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Getting the Most out of Your Summit Experience www.rsaa.org
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Transcript of Www.rsaa.org. The RSAA Summit the association’s primary networking and educational event. The 2014...
The Receptive Services Association of America
Getting the Most out of Your Summit Experience
www.rsaa.org
www.rsaa.org
What is the RSAA Summit?
The RSAA Summit the association’s primary networking and educational event. The 2014 Summit will be held Feb. 4-5 at the Omni Shoreham Hotel in Washington, D.C.
www.rsaa.org
One day of education One day of one-on-one appointments between buyers and
suppliers Awards Dinner – Presentation of the Stanley Fisher Awards
for excellence in the Inbound Industry (ticket included in registration fee)
Silent Auction to benefit the Wounded Warrior Project – donate and bid!
What is the RSAA Summit?
www.rsaa.org
Two keynote speakers The Hon. Penny Pritzker – Secretary of Commerce Chris Thompson, President and CEO of Brand USA Joint Question and Answer Session Nine breakout sessions, including
Ask The OperatorHow to Work with Receptive OperatorsThe Millennial TravelerMarket Spotlight: BrazilChile and Taiwan Overview: New Visa Waiver Countries Inbound Market Forecast – Office of Travel & Tourism Industries
RSAA Summit Educational Sessions
www.rsaa.org
Receptive operators are at tables Suppliers move from appointment to appointment Each one-on-one appointments last 10 minutes. Five-minute Business Card Exchanges are sprinkled in the
appointment sessions.
One-on-One Appointments
www.rsaa.org
Stanley Fisher Awards – the “Stanleys” are presented to suppliers in 6 categories as voted on by the RSAA receptive tour operators.
Check presentation to the Wounded Warrior Project Music, Dancing and Fun!
RSAA Awards Dinner
Lisa Cully, Senior Manager Worldwide SalesBest Western International
Gail Sayadian, Key Account Director Global Sales Choice Hotels International
Speakers
Ready…Set…
Summit!
What is RSAA Summit?
RSAA Summit is an event to bring suppliers together with key buyers from North America
Who Are the Buyers?
Receptive Tour Operators (RTO) who represent 62.3 million visitors to North America from other countries
They represent approximately 153 Billion in revenue from traditional and emerging markets
Receptive Tour Operators represent our link to hundreds of international companies
Sell FIT and Group Business
Down to Basics
Down to BasicsRSAA Summit Goals
Foster relationships with key Receptive Tour Operators Secure existing 2014-15 leisure business
Capture new market share and secure contracts for 2014 as well as 2015-16
Best Practice Tip
Come to RSAA Summit with your own personal goals clearly defined
Preparation is the Key:
Know your product
Know your competition
Know what RTO’s come to your area and what they are selling
Preparation
Best Practice Tip
Know your market and have a “HOOK”
Best Practice Tip
Visit RSAA.org web site
Prepare to Compete
Learn what Tour Operators Want
Research client websites Research industry trends Know buying cycles Not all RTO’s may sell your area
Do Your Homework
Best Practice TipIt takes just 3 seconds for someone to evaluate you when you meet for the first time
Make it Count – 1st impressions count!!
People do business with people they know, like & trust! Be Punctual Be Prepared Recognize cultural courtesies
Make it Count
Owner
Add in an icebreaker - the pictures of Alex and Lynda sporting the do and don't looks...maybe also some visual regarding handshakes, eye contact, etc...lighthearted, fun...
Make it Count
Best Practice TipWhen looking for a seat at meal functions, look for a table with operators
Network, Network, Network!Attend all RSAA events and network!
Introduce yourself to the Receptive Operators – Share best practices and learn from others
Be open with fellow suppliers on how best to work with key accounts
Be engaged, have fun and make every interaction count!
Make it CountFollow-up Send follow-up email thanking them for the meeting Follow through on next steps and requests for
information Use the RSAA web site to review operator
information
Best Practice Tip Include information discussed in your follow up
www.rsaa.org
Questions?
www.rsaa.org
www.rsaa.org/events/summit
For More Information…
www.rsaa.org
Receptive Services Association of America2365 Harrodsburg Rd, Ste. A325
Lexington, KY 40504
866.939.0934 [email protected]
www.rsaa.org
