Www.proskills.co.uk | Employer Engagement Jonathan Ledger CEO Proskills National Skills Academy.
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Transcript of Www.proskills.co.uk | Employer Engagement Jonathan Ledger CEO Proskills National Skills Academy.
www.proskills.co.uk | www.mps-academy.co.uk
Employer Engagement
Jonathan LedgerCEO Proskills National Skills Academy
www.proskills.co.uk | www.mps-academy.co.uk
Offer to Employers
www.proskills.co.uk | www.mps-academy.co.uk
Reasons to engage
Employers Return on Investment Increased sales Improved productivity Reduced skill shortages, skills gaps
Individuals Return on Investment Sustained employment Increased wages
www.proskills.co.uk | www.mps-academy.co.uk
Engagement Levers
Engagement Tactics: Trade / industry associations Supply chains Over training Licences to Practice, regulation Voluntary levies Group training associations Other product suppliers
Raising Individual Employer Ambition: Improve/develop Advice and Guidance Attractive to new recruits Unorganised industry
www.proskills.co.uk | www.mps-academy.co.uk
Employer Segmentation
www.proskills.co.uk | www.mps-academy.co.uk
Segmentation Layers – like an onion
Mailing list - Newsletters
Survey Respondents
Users of Products and
Services, Working groups
Board and Council
members
www.proskills.co.uk | www.mps-academy.co.uk
‘A’ grade Engagement
Type One: Ambassadors … 5%
Type Two: Aspiring … 15%
Type Three: Ambivalent … 60%
Type Four: Abdicating … 20%
www.proskills.co.uk | www.mps-academy.co.uk
Wise Engagement
Ambassadors Aspiring Ambivalent Abdicating
Spend energy on those employerswho want or can be persuaded toengage
www.proskills.co.uk | www.mps-academy.co.uk
Winning the skills argument
Ambassadors Aspiring Ambivalent Abdicating
www.proskills.co.uk | www.mps-academy.co.uk
Reaching employers
AccessingEmployers
• Individual recommendation / introduction• Good for supply chains
www.proskills.co.uk | www.mps-academy.co.uk
Questions