Xavier Naudeau Swot Groupon

27
Introduction & S.W.O.T.

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Transcript of Xavier Naudeau Swot Groupon

Page 1: Xavier Naudeau Swot  Groupon

Introduction

& S.W.O.T.

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Introduction Strengths Weaknesses Opportunities Threats Conclusion

www.groupon.com

WEBSITE

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INTRODUCTION

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Deal-of-the-day Website

INTRODUCTION

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Introduction Strengths Weaknesses Opportunities Threats Conclusion

Deal-of-the-day Website

Launched in 2008 in Chicago

INTRODUCTION

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Deal-of-the-day Website

Launched in 2008 in Chicago

150 markets in US

~250 markets in the world

INTRODUCTION

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Introduction Strengths Weaknesses Opportunities Threats Conclusion

Deal-of-the-day Website

Launched in 2008 in Chicago

150 markets in US

~35 millions of registred users

~250 markets in the world

INTRODUCTION

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Deal-of-the-day Website

Launched in 2008 in Chicago

150 markets in US

~35 millions of registred users

~62$ millions monthly benefits

~250 markets in the world

INTRODUCTION

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Introduction Strengths Weaknesses Opportunities Threats Conclusion

Deal-of-the-day Website

Launched in 2008 in Chicago

150 markets in US

~35 millions of registred users

~62$ millions monthly benefits

~250 markets in the world

INTRODUCTION

72th on Alexa’s U.S. traffic rank

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STRENGTHS

Actual leader of the market

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STRENGTHS

Actual leader of the market

30% to 40% of the deal-of-the-day market

Ergonomic design

Founder of this market online

Present in most major U.S. cities

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STRENGTHS

Develop the local economy

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STRENGTHS

Develop the local economy

Lets get new customers

Self-promotion

No ads cost for small business

Insentive through social media

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WEAKNESSES

Geographic problems

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WEAKNESSES

Geographic problems

Not everywhere

Drains money from local community

One timers people

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WEAKNESSES

Business problems

Weaknesses

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WEAKNESSES

Business problems

New cheap customers - No benefits until they return

Lower monthly income over the last quarter

Needs an amount of people to validate a deal

Weaknesses

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OPPORTUNITIES

More accurate offers

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OPPORTUNITIES

More accurate offers

Not implemented cities/countries

Open to more local business

Ask people needs

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OPPORTUNITIES

Economic opportunities

Opportunities

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OPPORTUNITIES

Economic opportunities

Scale with market growth

15 to 25$ billion IPO (Initial Public Offering)

Newspaper market

Opportunities

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THREATS

Competitors threats

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THREATS

Competitors threats

Quite easy to create - lots of similar websites

Leader position - Has to stay on top

Newspaper are already in the market

Local non-profit buying site

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THREATS

Potential threats

Threats

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THREATS

Potential threats

Reduction of Groupon’s fees

Facebook ... ?

Partnership with Newspaper

Threats

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CONCLUSION

GROUPON® is a leader in this market ...

... but there are still many competitors

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ANY QUESTIONS ?

Thank you for you attention