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Transcript of Www.forestryscotland.com Scottish Enterprise Support for Innovation - Richie Connor.
www.forestryscotland.com
Scottish Enterprise Support for Innovation - Richie Connor
www.forestryscotland.com
Overview
Summary1. What is Innovation & why
do I need SE’s help?
2. What help is available?
3. What do I do next?
Objectives1. Find business
managers/owners looking for help to grow their companies
2. Raise awareness about what SE has done and could do for you
3. Get you thinking about growing your company through innovation…
All this info will be available on the website, and feel free to email [email protected] for further discussion or info
www.forestryscotland.com
• We are experienced in supporting New Product, Process and Business Innovation – the lifeblood of growing companies.
• We have 13 team members from various disciplines including Chemicals & Engineering to Sales & Marketing. We joined SE from the private sector and have over 120 years combined experience.
• We are passionate about Innovation and support Scottish Businesses with commercially viable projects, which will directly improve the business and the economy.
Steve Robinson – EdinburghChris Bryceland – GlasgowRupert Mills – PaisleyBill Corr – PaisleySandra McCulloch – PaisleyCharles Broadfoot – StirlingTom Farrell – BellshillJim Shields – EdinburghMorag Eaton – GlenrothesGordon Venters – DundeeRichie Connor - GalashielsJoe McArdle – DumfriesKatja Brittain - Aberdeen
Who we are
www.forestryscotland.com
Sorry, gratuitous pictures of the
industry…but you know what it looks
like….
www.forestryscotland.com
Before we start….a quick quiz…
www.forestryscotland.com
What is the definition of Innovation?
www.forestryscotland.com
What is the definition of Innovation?
A. Inventing a new product / gizmo / gadget …
www.forestryscotland.com
What is the definition of Innovation?
A. Inventing a new product / gizmo / gadget …
B. Making money from someone else’s idea?
www.forestryscotland.com
What is the definition of Innovation?
A. Inventing a new product / gizmo / gadget …
B. Making money from someone else’s idea?
C. Coming up with a crazy idea & then hitting your head against a brick wall ….a lot.
www.forestryscotland.com
What is YOUR definition of Innovation?
A. Inventing a new product / gizmo / gadget …
B. Making money from someone else’s idea?
C. Coming up with a crazy idea & then hitting your head against a brick wall ….a lot.
Lets have a show of hands…who thinks what….
www.forestryscotland.com
What is YOUR definition of Innovation?
A. Inventing a new product / gizmo / gadget …
B. Making money from someone else’s idea?
C. Coming up with a crazy idea & then hitting your head against a brick wall ….a lot.
I’m Confused….it could be all 3…and
more….
www.forestryscotland.com
Definition 1:
Realising value from an Idea
Only once the idea has been executed and it has been productive ( £ &/or Happiness) can we call it an innovation….
www.forestryscotland.com
Richie C’s definition:
The successful commercial exploitation of new ideas
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Recipe for Growing a Company
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Where could your company growth come
from?
Modified Ansoff ~ Growth Matrix
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What could we do ?What other market needs our product?
Market focussed innovation how can we develop a new product?
Client focussed innovation…how can we deliver a better product / service?
Business Development to find new clients
Sell More
Become more efficient
Modified Ansoff ~ Growth Matrix
www.forestryscotland.com
What could we do ?What other market needs our product?
Market focussed innovation how can we develop a new product?
Client focussed innovation…how can we deliver a better product / service?
Business Development to find new clients
Sell More
Become more efficient
Which ones can SE help you
with ???
Modified Ansoff ~ Growth Matrix
www.forestryscotland.com
What could we do ?What other market needs our product?
Market focussed innovation how can we develop a new product?
Client focussed innovation…how can we deliver a better product / service?
Business Development to find new clients
Sell More
Become more efficient
Innovation Services can help in all of
these!!
Modified Ansoff ~ Growth Matrix
www.forestryscotland.com
Blue Sky Idea generation ~ What else could we do & for whom?
Market Feasibility & Assessment?
New Product Development
Incremental or New Product Development
Marketing, Sales & Business process innovations
Process Innovations to do things quicker or better
Modified Ansoff ~ Growth Matrix
www.forestryscotland.com
Blue Sky Idea generation ~ What else could we do & for whom?
Market Feasibility & Assessment?
New Product Development
Incremental or New Product Development
Marketing, Sales & Business process innovations
Process Innovations to do things quicker or better
Modified Ansoff ~ Growth Matrix
Ok but what’s on offer…advice, £, contacts,
expertise…??
www.forestryscotland.com
Blue Sky Idea generation ~ What else could we do & for whom?
Market Feasibility & Assessment?
New Product Development
Incremental or New Product Development
Marketing, Sales & Business process innovations
Process Innovations to do things quicker or better
Modified Ansoff ~ Growth Matrix
It all depends what you
need…so that’s the first step…
www.forestryscotland.com
Blue Sky Idea generation ~ What else could we do & for whom?
Market Feasibility & Assessment?
New Product Development
Incremental or New Product Development
Marketing, Sales & Business process innovations
Process Innovations to do things quicker or better
Modified Ansoff ~ Growth Matrix
Warning: Government
Forms ahead!!!!
www.forestryscotland.com
Explore & Access
www.forestryscotland.com
About the Company
Are you a good bet for the tax payer?
What’s your size?
What type of company are you?
www.forestryscotland.com
The Innovation Idea / Project
Help us understand the market for the opportunity? How will you make £ from this?
Help us understand what level of detail and planning has been undertaken so far?
Help us assess how best to help you to proceed?
www.forestryscotland.com
The Innovation Idea / Project
Some projects we have funded before to get you thinking:
Market assessment for a new product…will customers buy it and at what price?
Process innovation to use a different method of manufacture and reduce unit cost.
New product development to design & manufacture a stronger more flexible product.
www.forestryscotland.com
SUCCESS FACTORS
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Vague
1:50 oddsSpecific
80% +
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Idea…a better widget
Vague
1:50 oddsSpecific
80% +
www.forestryscotland.com
Idea…a better widget
Vague
1:50 oddsSpecific
80% +
Market Assessment….who is willing to pay & why?
www.forestryscotland.com
Idea…a better widget
Vague
1:50 oddsSpecific
80% +
Market Assessment….who is willing to pay & why?Detailed
project plan, risk
assessment and quotes
from suppliers
www.forestryscotland.com
Idea…a better widget
Vague
1:50 oddsSpecific
80% +
Market Assessment….who is willing to pay & why?Detailed
project plan, risk
assessment and quotes
from suppliers
More detailed channel to
market, sales strategies,Distributors
etc
www.forestryscotland.com
Idea…a better widget
Vague
1:50 oddsSpecific
80% +
Market Assessment….who is willing to pay & why?Detailed
project plan, risk
assessment and quotes
from suppliers
More detailed channel to
market, sales strategies,Distributors
etc
Detailed business plan, why is this a
good investment?
www.forestryscotland.com
Idea…a better widget
Vague
1:50 oddsSpecific
80% +
Market Assessment….who is willing to pay & why?Detailed
project plan, risk
assessment and quotes
from suppliers
More detailed channel to
market, sales strategies,Distributors
etc
Detailed business plan, why is this a
good investment?
So what sort of things can we help with?
Costs of materials
Costs of overhead
People costs
Marketing costs
Testing Costs
Sub con / Consultants costs
Not all, but a proportion to help reduce your risk & help increase chances of success
www.forestryscotland.com
What Next?
www.forestryscotland.com
What Next?
Idea Ready Now1. See us tonight, exchange
details and let’s set up an “Explore & Access” meeting.
2. Do your preparation & planning
3. Complete form and get things started.
Interested but no Ideas…1. See us tonight and let’s
have a quick 5 mins Ideastorm…
2. Mull things over
3. Discuss with your team
4. Invite us to come and see how we could help?
5. Use the form to help inform your discussions & thinking.
www.forestryscotland.com
What Next?
Idea Ready Now1. See us tonight, exchange
details and lets set up a “Explore & Access” meeting.
2. Do your preparation & planning
3. Complete form and get things started.
Interested but no Ideas…1. See us tonight and lets
have a quick 5 mins Ideastorm…
2. Mull things over
3. Discuss with your team
4. Invite us to come and see how we could help?
5. Use the form to help inform your discussions & thinking.
Who wants a form, see me afterwards
www.forestryscotland.com
Re-Cap
Summary1. What is Innovation & why
do I need SE’s help?
2. What help is available?
3. What do I do next?
Objectives1. Find business
managers/owners looking for help to grow their companies
2. Raise awareness about what SE has done and could do for you
3. Get you thinking about growing your company through innovation…
All this info will be available on the website, and feel free to email [email protected] for further discussion or info
www.forestryscotland.com
Richie ConnorRichie ConnorScottish Enterprise Scottish Enterprise Bridge StreetBridge StreetGalashielsGalashielsTD1 1SWTD1 1SW
Email: Email: [email protected] Tel: 01896 662 209