Www.gamingstandards.com TRENDS IN GAMING TECHNOLOGY APRIL 1, 2009 - MANILA GEM 2009.

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TRENDS IN GAMING TECHNOLOGYAPRIL 1, 2009 - MANILA

GEM 2009


AGENDA

• GAMING TECHNOLOGY - HISTORY

• BOTTLENECK

• OPEN STANDARDS

• GAMING TECHNOLOGY - TRENDS

• KEY TAKEAWAYS

GEM 2009


PLATINUM MEMBERS

GEM 2009


HISTORYGAMING TECHNOLOGY

GEM 2009


HISTORYSlots

• 1960 COINS– Mechanical

• 1980– Steppers

– Video

• 1990 NOTES– Player Tracking

– Note Acceptors

– Progressives

– Bonussing

• 2000 TICKETS– TITO

– Server Based Gaming / Central Determination

– Server Supported Gaming

– New Display Technologies

GEM 2009


HISTORYTable Games

• 1980– Table Displays

– Table Management Systems

– Chip Sorting Devices

• 1990– Card Shufflers

• 2000– Electronic Table Games

– Multi Station Games

– On-line Gaming and Tournaments

– RFID

• 2010?

GEM 2009


BOTTLENECKCOMMUNICATION HISTORY

GEM 2009


HISTORYCommunication

• Simple Uni-directional ‘Polled Network’ Technology

• Proprietary Protocols For Data Collection– Accounting

– Security

– Player Tracking

– Progressives (WAP)

– Bonusing

– TITO/WAT

• System More And More Critical

• Communication Problems = Bottleneck

GEM 2009


TODAY…

“In 2004, 73% of I.T. budgets were spent on maintenance and 27% on new investments.

In 2005, survey respondents spent 76% on maintenance, leaving just 24% for new investments.”

Forrester Research*

“In 2004, 73% of I.T. budgets were spent on maintenance and 27% on new investments.

In 2005, survey respondents spent 76% on maintenance, leaving just 24% for new investments.”

Forrester Research*

“40% or more of IT budgets are spent on infrastructure development”.

Gartner Research*

“40% or more of IT budgets are spent on infrastructure development”.

Gartner Research*

“Various surveys tell us that the typical enterprise is devoting over 80% of its applications budget to simply supporting normal business because of the complexity of making change.” Source: CBDI “The Business Case for SOA”

“Various surveys tell us that the typical enterprise is devoting over 80% of its applications budget to simply supporting normal business because of the complexity of making change.” Source: CBDI “The Business Case for SOA”

“Integration remains the number one IT priority; 60-70% of IT budgets are dedicated to it.” Source: WebServices Journal

“Integration remains the number one IT priority; 60-70% of IT budgets are dedicated to it.” Source: WebServices Journal

GEM 2009


OPEN STANDARDS

GEM 2009


OPEN STANDARDSHistory

• 1994: Open standards fueled the Internet growth– Email anybody

– Play MP3 music files on any platform

– Access any web page

– Bluetooth

– WiFi

– Internet transformed the way we work and live

• 1998: GSA formed – industry agreement – Internet technology = foundation to GSA standards

– SAS transition to GSA open standards

– Canadian Lottery operators supporting GSA standards development efforts

• Casino industry is going through its own period of change

GEM 2009


2010 AND BEYONDTECHNOLOGY TRENDS

GEM 2009


TECHNOLOGY TRENDS

• Networked Gaming Floor based on Standard IT Network Technology• Content Distribution To Multiple Platforms• Resort Integration

– Use of loyalty points through resort /retails/restaurants/events

– Unified Players View / Net Worth

• Inter-Jurisdictional Communication– Financial tracking

– On-demand compliance reporting legality of installed software

– Inter-property marketing

– Responsible gaming

• Improved Data Warehousing – Consistent structured consistent data (e.g.: 02-03-09)

– Simplify Enterprise Application Integration

• Convergence between Hospitality / Gaming – Gaming floor and Guest room service network

GEM 2009


TECHNOLOGY TRENDS

• Table Gaming– Player TouchPoint Integration

– Enhanced Accounting and Table Management Solutions

– RFID

– Biometrics

• Slots– Player TouchPoint Integration

– Social / Communal / Peer to Peer Gaming

– Biometrics

• Mobility– Use of Internet to extend gaming beyond ‘brick and mortar’ casinos

GEM 2009


TECHNOLOGY TRENDS

• Wealth Of New 3rd Party Applications on Player TouchPoints– Service

• Beverage On Demand• Valet, dinner reservations, tee time, transportation…

– Marketing• Advertising• Drive player behavior to earn extra awards whilst still on property

– Gaming• Bingo, Lottery, Horse Betting….

– Entertainment• Listen to Music• Observe various destinations within resort• Watch Movie or other events

GEM 2009


VALUE PROPOSITION


KEY TAKEAWAYS

• Robust High Speed Floor Networks Arrived• Innovation Will Accelerate• Highly Adaptive And Interactive Games Will Come• Dramatically Enhanced Customer Relationship

• Build A Unique, Highly Competitive Floor Using Best Of Breed Solutions• Marketing, IT And Slot Ops Need To Work Together• Open Standards Eliminate Vendor Lock-in

• Open Standards and Certification Are The Key to Drive Revenue– Participate / Contribute

– Request Certification

– Get Educated On GSA Standards

GEM 2009


FREEDOM OF CHOICE

GEM 2009

Www.gamingstandards.com TRENDS IN GAMING TECHNOLOGY APRIL 1, 2009 - MANILA GEM 2009.

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