com/international/xbox
• Dave Thier, Forbes Blogger• http://www.forbes.com/sites/davidthier/2013/10/14/microsofts-
xbox-one-will-be-a-social-media-machine/• Wikipedia• http://en.wikipedia.org/wiki/Xbox_Live