XAVI - Mantra Labs€¦ · Xavi offers the following Channel watching/switching behavior based on...
28
XAVI XAVI – A S m a r t e r T V V i e w i n g E x p e r i e n c e
Transcript of XAVI - Mantra Labs€¦ · Xavi offers the following Channel watching/switching behavior based on...
XAVIXAVI – A S m a r t e r T V V i e w i n g E x p e r i e n c e
Where is that frigging remote?
W W W . M Y X A V I . C O MX
A V
I
S M
A R
T
D E
V I
C E
There is nothing to watch on TV!
W W W . M Y X A V I . C O MX
A V
I
S M
A R
T
D E
V I
C E
Why am I even paying for DTH?
W W W . M Y X A V I . C O MX
A V
I
S M
A R
T
D E
V I
C E
Sounds Familiar?Traditional TV can be a pain in the
B**t
W W W . M Y X A V I . C O MX
A V
I
S M
A R
T
D E
V I
C E
Audiences are moving away from traditional channels to online Content in droves.
Cheaper Data has seen a big shift from regular TV Content to mobile driven online content.
W W W . M Y X A V I . C O M
Audience Behavior !
X A
V I
S
M A
R T
D
E V
I C
E
67+ million
5+ million
12+ million
Subscribers
W W W . M Y X A V I . C O MX
A V
I
S M
A R
T
D E
V I
C E
TV Industry Size & Behavior
Where is the Disconnect then?
700+Channels
Media and Entertainment Industry Size (Projections)
10KPrograms
65+ MNActive DTH Subscribers
Not Possible
Content
Discovery
Non Existent
Content
Navigation Content
Recommendation
Problems Opportunities
Not Intuitive
Let’s Begin
W W W . M Y X A V I . C O MX
A V
I
S M
A R
T
D E
V I
C E
X A V IINTRODUCING
W W W . M Y X A V I . C O MX
A V
I
S M
A R
T
D E
V I
C E
X A V IW W W . M Y X A V I . C O M
Setup Xavi on top of your STB. Download the App and pair with Xavi
What does it do!!!W W W . M Y X A V I . C O M
X A
V I
S
M A
R T
D
E V
I C
E
“Change to Colors” - Done
Hey XAVI !..
W W W . M Y X A V I . C O MX
A V
I
S M
A R
T
D E
V I
C E
Tuning in…..
Bhabhi Ji Ghar Pe Hai !..
W W W . M Y X A V I . C O MX
A V
I
S M
A R
T
D E
V I
C E
Here it is!
Show me list of English movies
W W W . M Y X A V I . C O MX
A V
I
S M
A R
T
D E
V I
C E
RIP Remote..
W W W . M Y X A V I . C O MX
A V
I
S M
A R
T
D E
V I
C E
Why XAVI makes sense?W W W . M Y X A V I . C O M
X A
V I
S
M A
R T
D
E V
I C
E
Consumer• Lifestyle product making TV viewing smarter
Content Creators
• Real-time feedback on engagement levels of consumers
Broad-casters
• Content discovery to targeted consumers
Advertisers• Data driven insights into consumers
Key FeaturesEvolved Content Navigation
W W W . M Y X A V I . C O MX
A V
I
S M
A R
T
D E
V I
C E
Dynamic channel switching menu
Options to delete channels which are not watched frequently
Channel sorting based on viewing patterns and time of day
W W W . M Y X A V I . C O MX
A V
I
S M
A R
T
D E
V I
C E
Trending content based on geo-location
Promotion of new and sponsored content
Key FeaturesEvolved Content Discovery
W W W . M Y X A V I . C O MX
A V
I
S M
A R
T
D E
V I
C E
Real-time personalized content discovery
AI based Recommendation based on viewing patterns
Voice based natural language understanding
Scheduling for upcoming programs
Key FeaturesEvolved Content Recommendation
What’s in for the Ecosystem players?
W W W . M Y X A V I . C O MX
A V
I
S M
A R
T
D E
V I
C E
Production houses, through Xavi, can get targeted insights into how the customer reacts to their content and tweak programming accordingly
Insights on which micro-markets are watching their content and at what times
Consumer engagement levels with content in real-time to take creative decisions
Ability to be discovered organically by target consumers watching similar content
Consumer profiling based programming decisions to tailor content better for them
Content CreatorsW W W . M Y X A V I . C O M
X A
V I
S
M A
R T
D
E V
I C
E
Channel broadcasters have had to rely on BARC TRP Data to benchmark themselves. The level of analytics available from BARC is not refined enough for taking incisive data driven decisions. Xavi offers the following
Channel watching/switching behavior based on location, time & content
Consumer engagement Levels with the channel being watched in real-time
Platform to push their channels to targeted consumers using sponsored spots
Easier discovery due to a much smarter remote at the hands of the consumer
BroadcastersW W W . M Y X A V I . C O M
X A
V I
S
M A
R T
D
E V
I C
E
Rudimentary TV analytics has been a bane for advertisers in a digital world. Xavi Analytics Engine solves that problem
Ad switching behavior of consumers to give real-time feedback
Engagement levels with the Ads
Consumer demographics to understand better the targeting
AdvertisersW W W . M Y X A V I . C O M
X A
V I
S
M A
R T
D
E V
I C
E
Xavi has redefined the content viewing and discovery much simpler and the traditional TV a much more cerebral experience. DTH providers get a refined and intelligent interface to engage consumers
A multi-device based experience for consumers to engage with traditional TV programming
Multiple benefits for all stake-holders to advance the traditional TV eco-system
Insights into consumer demographics to help the provider know the customer
DTH OperatorsW W W . M Y X A V I . C O M
X A
V I
S
M A
R T
D
E V
I C
E
Current State & FutureRoad-Map
W W W . M Y X A V I . C O MX
A V
I
S M
A R
T
D E
V I
C E
MARKETVALIDATIO
N MVP
IOS
ANDROIDUX DESIGN
WE ARE HERE!
Industry CompetitorsW W W . M Y X A V I . C O M
X A
V I
S
M A
R T
D
E V
I C
E
Content D-N-R
TV
Exp
erie
nce
Jio TV
SENSY
XAVI
*D-Discovery, N-Navigation, R-Recommendation
DTH
