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Transcript of Www.smeactor.eu C. Kaletka The Study Case of: “United Sounds” Dortmund Christoph Kaletka 6th and...
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C. Kaletka
The Study Case of:“United Sounds”
Dortmund
Christoph Kaletka6th and Final SME ACTor Meeting and
Workshop24 October 2008
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C. Kaletka
Dortmund – Part of the Ruhr Metropolis
• population: 589.000 inhabitants• unemployment: 2004: 19%; 2008: 14%• market radius: one car hour 18 million• commuters: in: > 80.000/out: < 58.000• Main sectors: retail commerce
healthITinsurance and bankinglogistics
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C. Kaletka
Target sector: Cultural / music management
• Ruhr metropolis: cultural capital of Europe 2010
• Decision: not to target IT, logistics, MST
Development of “United Sounds” as a music event organisers network had silently begun (grassroots / bottom-up, options for structural and methodical improvement)
Sector: Local / regional music scene, locally funded youth centers
Target group: Local / regional music event organisers
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C. Kaletka
Second tier facilitators: The „core team“• 4 learnshops (two-day learnshop at the end)• 3-4 participants: local youth and music
center managers, music network organisers, event managers restricted number
• Aims: Discuss and define the main goal(s) of the United Sounds network; establish a core team and assign team members roles
• Aims (methods): Learning action learning by using action learning methods
• Very basic tools used repeatedly to create methodical understanding: to-do minutes, visualisation, role of moderation, countdown planning
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C. Kaletka
Second tier facilitators: Main results• They learned action learning by using action
learning methods (What does that mean?!?)– Communication, results, techniques
• Core team structure as backbone of United Sounds built– definition of network functions and long-term goals– personal identification and belief in the project
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C. Kaletka
Labs for SMEs
• 7 learnshops
• 6-15 participants: youth and music center managers, music network organisers, event managers, artists, local administration (SMEs + local cultural stakeholders)
• Aims: Establishing connections and a common interest between individuals; re-establishing trust and communication structures– History in cooperation: critical factor
• Main tools used: to-do minutes, visualisation, strong moderation and intervention
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C. Kaletka
Labs for SMEs: Main results
• Growing number of participants
• Common goals defined
• First products (website, United Sounds events)
• Role of moderation given to 2nd tier facilitators at the end
• „Automatic“ use of action learning methods and instruments
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C. Kaletka
Reporting on Labs: Lessons learned?The brand-new facilitators say:
• briefing and preparation are central aspects– location and equipment: simple but difficult– Plan learnshop by defining aims, work contents,
learning contents, methods, instruments
• Develop a project everybody can agree upon
• Learn about the role of a moderator• Evaluate the learnshop:
What has been learned?Create new input
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C. Kaletka
Reporting on Labs: Lessons learned?We say:
• United Sounds is working as a network• People feel responsible and work on the
tasks• United Sounds milestones have been
defined for the next 24 months• United Sounds makes constant use of action
learning methods
• sfs withdrew from United Sounds in a good conscience
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C. Kaletka
Reporting on Labs: Lessons learned?Final comment:
It was a striking experience to see how a few basic methods of communication can turn a ‘flock of sheep’ into a relatively organised network and project (community of performance) with clear aims and strategies and accepted ‘leaders’.
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C. Kaletka
And after SME ACTor?
Common learningShared responsibility
Consensus on co-operationWell-developed tool-kit
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Action learning changes the way you work!Silent dissemination…
Active transfer…