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www.cangeoref.org The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters

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Page 1: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

www.cangeoref.org

The ultimate Canadian geoscience reference database

Report to CFES Council, October 2012

Carolyn Relf, Elisabeth Kosters

Page 2: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

What is CanGeoRef?• Bibliographic database, subscription based

– An integral subset of GeoRef, containing references to all Canadian Geoscience literature, currently with ca. 210,000 references

– Web-based, updated weekly– Target market: organizations that are unlikely

candidates for the full GeoRef file (price)

Page 3: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

Background 1.• 2007: AGI invites CFES to partner in CanGeoRef• Motivation AGI:

– successful partnership with Geoscience Australia in AusGeoRef since 2002: non-traditional GeoRef market

– AusGeoRef: especially ‘grey’ (mineral) literature more accessible to greater audience

Page 4: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

Background 2. AGI’s research into Canadian part of GeoRef file:

• ca. half of all Canadian references were missing from GeoRef

• Most of these were references from provincial and territorial geological surveys (‘grey literature’), generally since 1994

Page 5: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

Background 3. Missing References challenge

• Reason for missing P/T references: – in 1994 GeoScan (NRCan) stops incorporating references from provinces

and territories (GeoScan incorporated in GeoRef)

• Repair attempt: Canadian Geoscience Knowledge Network– funding problems

Page 6: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

START OF CANGEOREFSept 2009 – CPTG

• Provincial and Territorial geological surveys (CPTG) support CFES to produce CanGeoRef by: – One time financial support for start-up expenses

• $15,000, in 2 halves of $7,500 each, second half only when necessary and when project remains on track

– Making staff available to work with CFES’s data-entry contractor• CFES will:

– have a ‘director for CanGeoRef’ on the board– Have a steering committee for CanGeoRef, chaired by a CPTG rep.

To date: these 2 positions have been combined in 1 person, Carolyn Relf, director of the Yukon Geol. Survey

Page 7: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

START OF CANGEOREF: Oct 2009

Sign contract with AGI (Regina Council meeting):– Business model agreed– Pricing agreed– AGI will train contractor(s)– Agree to launch 1.5 years after signing of contract

• Data-entry contractor recruited in January 2010, hence launch agreed for early Fall 2011

Page 8: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

CanGeoRef Business modelCFES Board of Directors with 1 Director for CanGeoRef•CFES/FCST executive manager: day-to-day management

Contractor for data entry:Purple Rock Inc., Victoria BC

CanGeoRef Steering Committee:3 information specialists (librarians), one each from industry, government, academiaCommittee meetings at least 2 x per year. AGI Director of Information Services always attends

data submission

repo

rtin

g

Data QA, incorporation in (Can)GeoRef

invoicing

advice

invo

icin

g

communication

Page 9: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

Financial agreement• CFES pays Purple Rock:

– Can $3.25 for references without abstract– Can $3.75 for references with abstract– (these amounts have not increased since project start)

• AGI pays CFES:– US $3.75 for references without abstract– US $4.75 for references with abstract– (these amounts have been annually increased on the basis of the CPI)

• Price difference helps to offset CFES expenses (time of executive manager, marketing efforts)

Page 10: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

LAUNCH OF CANGEOREF: 13 Sept 2011 • CanGeoRef contains references to:

– Books, (chapters in) books *– Refereed journal articles pertaining to Canadian Geoscience *– Conference abstracts: only when published in refereed journals *– Theses titles and abstracts: only when delivered by Canadian

universities, still to tackle completeness *– All NRCan references (reports, maps, etc.) *– All Provincial and Territorial references, complete for AB, MB, ON

(CFES contribution)

* automatic weekly updating by AGI

Page 11: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

CanGeoRef is the latest of several subsets of GeoRef

Page 12: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

ABMB

ON

complete and up to date October 2012: AB, MB, ON, BC(order of priority set by jurisdictions)

NL before end 2012

Remainder 2013

Project on trackBC NL

Page 13: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

CanGeoRef Price:

A commercial subscription to GeoRef costs > $10,000

Page 14: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

Why pay when Google is free?• CanGeoRef is is objective: different users obtain the same

results. • Free online search engines, including Google scholar, are

subjective: they show the user what they calculate that that user finds important, based on earlier searches by that same user. Thus, these search engines personalize the search process: different users get different results

• Free online search engines are not subject to QA and are therefore incomplete.

Page 15: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

Marketing year 1: Fall ‘11-Spring ’12(marketing plan August ’11, approved by CFES Board)

• Fall ’11: CFES executive manager marketing tour at open houses of P/T Geological Surveys: NS, NB, ON

• Fall ’11: MB independent marketing effort• Jan ’12: BC (Roundup) by Purple Rock director• Spring ‘12: CFES exec manager “does” Calgary

Page 16: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

Additional marketing (no cost)• CIM Magazine: article (November)• PDAC Magazine: article (November)• Ontario Geological Survey: CanGeoRef prominently on home

page - http://www.mndm.gov.on.ca/mines/ogs/default_e.asp • PDAC: AGI booth + individual marketing by Carolyn Relf, Bill

Stiebel and Bill Mercer• CSPG and CSEG Lunches – Doug Uffen

Page 17: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

CanGeoRef subscriptions• 5 institutional subscribers

– companies, library consortia of community colleges

• 4 individual subscribers• Total royalties to date: ca. $550.-

– Royalty agreement: 25% of gross subscription revenue for every new CanGeoRef license for the first 3 years and 50% thereafter

Page 18: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

Two common misconceptions1. CanGeoRef contains only references produced by

Canadian authors: – Correct / Wrong

2. CanGeoRef contains no references from jurisdictions that haven’t been updated yet by Purple Rock

– Correct / Wrong

Page 19: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

CanGeoRef uptake after 1 year disappointing• Sept 2012: Steering comm + AGI evaluate year 1• Recommendation

– Explore whether commercial hosts (e.g. EBSCO) are willing to host CanGeoRef.

– Commercial hosts take a cut, but will actively market product

• Recommendation from ON: carry out survey among customers visiting P/T open houses

Page 20: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

INCOME • FROM CPTG : $

7,500

• INVOICED TO AGI : $ 82,941

• ROYALTIES $ 550

+ ====== +TOTAL INCOME$ 90,991

EXPENSES • TRAINING Purple Rock: $ 2,905• Purple Rock MARKETING at ROUNDUP $

1,906• Purple Rock at CFES Council $ 75• DATA ENTRY Purple Rock: $ 73,405

• CFES OFFICE (185hrs + expenses) $

14,950 +

====== +• TOTAL EXPENSES $

93,241

Financial overview 2010, 2011, 2012

Balance: - $ 2,250

Page 21: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

Negative balance to date explained by 1. ON data entry: 14,000 references without abstract2. Disappointing sales to date

Negative balance offset by1. Generous donations from NS, NB and ON Geological Surveys2. CFES executive manager donation: ca. 10 working days

CanGeoRef is a very long term project. With continued proper management, the balance will eventually turn.

Page 22: Www.cangeoref.org  The ultimate Canadian geoscience reference database Report to CFES Council, October 2012 Carolyn Relf, Elisabeth Kosters.

Acknowledgements• AGI (especially Sharon Tahirkheli)• Purple Rock Inc. (Nicole Barlow and staff)• CanGeoRef steering committee members:

Jeanne Kimber (Encana), Lori Janower (MB DNR), Laura Briggs (Waterloo Univ)