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www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca, 23 th June2005
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Page 1: Www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca,

www.transact-innovation.com

TRANSACT – the collaborative approach and its influence on networking

Petra Brüning

PAXIS PROJECTS JOINT WORKSHOP

Salamanca, 23th June2005

Page 2: Www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca,

www.transact-innovation.com

Project stages

Funding ends

Fu

nd

ing

Su

sta

ina

bil

ity

Identification

Definition

Exe-cution

Evaluation

Expansion within the university/region

Spreading to other universities/regions

Idea

Plan Outline Draft

Completion

EvaluationContinuation

Improvement

Identification

Development

Implementation

Page 3: Www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca,

www.transact-innovation.com

Project Process and Methodology

Collection and

evaluation of data

Decision on critical success factors

Pre-selection of approaches

Establishment of a network of relevant

players

Collaborative planning:

Conferences

Feasibility Study

Implementation

Page 4: Www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca,

www.transact-innovation.com

Collection and

evaluation of data

Decision on critical success factors

Pre-selection of approaches

Establishment of a network of relevant

players

Collaborative planning:

Conferences

Feasibility Study

Implementation

Page 5: Www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca,

www.transact-innovation.com

In order to fulfil the needs of the partners in the partner regions at the best possible rate a conference was held in each of the participating countries.

March 2004: Budapest/Hungary

January 2004: Prague/Czech Republic

September 2004: Bucharest/

Romania

May 2004: Tartu/Estonia

Collaborative planning: conferences

Page 6: Www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca,

www.transact-innovation.com

NAC Partner X

- - - aim

Initiatives deriving out of actions taken under the European Charter for Small Enterprises

Collaborative planning: conferences

Integration of all relevant players into the planning process

Fist step: invitation to the conference

Page 7: Www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca,

www.transact-innovation.com

Use of Open-Space-Technology in order to

raise and discuss the most important topics

bring TRANSACT partners, experts and relevant decision makers together in one place

integrate them into the planning process

ensure the commitment of all relevant parties

facilitate planning, share knowledge and select approaches to be implemented

establish “action teams”

Collaborative planning: conferences

Page 8: Www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca,

www.transact-innovation.com

- Universities (rector, professors, teaching staff, students)- Ministries (e.g. Ministry of Economic Affairs,.....)- Government (e.g. City Government)- Science Parks, Innovation Centres, Patent Centres, Business Advisory Centres, ...- Research Institutions- Chambers

Collaborative planning: conferences

Successful integration of the following players into all of the five conferences

Page 9: Www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca,

www.transact-innovation.com

RectorateProfessors

Ministries

Motivation

Preparation

Pre-seed Market Entry

Seed

INCUBATION(Academic Incubator)

development

Target group in order to establish start-up companies that participated in the conference

Members of target group in order to establish a support structure like an Interface Unit (IU) that participated in the conference:

NetworkBanks, VC, BA

Professors,Students(Post)graduates

(would-be) entrepreneurs

entrepreneurs

Page 10: Www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca,

www.transact-innovation.com

Collection and

evaluation of data

Decision on critical success factors

Pre-selection of approaches

Establishment of a network of relevant

players

Collaborative planning:

Conferences

Feasibility Study

Implementation

Page 11: Www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca,

www.transact-innovation.com

Together with the network several approaches were checked for their feasibility.

Several pilot initiatives launched in order to prepare the ultimate aim of preparing a technology transfer interface unit, especially on

Awareness

Training

New project proposals with a strengthened and more powerful network

Feasibility Study and Implementation

Page 12: Www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca,

www.transact-innovation.com

Bucharest

“Call for ideas” prior to TRANSACT conference

- Students were invited to hand in their business ideas and to further develop them into business plans together with professors

- Some of these ideas were presented at the TRANSACT conference

- Helped to raise awareness among students - Helped to show the already existing creativity in the university- Helped to show the already existing willingness of professors to

support the students’ ideas and to support entrepreneurship

Examples

Integration of Students and active professors into the conference

Page 13: Www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca,

www.transact-innovation.com

Bucharest

Examples

Three action teams were established on the conference:

- awareness raising - creativity inside the university- academic incubator

Regular TTMs (TRANSACT TEAM MEETINGS) in order to plan next actions

Page 14: Www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca,

www.transact-innovation.com

Bucharest

Examples

Within the network, the following trainings are or will be offered:

MSc Course in “Project Management”

Intensive training course in IPR

Course on Research Activities for students, young graduates and teaching staff

Two Final Examination Theses:“The Academic Incubator” and“Intellectual Property in Agriculture”

One PhD Thesis“Patenting in Agriculture and Biotechnological Inventions”,

Page 15: Www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca,

www.transact-innovation.com

Budapest

An internal network did not exist

Therefore the INNOTECH staff contacted university professors in preparation of the TRANSACT conference to identify those that were willing to support the idea of start-up support

Additionally a lot of students and student organizations could be contacted and informed about entrepreneurship with the TRANSACT International Business Simulation Competition

Examples

Establishing and strengthening the network

Page 16: Www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca,

www.transact-innovation.com

Internal network

In cooperation with the student organizations, there are plans for

- Questionnaires on the student’s interest in training offers

- short training courses including innovation management, business plan and IPR issues

Examples

Budapest

and awareness rising campaigns

Page 17: Www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca,

www.transact-innovation.com

An outer network existed already:

Through TRANSACT it could be strengthened and the good network relations resulted in - two common project proposals for national tenders- a signed declaration of intent to establish the IT Innovation and Knowledge Centre in the Budapest University of Technology and Economics!

External network

Examples

Budapest

Page 18: Www.transact-innovation.com TRANSACT – the collaborative approach and its influence on networking Petra Brüning PAXIS PROJECTS JOINT WORKSHOP Salamanca,

www.transact-innovation.com

Thank you for your attention

Petra Brüning

Innovation und Bildung Hohenheim GmbH

Stuttgart, Germany

[email protected]