Xavier Naudeau Swot Groupon
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Transcript of Xavier Naudeau Swot Groupon
Introduction
& S.W.O.T.
Introduction Strengths Weaknesses Opportunities Threats Conclusion
www.groupon.com
WEBSITE
Introduction Strengths Weaknesses Opportunities Threats Conclusion
INTRODUCTION
Introduction Strengths Weaknesses Opportunities Threats Conclusion
Deal-of-the-day Website
INTRODUCTION
Introduction Strengths Weaknesses Opportunities Threats Conclusion
Deal-of-the-day Website
Launched in 2008 in Chicago
INTRODUCTION
Introduction Strengths Weaknesses Opportunities Threats Conclusion
Deal-of-the-day Website
Launched in 2008 in Chicago
150 markets in US
~250 markets in the world
INTRODUCTION
Introduction Strengths Weaknesses Opportunities Threats Conclusion
Deal-of-the-day Website
Launched in 2008 in Chicago
150 markets in US
~35 millions of registred users
~250 markets in the world
INTRODUCTION
Introduction Strengths Weaknesses Opportunities Threats Conclusion
Deal-of-the-day Website
Launched in 2008 in Chicago
150 markets in US
~35 millions of registred users
~62$ millions monthly benefits
~250 markets in the world
INTRODUCTION
Introduction Strengths Weaknesses Opportunities Threats Conclusion
Deal-of-the-day Website
Launched in 2008 in Chicago
150 markets in US
~35 millions of registred users
~62$ millions monthly benefits
~250 markets in the world
INTRODUCTION
72th on Alexa’s U.S. traffic rank
Introduction Strengths Weaknesses Opportunities Threats Conclusion
STRENGTHS
Actual leader of the market
Introduction Strengths Weaknesses Opportunities Threats Conclusion
STRENGTHS
Actual leader of the market
30% to 40% of the deal-of-the-day market
Ergonomic design
Founder of this market online
Present in most major U.S. cities
Introduction Strengths Weaknesses Opportunities Threats Conclusion
STRENGTHS
Develop the local economy
Introduction Strengths Weaknesses Opportunities Threats Conclusion
STRENGTHS
Develop the local economy
Lets get new customers
Self-promotion
No ads cost for small business
Insentive through social media
Introduction Strengths Weaknesses Opportunities Threats Conclusion
WEAKNESSES
Geographic problems
Introduction Strengths Weaknesses Opportunities Threats Conclusion
WEAKNESSES
Geographic problems
Not everywhere
Drains money from local community
One timers people
Introduction Strengths Opportunities Threats Conclusion
WEAKNESSES
Business problems
Weaknesses
Introduction Strengths Opportunities Threats Conclusion
WEAKNESSES
Business problems
New cheap customers - No benefits until they return
Lower monthly income over the last quarter
Needs an amount of people to validate a deal
Weaknesses
Introduction Strengths Weaknesses Opportunities Threats Conclusion
OPPORTUNITIES
More accurate offers
Introduction Strengths Weaknesses Opportunities Threats Conclusion
OPPORTUNITIES
More accurate offers
Not implemented cities/countries
Open to more local business
Ask people needs
Introduction Strengths Weaknesses Threats Conclusion
OPPORTUNITIES
Economic opportunities
Opportunities
Introduction Strengths Weaknesses Threats Conclusion
OPPORTUNITIES
Economic opportunities
Scale with market growth
15 to 25$ billion IPO (Initial Public Offering)
Newspaper market
Opportunities
Introduction Strengths Weaknesses Opportunities Threats Conclusion
THREATS
Competitors threats
Introduction Strengths Weaknesses Opportunities Threats Conclusion
THREATS
Competitors threats
Quite easy to create - lots of similar websites
Leader position - Has to stay on top
Newspaper are already in the market
Local non-profit buying site
Introduction Strengths Weaknesses Opportunities Conclusion
THREATS
Potential threats
Threats
Introduction Strengths Weaknesses Opportunities Conclusion
THREATS
Potential threats
Reduction of Groupon’s fees
Facebook ... ?
Partnership with Newspaper
Threats
Introduction Strengths Weaknesses Opportunities Threats Conclusion
CONCLUSION
GROUPON® is a leader in this market ...
... but there are still many competitors
Introduction Strengths Weaknesses Opportunities Threats Conclusion
ANY QUESTIONS ?
Thank you for you attention