WXMX-FM ● Citadel Broadcasting ● 5629 Murray Rd● Memphis, TN 38119● Ph: (901) 682-1106 ●...

WXMX-FM ● Citadel Broadcasting ● 5629 Murray Rd● Memphis, TN 38119● Ph: (901) 682-1106 ● Fax: (901) 680-0482 ● www.98.1themax.com

What is 98.1 The MAX?

Maximum Rock is the best of the classics and the best of today’s rock… Back in 2005 when The Max went on the air, we set out to create a radio station with a sound that Memphis wanted. That meant we had to mix in Classic Rock with the best of the new artists that keep Rock alive. The result has been a consistently high rated station that really is Maximum Rock!

WXMX● Citadel Broadcasting ● 5629 Murray Road● Memphis, TN 38119● Ph: (901) 680-9898 ● Fax: (901) 680-0482

The core music on The Max is made up of the best rock musicians of all time, like Led Zeppelin, ZZ Top, the Rolling Stones, Pink Floyd, Bon Jovi, Jimi Hendrix, Stevie Ray Vaughan, Bob Seger, Aerosmith, Rush, Tom Petty, AC/DC, Ozzy Osbourne, U-2, Bruce Springsteen, and Van Halen. They rocked us years ago and many are all still producing hit records today.

And The Max also features some of the newest stars in the Rock Universe, like Daughtry, the Foo Fighters, Nickleback, Saving Able, Puddle of Mudd, Shinedown, Evanescense, Greenday,3 Doors Down, Kid Rock, Offspring and Bush.

The playlist for The Max isn’t stagnant, it’s alive and ever-changing. After all, isn’t that the way Maximum Rock should be?



Drake & Zeke

Monday-Friday, 6a to 10a. These guys have created a large loyal following for the past decade in Memphis in the Mid-South. Their uniquely special morning show is the talk of the town. Tune in, listen…you will laugh!

Chris Jarman Monday-Friday 10a-3p. Memphis’ Superman

of Rock keeps your workday moving!

Jarman is a force of nature delivering news, information and

tons of Maximum Rock!

Danni Bruns Mon-Fri 3p-7p on the MAX.Danni rocks your afternoons with great tunes and plenty of audience participation.Our kinda girl!

Missed something on D&Z this morning? Now you can hear Memphis' premiere morning show at night with Drake and Zeke After Dark Monday thru Thursday nights from 7 till 11! It’s all the good stuff plus a healthy dose of Maximum Rock!

The Max Audience is:

52.6% White Collar

33.1% Blue Collar

68.7% Male

31.3% Female

80.2% Between 25-54

81.3 % Own their residence

88.5 % Have two children at home

59.1% Earn over $75,000 per Household

SOURCE: Arbitron SP 2010


The Max reaches over 109,000 Adults 12+ every week. And they spend $1.87 BILLION each year in businesses just like yours. Max Listeners account

for nearly 13% of all retail spending in the Memphis Metro.


The Max is more than just radio. We put your advertising to work in a multi-media world, because

that’s where our listeners live!ON-AIR

THE MAX Reaches over 109,000 Adults 12+ every week with Maximum Rock and your commercial message. It’s like having a Liberty Bowl and a half full of people hear your message!

ON LINE

981TheMax.com is a highly-trafficked website portal to all things Max…concerts, contests, rock news, funny stuff, streaming Max…it’s all there 24/7!

ON SITE

Max remotes and events draw from our large and loyal audience to pack your retail location with people ready to spend money!

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MOBILE

Our Text Messaging systems take your message right to our listeners mobile phones…and into your store!

With our 100,000-watt blowtorch signal,

98.1 The MAX

covers all of Memphis and the Mid-South assuring, that your message is heard throughout a 90-mile radius!


WXMX

MAX Rocks the Community…98.1 The MAX is a an integral part of various

fundraisers across the market.

Our December Operation Blue Balls promotion creates special Christmas ornaments for sale, with proceeds benefiting Project Package, an armed forces benevolence organization, to help send comfort items to Tri-State troops stationed in the Middle East during the Christmas season.

Drake and Zeke spearheaded construction of two community gardens with the “Field OfGreens” program. A half-acre garden at ShelbyFarms is raising organically-grown vegetablesthat will be given to the Mid-South Food Bank.A second garden on Angelus street in Mid-Townis producing food for the residents of the area who maintain the garden.

98.1 The Max and sister Citadel Broadcasting stationsWGKX, WRBO and WKIM are supporting ticket sales for the Memphis Chapterof the American Red Cross’ Boa Ball-A Red Tie Affair. Proceeds from the formal ball will aid localefforts of the Red Cross in fire and flood relief forarea residents.

98.1 The MAX and Citadel’s sister stations promote Subsidium’s Carrousel of Shops. Over 110 merchants donate profits from this 3-day sale to the Memphis Oral School for the Deaf.

D&Z’s annual golf tournament at Memphis NationalRaises funds for the Memphis Police Foundation, providing much-need equipment and training for officers not funded by the MPD budget.


Other community events sponsored or supported by 98.1 The MAX:

•“Dodge This” dodgeball tournament at Wellworx Sports Club benefiting the Youth Villages Program.

•Funfest Barbecue, Tennessee State Barbecue Cooking Champion Title, benefitting the Alzheimer’s Association.

•Media Sponsor of the AutoZone Liberty Bowl and associated Liberty Bowl events benefiting St. Jude Children’s Research Hospital.

•Wheelers & Dealers MDA Bike Ride to benefit Muscular Dystrophy Association

•The Methodist Healthcare Cancer Center Luncheon, honoring prominent Americans involved in cancer research and awareness programs. This is the fifth year for Citadel Memphis Radio Group participation

http://www.memphisfoodbank.org/home.aspx?pid=1

http://www.memphisfoodbank.org/home.aspx?pid=1

WXMX/98.1 The MAX appreciates your business.We look forward to working with you and becoming a

greater resource to you now and in years to come.

WXMX-FM ● Citadel Broadcasting ● 5629 Murray Rd● Memphis, TN 38119● Ph: (901) 682-1106 ●...

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