Www.mtu.Ac.in 8080 Documents 18 3861104 Syllabus Version=1 (1)

8/13/2019 Www.mtu.Ac.in 8080 Documents 18 3861104 Syllabus Version=1 (1)

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MAHAMAYA TECHNICALUNIVERSITY,

NOIDA

Syllabus

for

FIRST YEAR

Of

MASTER OF BUSINESS ADMINISTRATION (MBA)

(Effective from the Session: 2013-14)


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INTRODUCTION

MASTEROFBUSINESSADMINISTRATION(MBA, FULL TIME, 2-YEAR DURATION)TheMBAprogrammeaimsatprovidingvariouselementsofsystemofeducationrelatedtoMBAdegree programme and addresses issues relevant to the various format of organizations i.e. Corporate,

Government and Non- profit organisation performing internal business process to achieve various

objectivesoftheirstakeholdersbyprovidingsolutionstochallengesarisingtherefrom.Apartfromdeveloping knowledge and skills in different areas of management, this course also provides relevant

inputs as per the organizations business/ economic environments.

Thisprogrammeplaces highemphasisonoveralldevelopmentof the personality of studentsas manager.The structure of the programme is designed so that students must study the core subjects from different

functionalareasofmanagementthataremademandatory.This programme, since beginning, focuses on providing relevant inputs through case

discussion/analysis, simulation games, etc. keeping in mind the current employment scenario in the country

and abroad.

Thisprogrammeisoftwoyearsduration dividedintofoursemesters. Each subject is comprised of 5units of 42 sessions each of one-hour duration.

SummerTrainingfor8(eight)weeksiscompulsoryforeverystudentpursuingthisprogramme,which theyhavetoundergobetweensecondandthirdsemesterduringsummerbreak.Comprehensive Viva-voce is an int egral part of the programmewhich shall be conducted a t the endof the second semester theory examination.

SuggestedBooksforCaseStudiesonly(Inalphabeticalorder):J.A.Kulkarni-CaseStudiesinManagement,PearsonJham,Gupta-CasesinManagement-IndianandInternationalPerspectives,BiztantraS.RameshKumar-CaseStudiesinMarketingManagement,PearsonSiddharthaBalakrishna-CaseStudiesinMarketing,1sted.,Pearson


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Study and Evaluation Scheme

SEMESTER- I

S

No

Code Subjects Periods Evaluation Scheme Total Credit

L T P

Sessional End

Semester

CT TA TOT P Th P

1 MB-101 !"#$"%&'( * !+$,"$'(

-. /+#+0'1'#,

3 1 0 30 20 50 - 100 - 150 4

2 MB-102 /+!2',"#0

/+#+0'1'#,

3 1 0 30 20 50 - 100 - 150 4

3 MB-103 341+# 5'(-4!$'

/+#+0'1'#,

3 1 0 30 20 50 - 100 - 150 4

4 MB-104 64(,-1'! 5'&+,"-#(7"%

/+#+0'1'#,

3 1 0 30 20 50 - 100 - 150 4

5 MB-105 84+#,",+,"9'

:'$7#";4'( .-!

$$-4#,"#0 * ?"#+#$"+&

>#+&@("(

2 1 0 20 10 30 - 70 - 100 3

8 MB-108 =#9"!-#1'#, *

/+#+0'1'#,

2 1 0 20 10 30 - 70 - 100 3

20 8 0 1000 28

L: Lecture T: Tutorial P: Practical/Project CT: Class Test TA: Teacher Assessment

Th: Theory TOT: Total

TA =10 (5 for teacher assessment plus 5 for attendance)



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Study and Evaluation Scheme

SEMESTER- II

S

No

Code Subjects Periods Evaluation Scheme Total Credit

L T P

Sessional End

Semester

CT TA TOT P Th P

1 MB-201 A!0+#"B+,"-#+&

C'7+9"-4!

3 1 0 30 20 50 - 100 - 150 4

2 MB-202 A%'!+,"-#(

/+#+0'1'#,

3 1 0 30 20 50 - 100 - 150 4

3 MB-203 A%'!+,"-#( 5'('+!$7 3 1 0 30 20 50 - 100 - 150 4

4 MB-204 ?"#+#$"+& /+#+0'1'#, 3 1 0 30 20 50 - 100 - 150 4

5 MB-205 /+#+0'1'#,

>$$-4#,"#0 * 6-#,!-&

2 1 0 20 10 30 - 70 - 100 3

6 MB-206 C4("#'(( 5'('+!$7

/',7-D(

2 1 0 20 10 30 - 70 - 100 3

7 MB-207 C4("#'((

6-114#"$+,"-# +#D

/+#+0'1'#,

E#.-!1+,"-# F@(,'1

2 1 0 20 10 30 - 70 - 100 3

8 MB-208 :'!1 =#D G"9+ 0 1 0 - - - 50 - 50 100 1

18 8 0 1000 26

L: Lecture T: Tutorial P: Practical/Project CT: Class Test TA: Teacher Assessment

Th: Theory TOT: Total




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SEMESTER-IMB-101:PRINCIPLESANDPRACTICESOFMANAGEMENT

CourseObjective

and

OutcomeH

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MB-102:MARKETINGMANAGEMENTCourseObjectiveandOutcomeH:7"( $-4!(' "#,'#D( ,- %!-9"D' +# 'L%'!"'#$'DWI+('D +%%!-+$7 ,- 1+!2',"#0 ,7'-!@ +#D

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9/34

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11/34

MB-104:CUSTOMERRELATIONSHIPMANAGEMENTCourseObjectiveandOutcome::7' %+%'! "( D'("0#'D ,- "1%+!, ,7' (2"&& I+('D 2#-J&'D0' -. 64(,-1'! 5'&+,"-#(7"%

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13/34

MB-105 :QUANTITATIVETECHNIQUESFORDECISIONMAKINGCourseObjectiveandOutcome::7' -IS'$,"9' -. ,7' $-4!(' "( ,- 1+2' ,7' (,4D'#,( .+1"&"+! J",7 I+("$ (,+,"(,"$+&

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14/34

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15/34

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16/34

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17/34

MB-107:ACCOUNTINGANDFINANCIALANALYSISCourseObjectiveandOutcome::7' 1+"# -IS'$,"9' -. ,7"( $-4!(' "( ,- +$;4+"#, ,7' (,4D'#,( J",7 .4#D+1'#,+&

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18/34

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19/34

MB-108:ENVIRONMENT&MANAGEMENTCourseObjectiveandOutcome::7' $-4!(' +"1( +, %!-9"D"#0 +# -9'!9"'J -. 9+!"-4( D"1'#("-#( -. I4("#'((

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20/34

UNIT-IVSocial& culturalenvironment In India-F+&"'#, .'+,4!'( -. E#D"+# (-$"',@ X $&+(( *$+(,' (,!4$,4!' -. E#D"+# (-$"',@ M F'$4&+!"(1 "# E#D"+# F-$"',@ M 54!+& X d!I+#

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21/34


SEMESTER-IIMB-201:ORGANIZATIONAL BEHAVIOUR

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22/34

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23/34

MB-202:OPERATIONSMANAGEMENTCourseObjective&Outcome::7"( %+%'! .+1"&"+!"B'( ,7' (,4D'#,( J",7 ,7' $-#$'%,(M $&+(("Q"$+,"-#( +#D $-#(,!+"#,( -.

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24/34

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25/34

MB-203:OPERATIONSRESEARCHCourseObjective&Outcome::7' %!'('#, %+%'! (''2( ,- D"(('1"#+,' 2#-J&'D0' +I-4, ($-%'M ,'$7#";4'( +#D

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26/34

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27/34

MB-204 :FINANCIALMANAGEMENTCourseObjective&Outcome::7' %!"1+!@ -IS'$,"9' -. ,7"( %+%'! "( ,- 'D4$+,' ,7' (,4D'#,( +I-4, ,7' I+("$ %!"#$"%&'(M

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28/34

References:[K U ?!'D V'(,-# * =40'#' ?K C!"07+1 M /+#+0'!"+& ?"#+#$'M ijklm 4I&"$+,"-#(K]K ?!+#2&"# 5K =DJ+!D( * 6"#D@ VK /+ M ?4,4!'( +#D A%,"-#(M /$\!+JW3"&&M E#$K^K U+1'( G+# 3-!#'M =(('#,"+&( -. ?"#+#$"+& /+#+0'1'#,M !'#,"$' 3+&&K_K V+&2'! =K VKM =(('#,"+&( -. ?"#+#$"+& /+#+0'1'#,M !'#,"$' 3+&&K`K F!"9+(,+9+M 5K /KM ?"#+#$"+& /+#+0'1'#,M F,'!&"#0 4I&"(7'!( !"9+,' P"1",'DKaK !+(+##+ 67+#D!+M ?"#+#$"+& /+#+0'1'#,M :+,+ /$\!+JW3"&&K7. +#D'@M EK /KM ?"#+#$"+& /+#+0'1'#,M /+$1"&&+# E#D"+K


29/34

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