Www.rallydev.com ©2013 Scaling Agile Across the Organisation Agile Business Forum #AgileBizForum.

www.rallydev.com ©2013

Scaling Agile Across the OrganisationAgile Business Forum

#AgileBizForum


About Me

Client Services Manager

Consultant Lead

Agile Coach

Agile Project Manager

Iteration Manager

Scrum Master

Project Manager

Business Analyst

Titles OrganisationsTelstra

Suncorp

RP Data

Internode

MUSAC (NZ)

IRD (NZ)

Vero (NZ)

Asteron (NZ)

Guardian Trust (NZ)

Pickles Auctions


Cloud-based solutions for managing the Agile development lifecycle.

Everything you need to build your Agile business.

Go Agile. Go Rally.


Go Agile. Go Rally.


How would you rate your own Agile Maturity?

1 = Just now learning about this word Agile 2 = We’re piloting Agile with a couple teams at

our organization3 = We’ve been at it for about a year, not

experts & still learning4 = Our company has been practicing for

several years, and now we’re looking to new ways to innovate and bring Agile to strategic levels

5 = We’re the experts that should leading this event!


Strategy Meets Execution through Agility Todd Olson, VP of Products

Rally Software


VP PRODUCTS

[email protected]

om

@tolson

Rallydev.com/

agileblog

mailto:[email protected]

mailto:[email protected]


Next Level or Layer


ConnectBusiness

Engineer


Initiatives Features Stories

Discover Artifacts


Value Stream Mapping

De

liv

ery

Te

am Backlog

Grooming

Dev

& T

est Ready to

Pull

Dev

& T

est In

Progress

Pro

du

ct

Ow

ne

r Story Accepted

De

liv

ery

Te

am Story

Released

Story to Code


Sta

keh

old

er Idea

Pro

du

ct O

wn

er Analysis

Dev

Tea

m Ready to Pull

Dev

Tea

m In Development

Dev

-Ops Ready to

Release Op

s Release

Pro

du

ct M

ark

eti

ng Communicated

De

liv

ery

Te

am Backlog

Grooming

Dev

& T

est Ready to

PullD

ev &

Tes

t In Progress

Pro

du

ct

Ow

ne

r Story Accepted

De

liv

ery

Te

am Story

Released

Features

Feature to Release

Story to Code


Sta

keh

old

er

Idea

Pro

du

ct O

wn

er

Analysis

Dev

Tea

m

Ready to Pull

Dev

Tea

m

In Development

Dev

-Ops

Ready to Release

Op

s

Release

Pro

du

ct M

ark

eti

ng

Communicated

De

liv

ery

Te

am

Backlog Grooming

Dev

& T

est

Ready to Pull

Dev

&

Test

In ProgressP

rod

uc

t O

wn

er

Story Accepted

Del

iver

y Te

am

Story Released

Pro

du

ct

Man

ager

Define• Customer inquiry

• Problem Statement

• Alignment with Strategy

Pro

du

ct T

eam

Business Case•Value

•Cost/Size•Pricing/

Packaging•Competition?•Top Features

Del

iver

y Te

ams

Balancing•Allocation•Milestone

Co

un

cil

Approval•Ready-to-Pull

Exe

cuti

on

Tea

m

In-Progress

Pro

du

ct

Mar

keti

ng

Enablement•Customer

•Sales•Technical

All

Collecting Evidence

Initiatives

AllocationsThemes

Features

Feature to Release

Story to Code

Levels


Steering

Sta

keho

lder

Idea

Pro

duct

Ow

ner

Analysis

Dev

Tea

m

Ready to Pull

Dev

Tea

m

In Development

Dev

-Ops

Ready to Release

Op

s

Release

Pro

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ct M

arke

tin

g

Communicated

De

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ery

Te

am Backlog

Grooming

Dev

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Dev

&

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Progress

Pro

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Ow

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r

Story Accepted

Del

iver

y Te

am

Story Released

Pro

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ct

Man

ager

Define• Customer

inquiry• Problem Statement

• Alignment with Strategy

Pro

du

ct

Team Business

Case• Value

• Cost/Size• Pricing/

Packaging• Competition?• Top Features

Del

iver

y Te

ams

Balancing• Allocation• Milestone C

ou

nci

l

Approval• Ready-to-Pull

Exe

cuti

on

Te

amIn-Progress

Pro

du

ct

Mar

keti

ng

Enablement• Customer

• Sales• Technical

All

Collecting Evidence

Initiatives

AllocationsThemes

Features

Feature to Release

Story to Code

Monthly

Weekly

Daily


Now how do I prioritize my

business-level

initiatives?


Value?


Cost of DelayRevenueProfitCost-savingsMarket ShareMarket Cap


User / Business+

Time+

Risk Reduction / Opportunity

Enablement (Technical)


Weighted Shortest Job First (WSJF)

ValueCost


• Table Stakes

• Differentiators

• Spoiler

- from David Anderson


KANO


Product Owner Role

Source: Roman Pichler


Even for IT


Scaling the Product Owner

Source: Roman Pichler


Pragmatic Marketing Framework™

Pricing

Buy, Build or Partner

BusinessPlan

Product Profitability

Win/Loss Analysis

Distinctive Competence

Market Problems

MarketingPlan

Customer Acquisition

Customer Retention

Program Effectiveness

BuyingProcess

Buyer Personas

UserPersonas

Positioning

Product Portfolio

Market Definition

Distribution Strategy

InnovationCompetitive Landscape

Technology Assessment

Lead Generation

Thought Leadership

Referrals & References

LaunchPlan

UseScenarios

Requirements

Status Dashboard

Product Roadmap

Presentations & Demos

EventSupport

“Special”Calls

ChannelSupport

Channel Training

SalesProcess

Collateral

SalesTools

Business

MarketProgram

sPlannin

gStrateg

ySupport

Readiness

Stra

tegi

c Tactical

Business

MarketProgram

sPlannin

gStrateg

ySupport

Readiness

Stra

tegi

c Tactical

© 1993-2010 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes.


Different Ways to Slice It

Pricing

Buy, Build or Partner

BusinessPlan

Product Profitability

Win/Loss Analysis

Distinctive Competence

Market Problems

MarketingPlan

Customer Acquisition

Customer Retention

Program Effectiveness

BuyingProcess

Buyer Personas

UserPersonas

Positioning

Product Portfolio

Market Definition

Distribution Strategy

InnovationCompetitive Landscape

Technology Assessment

Lead Generation

Thought Leadership

Referrals & References

LaunchPlan

UseScenarios

Require- ments

Status Dashboard

Product Roadmap

Presentations & Demos

EventSupport

“Special”Calls

ChannelSupport

Channel Training

SalesProcess

Collateral

SalesTools

BusinessMarket ProgramsPlanningStrategy SupportReadinessBusinessMarket ProgramsPlanningStrategy SupportReadiness

Product Manager Prod Mktg Mgr

PO

PO

PMM

PM


Early Agile Business Agile


Choose a Partner


Connect Strategy & Execution


Results from a Fortune 100

• 3X better throughput

• went from 40% on-time to 92% on time

• projects delivered under budget

• multiple first-to-market initiatives

• reduced bug backlog by almost 90%

• removed 180,000 hours of productive waste in one quarter


10-minute BreakReturning for Breakout Sessions

Build It | Agile Planning & Building Metrics for Success-: Executive Room 2 - Level 1-Steve Lawrence & Todd Olson – Rally

Steer It | Strategic Leadership – The key to Effective Portfolio Management-: Martini Room – Ground Floor-Phil Abernathy, Purple Candor

Go | 6 Lessons we Learnt the Hard Way:- Westin Room 4 – Level 1- Em Campbell-Pretty, Telstra


30-minute Lunch

Returning for Panel and your “Tough Questions”


Tough Questions |A Panel Discussion

Todd Olson – Rally Software

Phil Abernathy – Purple Candor

Em Campbell-Pretty – Telstra

James Halprin- Rally Software


Go Agile. Go Rally.

Www.rallydev.com ©2013 Scaling Agile Across the Organisation Agile Business Forum #AgileBizForum.

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Transcript of Www.rallydev.com ©2013 Scaling Agile Across the Organisation Agile Business Forum #AgileBizForum.