X Games Live From Vine
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Transcript of X Games Live From Vine
WHERE Los Angeles, CA
WHEN August 1 - 4, 2013
IDEA Shatter the ‘live reporter’ paradigm by utilizing the emerging social media platform Vine to record 6 second clips of moments, action and interviews of Red Bull athletes at X-Games. Professional skateboarder Joey Brezinski would act as filmer, host and publisher with guidance from Red Bull’s digital team.
FORMAT Red Bull + Red Bull LA’s Vine
WHO Joey Brezinski
TARGETS
Launch the first local Vine account (@redbullLAX) as a contributing platform to the local twitter handle.
Produce 4 to 6 Vines per day during the 3 days of competition. Creative direction is up for discussion with Joey.
Promote these videos on redbull.com in our coverage of X-Games.
X-GAMES #LIVEFROMVINE