Www.highburyltd.com Maximising Value… for you, from your innovation The Valley of Death & the SME...
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www.highburyltd.com Maximisi ng Value… for you, from your innovation The Valley of Death & the SME IP skills gap 7 th WIPO Forum on IP and SMEs for IP Offices and Other Relevant Institutions in OECD Countries Elizabeth McNabb 15 th September 2009
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Transcript of Www.highburyltd.com Maximising Value… for you, from your innovation The Valley of Death & the SME...
www.highburyltd.com
Maximising Value…
for you, from your innovation
The Valley of Death & the SME IP skills gap
7th WIPO Forum on IP and SMEs for IP Offices and Other Relevant Institutions
in OECD Countries
Elizabeth McNabb15th September 2009
www.highburyltd.com
Maximising Value…
for you, from your innovation
The Valley of Death
InnovationSuccessful
Commercialisation
Valley of Death
www.highburyltd.com
Maximising Value…
for you, from your innovation
What do we know about SMEs?
Excellent sources of innovation Limited resources
– Time
– Money
– Expertise
They tell us they are overwhelmed by information
www.highburyltd.com
Maximising Value…
for you, from your innovation
Implications
Many require funding to develop and commercialise innovation
Often fail to raise the capital required– Lack of expertise
– Limited time
– Limited funds to acquire expertise
www.highburyltd.com
Maximising Value…
for you, from your innovation
Commercial Success
© Highbury Ltd – Sept 2009
Innovation
CommunicationSkills
IP&
Value Proposition
Commercial Success
www.highburyltd.com
Maximising Value…
for you, from your innovation
Assumptions
Innovative idea Excellent market opportunity
Why would this fail?
www.highburyltd.com
Maximising Value…
for you, from your innovation
What SMEs lack
© Highbury Ltd – Sept 2009
Lack Skills
Inability to get product to market
Unable to fully develop product
Unable to describe
innovation
Lack of Funds
Unable to acquire skills
Lack of Time
Unable to raise funds
Innovation has insufficient protection
Innovation perceived as high
risk
Unable to describe value
proposition
Unable to identify IP
Unable to define market
www.highburyltd.com
Maximising Value…
for you, from your innovation
Reason for failure
Lack of IP skillsleads to
Perceived High Risk by Investors
www.highburyltd.com
Maximising Value…
for you, from your innovation
How to supply IP skills
Bite sized pieces– Lack of resources can mean SMEs
easily become overwhelmed
Work “with” not “for” the SMEs– Enables knowledge transfer
Specific not general– Allows identification with business
www.highburyltd.com
Maximising Value…
for you, from your innovation
Example
IP Portfolio Development Review– Part IP diagnostic– Part IP strategy development tool– Part Mentoring– Specific to innovation– Instructs how to document IP– Suggests areas for strengthening IP– Provides recommendations– Usually raises perceived value of both
Innovation and SME
www.highburyltd.com
Maximising Value…
for you, from your innovation
Contact
Elizabeth McNabb:– Global Business Development
Director Office : +44(0)1462436894 Mobile: +44(0)7767357052 [email protected]
