Ashley ReynoldsJosh StressmanWayne HerringStuart Parnell

Xbox 360 Gamers and Technology Driven Ages 12 – 30 Urban Areas Friends and Peer Influences Competitive Influences

Learning Brand Names, Jingles, etc

Behavioral Learning Theory Responses from consumers

Loyalty Compliment Negative

Repetition 3 or more times

Changes Basic Message

Product etching Jingles “One company”

Memory Nostalgic Past and Present

Xbox 360 just lowers price for holidays $199 Playstation 3 $379 Wii $249

Makes it easier for families to purchase

Might be able to afford more gifts Games for the system

Marketing to families

Family movie night DVD player

Xbox Live Connect to the internet Offers headset to talk

Play with or against family all over the world

Microsoft partnering with retail stores for promotions

Giveaways Free game/DVD with purchase Wireless controller

Drawings Free game/DVD a month for a year

Signage in the stores to promote giveaways and drawings

Need Video Game vs. Home Entertainment Center

Alternatives Evaluation & Selection Games vs. Netflix and streaming capabilities

Purchase Incentives, free rentals, etc.

Involvement is Medium to High Some purchasers will do the research some

won’t

Post Purchase Remorse Limited Top Selling Product

Many Outlets of Consumer Concerns Customer Service Online, Direct Access Positive Reinforcement

Time Table 6 months

1-2 for severe marketing

Greater Target Market Expansion of accessories

Economy possibilities

Entertainment for the Whole Family