Www.smartvision-me.com IBM SPSS Solutions A SELECT INTERNATIONAL COMPANY.

www.smartvision-me.com

I B M S P SS S o l u t i o n s

A SELECT INTERNATIONAL COMPANY


Overview – Predictive Analytics Benefits

Achieve competitive advantage

New revenue opportunities

Increased profitability

Increased Customer Service

Operational Efficiencies

68 %

55 %

52 %

45 %

44 %

IBM SPSS Solutions

1. Customer analytics2. Operational Analytics3. Predictive Analytics4. Threat & Fraud Analytics


1. Customer Analytics


Uncover hidden patterns

Create personalised experiences

Win more business

Reduce costs

Increase customer loyalty

1. Customer Analytics – contd.


Customer Acquisition

Customer Lifetime

Value

Customer Loyalty

Profitability

Customer

Analytics

1. Customer Analytics – Customer Acquisition


Target the right

customers

With the right

financial products

At the right rates

A world leading financial services company Turned to IBM SPSS Predictive analytics To win the right customers for its new products It secured $ 47 million

1. Customer Analytics – Customer Lifetime Value


A critical metric

To boost profits

Improve profitability

Reduce costs

Turned to IBM SPSS predictive analytics software solutions To create and execute outbound marketing campaigns Campaigns costs were reduced by 30 % Customer profitability increased by 20 %

1. Customer Analytics – Customer Loyalty


Customer understanding

(satisfied/dissatisfied)

Track customersBuild loyal and

profitable relationships

United States’ largest Communications service provider Challenge: to understand more about the reasons behind retention risks Turned to IBM SPSS predictive analytics 142 % reduction in revenue $ 10 million savings Reduce customer service costs 5 months to achieve full ROI

1. Customer Analytics – Profitability


Understand your

customers

Target the best

customers for up-sell and cross-

sell

Understand customer lifetime value

Maximize customer

profitability

Build relationshi

p-based pricing

Was wasting thousands of dollars annually on marketing campaigns Implemented customer analytics solution from IBM Gained deep understanding of their customers Targeted those who will buy new products Reduced direct mailing costs by 20 % Generated 600 % ROI

2. Operational Analytics


People

Assets

To maximize productivi

ty &profitabilit

y

Processes

2. Operational Analytics – Inventory Management


Align supply with demand

Manage physical and virtual assets

Reduce working capital requirements

Identify the right physical inventory for your supply chain

Used Predictive analytics Made suggestions to the customer Delivered high conversation rates Determined which advertising campaigns should be communicated to

which card holders They saved 30 % on print runs for communications

2. Operational Analytics – Process Analysis


Process Analysis

Improve efficiency of the business

processes

Understand the big picture

Increase market share

Balance critical

resources

Provide accurate timely

information to decision makers

Deployed IBM SPSS data and text mining Analyzed data quickly and efficiently Displayed the results in a user-friendly manner

2. Operational Analytics – Predictive Maintenance


Maximizes uptimeMinimizes cost

Reduce maintenance costsMinimize product quality

issues

Avoid asset downtimePerform root-cause analyses

Wanted to :- Gain actionable insight into manufacturing processes- Produce high volume product

Used IBM SPSS Predictive Analytics to assess products quality

3. Predictive Analytics for big data


Benefit from

3. Predictive Analytics for big data – Predictive modeling and big data


Create predictive models from big data without programming Improve performance and scalability Use data from throughout your organization

Traditional database system

Handoop distribution

Social media

Data from :

Unstructured data

3. Threat and Fraud Analytics


Detect suspicious activity

Control outcomes

Minimize loss

3. Threat and Fraud Analytics – Fraud Prevention


Uncover fraud

Take action before damage occurs

Perform fraud prevention

Increase customer satisfaction

Wanted to:- Predict members’ health problems- Find better way to combat fraud

Used fraud prevention: Improved services for health plan

members Eliminated fraud

3. Threat and Fraud Analytics – Public Safety Software


Analyze multiple data sources

Predict cri

me

Using Public Safety software:

Reduced crime Increased citizen safety

Predicted when and where crimes will occur Tracked criminals activities Spotted new crime trends

- Though of mining the huge digital repository of crime records

- Identified crime patterns- To pinpoint hot spots

Using Predictive analytics, they: Pinpointed crimes Focused police resources

www.smartvision-me.com

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Www.smartvision-me.com IBM SPSS Solutions A SELECT INTERNATIONAL COMPANY.

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