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2010 MEDIA KIT

www.wiley.com/go/cardiology

ENTER

http://www.wiley.com/go/cardiology


2010 MEDIA KITJennifer Johnson

Senior Advertising Sales Representative

Ph: 781.388.8512 E: [email protected]

David Slimm Business Development

Manager Ph: 201.748.6478

E: [email protected]

Dave Surdell Associate Director,

Reprint Sales (Americas) Ph: 781.388.8343


In its 200+ year history, Wiley has published the works of over 350 Nobel Laureates.

Wiley-Blackwell Cardiology PortfolioThe Wiley-Blackwell Cardiology portfolio consists of 13 speciality specific journals, 70% of which are indexed by ISI and 85% are indexed by MEDLINE. The journals have over 40,000 subscribers and over 225,000 impressions per month.

Publishing both controlled circulation and subscription-based publications, and in association with mul-tiple pre-eminent society partners, our peer-reviewed publications meet the highest scientific standards.

Through this extensive portfolio, you can reach key cardiology markets by developing customized communication plans to support your business. From efficient and knowledgeable service and competitive pricing, to dedicated and flexible project management, we provide the strategic and tactical support you need to execute your campaigns.

About Wiley-BlackwellWiley-Blackwell, the scientific, technical, medical and scholarly business of John Wiley & Sons, Inc., publishes over 1400 journals as well as over 1500 new books annually in print and online. Wiley-Blackwell partners with over 700 societies representing over 1,000,000 members globally, including the American Cancer Society, the Cochrane Collaboration, and the Society for Cardiovas-cular Angiography and Interventions.

Who We ReachWiley-Blackwell’s cardiology portfolio boasts a wide range of prestigious, indexed, and highly-cited journal brands that serve 9 specialties:

Solutions

• Electrophysiology• Interventional Cardiology • Hypertension and

the Metabolic Syndrome • Imaging• Internal and

Family Medicine• Heart Disease, including

Heart Failure

• Cardiac Surgery• Cardiovascular Drug Therapy• Preventive Cardiology• General Cardiology• CardioMetabolic Syndrome

(diabetes, lipids, obesity)

The Reader In Print On the Web Digital Sponsorship



mailto:[email protected]









Manager Ph: 201.748.6478





Wiley-Blackwell reach in Cardiovascular Medicine:

Portfolio ReadershipReaders of journals in the Wiley-Blackwell Cardiology Portfolio span the spectrum of physicians and healthcare provides responsible for the diagnosis, treatment, and management of patients with heart disease.

Readership Highlights:• In addition to the 21,231 cardiologists who receive Clinical Cardiology in print,

it is also received by 9,141 internal medicine physicians who are high prescribers of pharmaceuticals to treat heart disease.

• Over 25,000 Family and Internal Medicine physicians who receive The Journal of Clinical Hypertension are based in solo practice or private group practices.

• Catheterization and Cardiac Interventions, the official journal of the Society for Cardiovascular Angiography and Interventions, averages 40.1 prescriptions written per ad exposure.

• Congestive Heart Failure reaches physicians who most frequently prescribe ace inhibitors, beta-blockers, digitalis preparations, diuretics, and antihypertensives in the US.

The Reader

USA: 23,832

Canada: 1,519

Europe: 17,442

Middle East/Africa: 4,619

South & Central America: 3,253

Australia/New Zealand: 1,038

Japan: 2,482

Asia: 7,676

Unidentified: 3,156

Total: 65,017

USA: 23,832

Canada: 1,519

Europe: 17,442

Middle East/Africa: 4,619

South & Central America: 3,253

Australia/New Zealand: 1,038

Japan: 2,482

Asia: 7,676

Unidentified: 3,156

Total: 65,017

Cardiology*

Family Medicine+

Internal Medicine+

Endocrinology, Diabetes, and Metabolism+

Interventional Cardiology*

Electrophysiology* 1,229

21,231

17,154

15,264

1,763

1,638

* Represents the universe of US-based physicians as identified by the AMA.+ High prescribers of pharmaceuticals for heart disease and cardiovascular risk factors.

5,0000 10,000 15,000 20,000 25,000











Manager Ph: 201.748.6478





Clinical Cardiology (CLC)Targeting cardiovascular specialists, Clinical Cardiology provides a forum for the coordination and translation of clinical cardiovascular research into practice. With its circulation of 31,990 cardiologists, internal medicine physicians and family medicine physicians in the US, the journal has one of the highest reaches in cardiology today.Rates & Specs | Circulation

The Journal of Clinical Hypertension (JCH)A peer-reviewed, ISI- and MEDLINE-indexed monthly publication that serves family practitioners, internists, and cardiologists, JCH provides objective, up-to-date information and practical recommendations on the treatment of hypertension. Now including the Journal of the CardioMetabolic Syndrome, JCH offers its primary care audience content for the hypertension specialist and the conditions contributing to the cardiometabolic syn-drome, including obesity, diabetes, and dyslipidemia.Rates & Specs | Circulation

Catherization and Cardiovascular Intervention (CCI)Catheterization and Cardiovascular Interventions focuses on material that will be of immediate practical value to physicians providing patient care in the clinical laboratory setting.Rates & Specs | Circulation

Journal of Cardiovascular Electrophysiology (JCE)JCE features state-of–the-art science coupled with practical application, to treat complex ar-rhythmias, as well as unique feature sections that include Molecular Perspectives, Techniques and Technology and Clinical Reviews.Rates & Specs | Circulation

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In Print

Did you know?Nearly 70% of readers of the Journal of Invasive Cardiology also read

Clinical Cardiology, which reaches over 20,000 more physicians each issue.Source: Publisher’s Own Data and PERQ Duplication Report, June 2009.






www3.interscience.wiley.com/journal/113412417/home/adv_guide.pdf

www.lejacq.com/articles/wiley/Cardio_Circulation_2010_011310.pdf



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Manager Ph: 201.748.6478





Pacing and Clinical Electrophysiology (PACE)Since 1978, PACE, the first in the field of electrophysiology, has been delivering the latest in heart pacing technology to its readers, which include members of the Heart Rhythm Society. PACE is the premiere journal in the treatment and manage-ment of heart rhythm abnormalities.Rates & Specs | Circulation

Congestive Heart Failure (CHF)Featuring manuscripts and papers on the prevention and man-agement of congestive heart failure, Congestive Heart Failure aims to educate cardiologists and primary care providers on the diag-nosis and treatment of CHF and help to establish “standards of care” that can be measured and correlated with clinical outcomes. Rates & Specs | Circulation

Journal of Cardiac Surgery (JCS)The Journal of Cardiac Surgery is the only journal devoted to contemporary surgical treatment of cardiac disease. Each issue offers readers the latest research, “how to” methods, well-illustrated articles, critical reviews, and important com-mentaries on all aspects cardiac surgery.Rates & Specs | Circulation

Journal of Interventional Cardiology (JOIC)Now indexed by ISI, the Journal of Interventional Cardiology is widely regarded as a must-read for the interventional cardiologist determined to stay cur-rent in diagnosing, investigating, and managing patients with cardiovascular disease.Rates & Specs | Circulation

Cardiovascualar Therapeutics (CT)Focusing on extensive reviews and original articles on the treatment of cardiovascular disease, the main focus of the journal is on cardiovascular pharmacol-ogy, clinical pharmacology, and clinical trials of new or potential cardiovascular therapies.Rates & Specs | Circulation

Echocardiography: A Journal of Cardiovascular Ultrasound and Allied Techniques (ECHO)Echocardiography keeps its readership of echocar-diographers, ultrasound specialists, and cardiolo-gists well-informed of the latest developments in the field.Rates & Specs | Circulation

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In Print (continued)














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Manager Ph: 201.748.6478





Preventive Cardiology (PRC)A unique forum for the research of investigators and clinicians cov-ering the many diverse but related disciplines that contribute to the prevention of heart and vascular disease.Rates & Specs | Circulation

Congenital Heart Disease (CHD)Congenital Heart Disease is the only MEDLINE-indexed, peer-reviewed journal that brings the latest science and clinical approaches for treat-ing infants, children, and adults with congenital heart disease.Rates & Specs | Circulation

Annals of Noninvasive Electrocardiology (ANEC)Annals of Noninvasive Electrocardiology is the first journal in an evolving subspecialty that incorporates ongoing advances in the clinical application and technology of traditional and new ECG-based techniques in the diagnosis and treatment of cardiac patients.Rates & Specs | Circulation

Artificial Organs (AOR)Since 1977, Artificial Organs has been publishing original articles featuring the studies of design, performance, and evaluation of the biomaterials and devices for the international medical, scientific, and engineering communities involved in the research and clinical applica-tion of artificial organ development. Rates & Specs | Circulation

In Print (continued)

Sales OpportunitiesPower Positions In addition to premium positions within the journals, Wiley-Blackwell offers a variety of Power Positions. Examples are listed below.

• Wraps• Gatefolds• Belly-bands• Cover-tips• Outserts• Inserts

Contact your sales representative for more information, pricing, and availability by journal.

Exposure

EXTR

EME For product launches and

conferences, capture the

reader’s attention with these

Power Positions.



















Manager Ph: 201.748.6478





MetricsAdvertising metrics are independently reported by DoubleClick, the industry leader in web ad management. DoubleClick reports provide valuable data about unique and repeat visitors that saw and clicked through advertisements. Metrics include unique visi-tors, return visitors, impressions, geographic data (country, state, & region), and time spent on each site.

Other Sales OpportunitiesElectronic Reprints (ePrints) E-prints are easily accessible, secure, interactive reprints pre-sented in electronic format for use on personal computers, lap-tops, and mobile devices. E-prints are purchased based on total views needed to satisfy the intended audience. Please contact your sales representative for additional information and pricing.

Enhanced Articles As more derivative content delivery formats are being developed to contextualize and accompany journal content (podcasts, webcasts, blogs, etc.), Enhanced Articles, or article-level microsites, are enabling ease of use among the end-user population by displaying all article enhancements in an aes-thetically pleasing online environment. Sponsorship opportuni-ties of article-level microsites are available. Contact your sales representative for more information.

Our online journals attract and keep visitors. Each month our jour-nal sites get over 225,000 impressions.

In addition to print options, you also have a range of online adver-tising opportunities. High traffic and page impressions guarantee access to our captive cardiology audience and allow you to deliver a targeted message with vast exposure.

Online Journals are hosted on Wiley InterScience, one of the most used platforms for scientific, technical, medi-cal and scholarly research. Each online edition features current and archived articles in searchable, html and pdf full-text formats, as well as the opportunity to sign up for email table-of-contents alerts, citation reporting, and more.

Package

SAVI

NGS

Purchase impressions across

the cardiology portfolio

to extend reach and

maximize value.

On the Web











Manager Ph: 201.748.6478





Did you know?Downloads of full-text content for JCH increased 111% in 2009 over 2008.

Source: Publisher’s Own Data

Positions AvailableBanner and leaderboard positions are available. Contact your sales representative for pricing and availability.

Open/Click PerformanceOpen and click-through reports are available to adver-tisers for each digitally distributed product. Generally, our open rates for the Cardiology Newsletter average 17%. The average Click-To-Open Rate (CTOR) is 22%.

Digitally distributed products in the Cardiology portfolio can reach up to 51,642 opt-in cardiologists worldwide or be segmented based on discipline or geographic location. Advertising opportunities are available in the following e-blasts:

Cardiology Newsletter:Distributed bi-monthly to our entire list of opt-in contacts as well as 18,000 members of the Japanese Circulation Society, Wiley-Blackwell’s Cardiology NewsWire provides a necessary update on the latest cardiology news and regularly features:

• A thought-provoking “Point-of-View” section where our journal editors weigh in on a topic of their choice and offer a unique perspective

• Free access to leading research articles and evidence based medicine content

• Links to upcoming conferences• Exclusive discounts on new and best-selling books

Additional Opportunities:Custom eNewslettersCustom eNewsletters deliver topical educational and scholarly content blasted directly to physicians and featuring your brand or product messages. Delivered in client-branded html, these digitally distributed products contain abstracts with links to full text journal articles (typically 3-5 articles), selected from stores of content typically only available to subscribers.

eTOCsElectronic Tables of Contents (eTOCs) are blasted out to opt-in readers of the journals each time an issue publishes. Contact your sales representa-tive to receive information about pricing and circulation.

Targeting

EFFE

CTIV

E Target your message to physicians

and healthcare professionals

based on their geographic region

or subscription profile.

Digitally Distributed











Manager Ph: 201.748.6478





To meet your publication requirements, our Global Business Development Team will work with you to deliver content that is of value to clinicians through an educational package, either in print or online. All of our cardiology journals pioneered by Wiley-Blackwell through its Publication Ethics guidelines.

WebinarsWebinars provide web-based presentations, lectures, workshops or seminars, al-lowing the end user to interact with subject-matter experts in real-time. Events can be archived for up to 12 months following their launch.

Podcast and Audio DownloadsPodcasts are a series of downloadable audio and/or video files that are distrib-uted through our systems (including web sites and email alerts) and via RSS feeds (commonly through iTunes). Also available are audio downloads, which generally consist of a single audio and/or video file.

Enhanced ArticlesAn enhanced article is a dedicated, article-specific micro site created for any ar-ticle, or group of articles, published by Wiley-Blackwell. Enhanced Articles extend the reach of a clinical study to a variety of audiences.

SupplementsThe publication of single-topic articles published in addition to the regular issue of the journal, supplements could be based on proceedings from roundtable discus-sions, symposia, or a collection of review articles.

Sponsorship Opportunities

Clinical Review ArticlesFeaturing broad coverage on a selected topic, Clini-cal Reviews typically cover diagnosis, evaluation and management of the disease, written by leading experts in the field.

Expert Panel DiscussionsAn open forum for a panel of experts to discuss issues on a selected topic, Expert Panel Discussions typically comprise a one-hour teleconference that is recorded, transcribed and published within the journal.

Patient Education MaterialsMaterials such as patient education tablets, bro-chures, patient self-assessment sheets, dietary guidelines as well as other media are created by edi-torial in conjunction with physicians or allied health professionals to educate patients and caregivers

Wall ChartsOne-page posters that can be affixed to walls, these products are visually driven and generally feature topical content.






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