: One click to a cleaner and safer home !
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1 WWW.CLEANRIGHT.EU : : One click to a One click to a cleaner and safer cleaner and safer home home ! ! General presentation, 12 Nov. 2009
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1. WWW.CLEANRIGHT.EU : One click to a cleaner and safer home !. General presentation, 12 Nov. 2009. www.cleanright.eu. Why? What? For whom?. Information to End-users Current Status. Via the label - PowerPoint PPT Presentation
Transcript of : One click to a cleaner and safer home !
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WWW.CLEANRIGHT.EU::
One click to a cleaner and One click to a cleaner and safer homesafer home ! !
General presentation,
12 Nov. 2009
Why?
What?
For whom?
www.cleanright.eu
Information to End-users Current Status• Via the label
- Dosing, tips (brand/industry), ingredients + link to individual websites, others (e.g. voluntary schemes)
• Via company websites (brand or others)- Cf detergent regulation - list of ingredients- Others: tips, more in depth company information
• Via company care lines
• Via industry websites (e.g. washright, save energy and water, Charter…)
• Others (e.g. Consumer Associations, Ministries, media, internet etc)
Information to end-users Challenges & Opportunities
Not always a clear connection between different schemes
Call for greater transparency Limited space on packs - Multilingual issues Priority information to appear on label; more details
may be found via other tools Pertinence to provide, at European level, central
reference information
REACH, GHS,
« Risk-based/ Safe use » Communication
The external environment
Principle:Develop a pan-European website tool for consumers in Europe which would become the official reference source for information on detergents and cleaning products, common to all the industry
=> Greater transparency=> Layered approach (from layman to semi-technical, technical)=> Relevant European-wide/industry-wide information
www.cleanright.eu
www.cleanright.eu
• Joint pan-European project by :– A.I.S.E. (European soaps, detergents and maintenance products
industry association) – and Cefic (European Chemicals industry association)
• Objectives :– Promote the image of both industries vis-à-vis stakeholders,
regulators at EU and national levels– Communicate transparently and in an accessible way to consumers
on all information common to the industry, from simple tips and tricks to more technical/scientific information through one central industry web portal.
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www.cleanright.eu: Status Nov. 09
• Work initiated in 2007• Joint A.I.S.E./Cefic Task Force• Internal testing end 2007• Consumer testing in April 2008 • External stakeholder consultation early Sept 2008 • Launch on 3 Dec. 2008 for: UK, France, Germany, Poland• Launch on 2 Dec. 2009 for: Be/Lux, NL, Italy, Spain, Bulgaria• Other languages/countries onwards
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Cleanright: launch at EU Level, 3rd Dec. 2008
From left to right, at the launch of Cleanright in Brussels, (3rd Dec 08) :
Alain Perroy, Director General Cefic; Susanne Zänker, Director General A.I.S.E., Stefano Soro, Head of Unit, European Commission DG Health & Consumers ; Monique Goyens, Director General BEUC
What?
• Layered approach
• Level 1: Consumer friendlyVisit the house and tips
• Level 2 and 3:Semi technicaland technical
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How?
• Level 1: Consumer friendlyVisit the house and tips
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How?• Level 2 and 3:
Semi technical and technical
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By Industry Associations:At EU level: by A.I.S.E. and Cefic, as well as related industries (eg IFRA, CECED etc) vis-à-vis EU stakeholders
At National level: via local A.I.S.E. and Cefic associations and related industries vis-à-vis national stakeholders, media, consumers
By Companies involved in the soaps, cleaning, maintenance products industry, vis-à-vis stakeholders and consumers
By any other organisation interested in relaying such information
Promotion…
Central « Library » of Promo Material- Concept: Provide template material available for associations and
companies who could relay Cleanright locally to help drive traffic to the site
- Already developed and available:- Press release - Leaflet - Poster - Web banners (english, polish, french, german)- Exhibition material
- 3x4m stand display- Mascot of Mr Sponge
- Promotional material
- Library/material available from: www.aise.eu/cleanright
Web banners- examples:
www.cleanright.eu
• A great project that needs promoting !
• Thank you for your help to promote it via optimal routes to consumers
THANK YOU!!
For further information, the Project Team in Brussels (A.I.S.E./Cefic) remains available to answer potential questions that countries may have on Cleanright.
