x Attribution Accelerator - INSIGHT...
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Rethinking Ad Effectiveness and Audience Effectiveness Attribution Accelerator | November 2016
Transcript of x Attribution Accelerator - INSIGHT...
Rethinking Ad Effectiveness and Audience Effectiveness
Attribution Accelerator | November 2016
We measure consumer preferences & behaviors
Observe Ask
Rethinking Ad Effectiveness
The Old Way to Ask
The New Way to Ask: Publisher Network
The New Way to Ask: : The SurveyWall
The New Way to Ask: The SurveyWall
75% to 95%
More reach =
More reach =
More respondents =
More reach =
More respondents =
Faster to significance =
More reach =
More respondents =
Faster to significance =
Real-‐time campaign adjustments
Rethinking Audience Effectiveness
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Old Method
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Old Method New Method
Segment validation
Segment selection
Ad pre-‐testing
What’s next to rethink?
Audience profiling
CRM validation
Building audience segments
Thank you
