Www.monash.edu.au 12th International Conference on ISO 9000 & TQM (12-ICIT) Going for Gold, 9-11...
8
www.monash.edu.au 12th International Conference on ISO 9000 & TQM (12-ICIT) Going for Gold, 9-11 April 2007, National Taichung Chin-Yi University of Science and Technology, Taiwan Addressing the negligible usage of parks by ethnic communities Dr Christine Lee TRU, Department of Management, Monash University, Australia. Email: [email protected] and Dr Graeme Galloway School of Psychological Sciences, La Trobe University, Australia. Email: [email protected]
-
Upload
marianna-parsons -
Category
Documents
-
view
213 -
download
0
Transcript of Www.monash.edu.au 12th International Conference on ISO 9000 & TQM (12-ICIT) Going for Gold, 9-11...
www.monash.edu.au
12th International Conference on ISO 9000 & TQM (12-ICIT)Going for Gold, 9-11 April 2007, National Taichung Chin-Yi University of Science and Technology, Taiwan
Addressing the negligible usage of parks by ethnic
communitiesDr Christine Lee
TRU, Department of Management, Monash University, Australia.Email: [email protected]
and Dr Graeme Galloway
School of Psychological Sciences, La Trobe University, Australia.Email: [email protected]
www.monash.edu.au
2
What are parks?
• Open Spaces• National Parks• Metro parks• Amusement parks• Heritage parks• Playgrounds
www.monash.edu.au
3
Why study ethnic populations?
• Increasing immigration• Diverse population• ‘New’ population born overseas• Less English speakers• Participation in local culture• Respecting expectations/needs
www.monash.edu.au
4
Demographics in Australia – born overseas
• Top two dozen countries (2001 census)
United Kingdom 19.03
Italy 8.34
Greece 5.33
Viet Nam 5.24
New Zealand 5.11
China (excludes SARs and Taiwan Province) 3.41
India 2.84
Germany 2.66
Sri Lanka 2.46
Malaysia 2.29
Netherlands 2.18
Philippines 2.08
Malta 2.07
Poland 1.85
Macedonia, FYROM 1.81
Croatia 1.75
Hong Kong (SAR of China) 1.48
South Africa 1.45
Turkey 1.41
Lebanon 1.31
Egypt 1.07
Ireland 1.07
United States of America 1.04
Indonesia(c) 1.02
www.monash.edu.au
5
Users of Parks – Parks Victoria study
• Seven marketing segments
* as likely to be non-English speaking
1 *Nature Admirers 2,974 26.12%
2 *Urban Socials 2,954 25.94%
3 Trail Users 1,639 14.39%
4 Passive and Other Users 1,075 9.44%
5 Activity Centric 971 8.53%
6 *Access Made Easy 917 8.05%
7 Country Vacationers 857 7.53%
11,387 100%
www.monash.edu.au
6
Ethnicity and Parks Usage Project
• Twelve focus groups (117 participants)• Arabic, Chinese, Greek, Indian, Spanish and
Vietnamese– Awareness of parks– Attitudes to parks– Usage of parks– Information needs– Recommendations
(Centre for Culture Ethnicity and Health, June 1999)
www.monash.edu.au
7
Barriers to address - utilisation of parks
• Attitudes – cultural activities• More Information needed• Addressing safety issues/perception• Behaviour of other park users• Transportation• Researching non-English speakers• Community consultation and ownership
www.monash.edu.au
8
Conclusion
• Need to research population• Manage park users• Consider all stakeholders• Provide necessary facilities• Continue to consult community
